Feed Your Brand

While it may seem like a bit of a hassle at first, making an ADA compliant website has many benefits, both for you and your customers. It may take some work and some reconfiguring, but the rewards are definitely worth it. In this episode, Tom Hazzard and Tracy Hazzard look at the recent push for ADA compliance in web pages and what it means for many web-only businesses. Tracy and Tom also look at...

As you build your podcast business, you want to ensure that every aspect works well for your listeners. Your podcast cover art is an important factor to consider. Is it attracting the right listeners? If not, you must understand why your show is not attracting people and build strategies to make them interested. Join your hosts Tom Hazzard and Tracy Hazzard in this episode as they discuss how impo...

How do you create a simple social media plan to increase conversion rates for your podcast? In this masterclass episode, Tracy Hazzard hands out successful marketing tactics to make your show more visible. From targeting your market to maximizing your social assets, you can easily boost your podcast searchability! You can either figure out a podcast social media plan by yourself. Or, you can speed...

The podcast guest introduction isn’t just a formality with your guest. It also helps set you up for success. In this episode, Tom Hazzard and Tracy Hazzard talk about podcast guest introductions and why they are so important, especially in building relationships with your guest. They also talk about how crafting guest introductions helps win clients. Tune in and learn the tricks of the podcast tra...

If you want to have keynote speaking opportunities from your business podcast, you must know what effective strategies you need to execute to spark the interest of your audience. The first thing you have to consider is how you speak. How can we be amazing communicators? In this episode, Tom Hazzard and Tracy Hazzard discuss how to use your podcast to get speaking engagements. Tracy emphasizes that...

Expressing agreement is a natural reflex when having a conversation or doing an interview with someone. But when it comes to recording a guest interview podcast, there are right and wrong ways to go about this. Tracy Hazzard explains why a visual encouragement rather than an audible one is better when recording a guest interview. She also gives tips on how to add value and better highlight your gu...

Having a reliable show format helps keep listeners by giving them a sense of familiarity. But sometimes, familiarity can make your show stale. There is value in mixing things up, changing them to keep your podcast exciting. However, don't overdo it! In this episode, Tom Hazzard and Tracy Hazzard discuss the little tips and tricks you can use to keep your show fresh. They discuss changing and pivot...

Feedback from an audience is what helps create a better product. For podcasters, that audience is podcast listeners. But if you are a podcast listener already, it is easier to incorporate that feedback into your content before you even launch. This results in a better quality podcast and making you a better host right from the get-go. It’s about knowing what is attractive to an audience because yo...

Sports podcasts are on the rise with how much people care about their favorite players and teams. Learn how to start a sports podcast today with one of your hosts, Tracy Hazzard. Tracy shares three very important tips on how you can get people to binge on your content. Sports fans want to hear their favorite teams from somewhere, so be that central hub for your fans. Know your brand and command it...

As podcasters, we have to stand out from all the noise in the digital world. One great way to do that is by crafting enticing podcast descriptions to spark the interest of our listeners. Join podcasting and monetization marketing experts Tom Hazzard and Tracy Hazzard, where they talk about creating story-based podcast descriptions so we can make our audience anticipate and check our content out. T...

As things slowly start getting back to normal and more places open, events will be right around the corner. And with that comes doors of opportunities. But are you prepared for live media coverage? In this episode, Tom Hazzard and Tracy Hazzard share helpful podcast recording advice to help you get ready for a whole new world of podcasting. Get valuable insights on the right equipment to bring and...

As a podcaster, have you ever thought about how the law works for the content you create and vice versa? Did you ever stop to think about the ways your podcast content could be construed as cyberbullying or defamation? Knowing the legal consequences behind content creation and publishing is often overlooked, but it is critical in protecting the work you do and your consumers. In this episode, Tom...

Titles are not easy to make, even if you’re an experienced writer. With podcast episodes, the job of constructing the right title becomes even more challenging as you have to consider two (sometimes conflicting) factors: attractiveness to the target audience and attractiveness to the search engine. Every time you construct a title, you have to balance the two and once you’ve done that, try to fit...

Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man behind the Smart Passive Income Podcast and AskPat. In this episode, Tracy Haz...

Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc. columnist and the host of four top-rated podcasts, including The Binge Factor. She shares how you c...

Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. The first in a series of masterclasses, Tom H...

Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your show and your business? Tom and Tracy Hazzard take you through some of the most effective ways t...

A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of us in the industry faces in one way or another. Fortunately, with great know-how, you can easi...

Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. And no, this is not the same as your call to actions. Actionable podcast content is literally the ac...

Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests. There’s a lot of consideration that ultimately goes into making the call to even invest the time into trying to get a celebrity to come on to your podcast. Tracy Hazz...

Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder of MCHEF®. Drawing on her experience of launching a whole new p...

When you first meet someone, rarely do they automatically know you, like you, and trust you. Most of the time, just like cooking, you have to marinate them into the goodness. On today’s show, Tracy Hazzard and guest co-host Juliet Clark talk about marinating your marketing. Putting out something isn’t good enough. You’d want to sit down, see how it feels for a little bit of time, and get feedback...

The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a “brand.” But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craf...

Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO of Simplecast, Jeanine Wright. With two big podcasting companies under their...

Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to your advantage despite significant ad spend. They z...