Feed Your Brand

Are your social media posts falling flat—even though you’re checking all the boxes? It might not be your message… it might be your format. In this must-listen episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard unveil the 2025 Podcast Social Media Size Blueprint—and trust us, it’s so much more than just pixels and post dimensions. Tracy dives into three game-changing principles that cut thro...

Fake podcast reviews may seem like a harmless shortcut, but today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into why they can seriously backfire. From damaged credibility to falling victim to inflated numbers, they uncover the hidden dangers of buying fake reviews and why you might want to rethink the temptation to ‘boost’ your show. Tune in and discover how your podcast can grow auth...

Are you unintentionally killing your podcast with scripts? Join us on Feed Your Brand as Tom Hazzard and Tracy Hazzard reveal why scripting your show could be your biggest mistake. From awkward deliveries to losing your authentic voice, they share real examples—including insights from professional comedians and podcasters—who struggled to keep their shows genuine. You’ll learn why leading with the...

Are you missing out on new podcast subscribers simply because they don’t know what they’re missing? Today on Feed Your Brand, podcasting pros Tom Hazzard and Tracy Hazzard reveal the secret weapon for attracting more listeners: a powerful podcast trailer. Whether you’re a seasoned podcaster or just starting out, you’ll learn why a trailer is no longer just a nice-to-have—it’s a game-changer. Tom a...

Want more eyes on your YouTube content? A well-organized channel is the secret sauce to boosting discoverability and building a loyal audience. When your channel is optimized, it’s easier for viewers to find your videos—which means more views, more subscribers, and even more podcast listeners! In today’s episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard sit down with YouTube growth expert...

Is your podcast email list your secret weapon or just a waste of effort? If you're not collecting emails, you’re missing out on a powerful way to connect with your audience—one that Apple, Spotify, and social media algorithms don’t control. Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard tackle the great debate: Are email lists dead, or are they the key to turning casual listeners into eng...

Looking to sharpen your podcast interview skills? You're in the right place! In today’s episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into podcast interview tips — a topic that's consistently one of their most popular. But today, Tom and Tracy go beyond just crafting great questions. They break down the art of structuring your interviews — from setting the right tone with your gue...

Is your podcast website quietly sabotaging your downloads? The truth is, it might be — and that's exactly what Tom Hazzard and Tracy Hazzard dive into on today’s episode of Feed Your Brand. Launching a podcast website isn’t just a box to check — it's a powerful tool to drive organic traffic, boost listenership, and capture an audience that’s already searching for what you offer. But if your site i...

Want to transform your podcast outro into a high-converting tool that skyrockets engagement? You’re in the right place! Today on Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard reveal the secrets behind crafting a podcast outro that doesn’t just signal the end—it drives action. From the surprising power of post-roll ads to the psychology of listener behavior, they break down what makes an out...

Are you struggling to get more podcast downloads? You’re not alone—just about every podcaster wants to grow their audience, but many are missing simple, effective strategies. In this episode of Feed Your Brand, Tom Hazzard flies solo to break down the top 10 ways to increase your podcast downloads—most of which are completely free and easy to implement. Whether you’re just starting out or 100+ epi...

Is your podcast intro outdated or too long? It might be time for a podcast intro makeover! In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard explore why refreshing your intro can enhance your brand, improve listener retention, and create a binge-worthy experience. Join Tom and Tracy as they break down what works, what doesn’t, and how to make changes without the hassle. Tune...

Think you’ve got podcast music all figured out? Think again. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard dive into the fine print of royalty-free podcast music sites—the legal traps, unexpected fees, and sudden licensing changes that could put your podcast at risk. If you’re using music for your intro, outro, or transitions, you need to hear this. With platforms like Yo...

Want your podcast to get found and grow? It all starts with focus keywords! In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard reveal unconventional keyword research strategies that go beyond basic SEO. They show you how to leverage longtail keywords, optimize your titles, and craft content that attracts the right audience—without sounding robotic or stuffing in keywords. Whet...

Welcome to Feed Your Brand! As we kick off a new year, it’s time to face the truth about those New Year's resolutions—especially the one about launching or relaunching your podcast. If you’ve ever pod-faded, left your show hanging, or struggled to even get it off the ground, this episode is for you. Tom Hazzard and Tracy Hazzard dive into the tough love truths about podcasting commitments, why mos...

Ah, the fresh start of a new year. Hope springs eternal, resolutions are made... and podcasters everywhere gear up to repeat the same mistakes that led to their last podcasting flop. It's like a collective case of "How to Fail Podcasting, Again" – keep doing what you're doing, and you're guaranteed the same results! But this year, things are going to be DIFFERENT. This year, your podcast WILL succ...

Ever wondered if replays or reruns are a good idea for your podcast? Well, you're not alone – a lot of podcasters face this dilemma, especially when life gets busy or a holiday rolls around. Today, Tom Hazzard and Tracy Hazzard share their own experiences—what worked, what didn’t, and how to handle replays without losing your audience’s trust. As they head into our 10th anniversary of running thei...

Think podcasting is your golden ticket to fame and fortune? Think again. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive headfirst into the reality of podcast monetization. From common misconceptions—like the belief that ad revenue alone will make you rich—to hard truths about what it actually takes to build a sustainable, profitable podcast, Tracy and Tom don’t hold back. Y...

Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn’t apply, at least not according to Tom Hazzard and Tracy Hazzard. From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podcast wor...

Are you maximizing your podcast’s growth potential through collaboration? Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast cross-promotion—a strategy every independent podcaster should master. Discover how to build mutually beneficial partnerships, select the right guests, and craft engaging promotional assets to create long-lasting connections. They share...

Want to sound like a pro? Tom Hazzard and Tracy Hazzard have tested EVERY mic on the market, and in today’s episode, they’re spilling the secrets to finding the best podcast microphone for your voice, environment, and budget. Whether you’re just starting out or upgrading your setup, learn must-know insights on choosing a mic that delivers top-notch quality. Plus, discover why Tom’s hoarse voice ma...

Podcast chapters are gaining traction, with platforms like YouTube and Apple spotlighting their potential. But do they truly enhance the listener and viewer experience, or could they negatively impact your analytics and conversions? Today, Tom Hazzard and Tracy Hazzard analyze the benefits and drawbacks of incorporating chapters into your content strategy. From improving navigation to potentially...

Ready to take your podcast to the next level with live streaming? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into their podcast live-streaming setup, sharing the essential tools and strategies that help them engage their audience in real-time. Learn why live streaming isn't for the spontaneous, and get the inside scoop on how to manage the logistics, technology, and sys...

In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the world of podcasting and explore a common misconception: podcast censorship. Yes, it is not a thing! With free speech and unfiltered content at the core of podcasting, they break down why podcasts are uniquely positioned as safe havens for creators—no matter where they fall on the political spectrum. Discover why p...

Are you ready to harness the power of AI to amplify your podcast's thought leadership? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into the game-changing ways podcasters can leverage AI in 2024 and beyond. Discover why AI isn’t just about tools but about how your unique voice can shape and elevate its output. Learn the crucial steps to ensure AI enhances your creativity...

In this noisy digital world, podcasting can sometimes feel like you are shouting into a crowded room. But fear not! With some focused strategies, you can create podcast content that will grab your audience's attention and keep them hooked! Let's dive deep into the art of understanding your listeners' needs and wants. Tune in as Tom Hazzard and Tracy Hazzard show you how to tailor your content to t...