Fatrank Podcast

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and why reputation matters more in the AI era. The conversation explains how a strong personal brand improves trust, supports brand SERP control, protects reputation and creates more business opportunities. They cover video content, podcast appearances, social media, schema, knowledge panels, Cre...

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss the importance of SEO testing, split testing and research and development in modern search marketing. The conversation explains why private SEO testing groups often uncover more valuable ranking insights than public conferences or outdated SEO courses. They cover Google algorithm testing, subdomain experiments, localisation strategie...

James Dooley, Mike Lovatt, Paul Trusca and Luke Baston discuss AI SEO strategies that are working in 2026. The conversation covers GEO, AI visibility, LLM optimisation and how brands can earn more citations in ChatGPT, Claude, Gemini, Perplexity and AI overviews. The group explains why AI visibility depends on brand signals, off-page mentions, search rankings, structured content and clear entity u...

James Dooley and Kasra Dash discuss the best digital marketing strategies for manufacturing companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media marketing, PPC campaigns, paid social ads, AI advertising and lead generation services. They explain why manufacturers need strong KPIs, lead tracking and retu...

James Dooley and Kasra Dash discuss the best digital marketing strategies for photographers looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media content, paid social ads, PPC, AI platform advertising, Reddit, Quora and third-party lead generation. They explain why photographers need to track profitability, lead s...

James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO and local SERPs. The discussion focuses on site focus, site radius, topical maps, entity targeting and why large informational content networks can dilute transactional local websites. Paul explains why local sites should stay tightly aligned to the query vector, using methods like cosin...

James Dooley and Kasra Dash discuss digital marketing strategies for consultants looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, paid social ads, PPC, AI platform advertising, forum mentions and third-party lead generation. They explain why consultancy businesses need clear KPIs, lead tracking, sales team accountability...

James Dooley and Jabez Reuben discuss how listical link building helps brands get cited in Google Gemini AI overviews. The conversation covers how Gemini pulls signals from indexed Google content and why structured listicles, comparison articles and entity-based SEO improve AI visibility. Jabez explains why metrics like DR, DA and traffic matter less than indexing, ranking and allowing LLM crawler...

James Dooley and Kasra Dash discuss the best digital marketing strategies for tree surgeons looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, local SEO, organic SEO, social media marketing, PPC, paid social ads, AI platform advertising, Reddit mentions, review generation and tradesman websites. They explain why tree surgeon companies n...

James Dooley and Kasra Dash discuss the best digital marketing strategies for surveyors and surveying companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, local SEO, Google Business Profiles, PPC, organic SEO, paid social ads and lead generation strategies. They explain why surveyors need to track KPIs, return on ad spend and lead profitability before scaling campai...

James Dooley and Jabez Reuben discuss how listical link building can help brands get cited inside Claude AI and other LLMs like ChatGPT, Gemini and Perplexity. The conversation explains how structured comparison articles, competitor mentions and entity-based SEO help build consensus signals that influence AI search visibility. Jabez shares how Google indexing still plays a major role in Claude cit...

James Dooley and Jabez Reuben discuss how listicle link building helps brands rank and get cited inside ChatGPT and other LLMs. The conversation explains how AI models use query fan-out techniques to retrieve information across multiple search variations, making listicle articles highly effective for AI visibility. Jabez Reuben breaks down why brands need consistent mentions across listicles, comp...

James Dooley speaks with Jabz Rubin about listicle link building and how it helps brands build consensus across LLMs, AI Overviews and Google organic search. The discussion explains why structured listicles work because they answer specific query variations, compare entities clearly and give AI systems faster retrieval paths. Jabz shares how effective listicles include competitors, comparison tabl...

This video explains the best social media platforms to rank in Google using parasite SEO. James Dooley and Jesper Nissen break down daily posting strategies, content reuse and how Google evaluates titles because indexing depends on relevance and structure. Jesper explains that the first seven to 12 words act as the SEO title, so changing them across platforms increases visibility because Google av...

This video explains how to rank LinkedIn statuses in Google Search using parasite SEO. James Dooley speaks with Jesper Nissen about why LinkedIn posts can rank because LinkedIn is a high-authority domain with keyword-rich URLs. Jesper explains that standard LinkedIn status updates often index more reliably than LinkedIn Pulse articles, which can be harder to get indexed despite strong ranking pote...

This video explains how to rank Instagram posts in Google using simple SEO principles. James Dooley and Jesper Nissen show that Instagram content indexes automatically because Meta opened crawl access, which allows posts to appear in search results without backlinks. They explain that rankings depend on keyword placement because Google uses the first 7 to 12 words as the SEO title. The process wor...

This video explains how to rank tweets from X in Google using simple, repeatable SEO tactics. James Dooley and Jesper Nissen break down why tweets index quickly because X is heavily crawled, and how the first 7 to 12 words determine rankings because Google uses them as the SEO title. They show that writing exact match keywords at the start improves visibility because Google reads that text as the...

This video explains how Facebook posts rank in Google because platform authority and indexing changes allow public content to appear in search results. James Dooley and Jesper Nissen show that company pages and public groups rank because Google can crawl them, while personal profiles do not appear because they are not prioritised for indexing. The strategy focuses on placing the target keyword in...

This video explains which digital marketing strategies roof cleaning companies should focus on in 2026 to generate more leads and improve profitability. James Dooley and Kasra Dash start with KPI tracking because clear figures on spend, lead volume and lead source help roof cleaners scale campaigns that work and stop wasting money on poor channels. They cover brand SEO, AI visibility and Google Bu...

This video explains which digital marketing strategies solar panel installers should focus on in 2026 to generate more profitable enquiries. James Dooley and Kasra Dash start with KPI tracking because clear data on spend, lead sources and channel profitability helps solar companies scale winning campaigns and stop poor performers. They cover brand SEO, AI visibility and Google Business Profiles be...

This video explains which digital marketing strategies loft conversion companies should focus on in 2026 to generate more enquiries and improve profitability. James Dooley and Kasra Dash start with KPI tracking because clear figures on spend, lead volume, lead quality and campaign performance help contractors scale what works and stop poor-performing activity. They cover brand SEO, AI visibility a...

This video explains which digital marketing strategies painters and decorators should use in 2026 to generate a more consistent flow of enquiries. James Dooley and Kasra Dash start with KPI tracking because clear data on spend, lead quality, enquiry volume and paying customers helps decorators scale profitable campaigns and stop wasting budget. They cover brand SEO, AI visibility and Google Busine...

This video explains which digital marketing strategies removal companies should focus on in 2026 to generate better enquiries and improve profitability. James Dooley and Kasra Dash start with KPI tracking because clear data on spend, lead volume, lead quality and contact rates helps removal firms scale working campaigns and stop wasting money on poor ones. They cover brand SEO, AI visibility and G...

This video explains which digital marketing strategies resin flooring contractors should focus on in 2026 to generate more enquiries and improve profitability. James Dooley and Kasra Dash start with KPI tracking because clear data on spend, lead volume, lead quality and contact rates helps contractors scale the right campaigns and stop poor performers. They cover brand SEO, AI visibility and Googl...

This video explains which digital marketing strategies plumbers should focus on in 2026 to generate more enquiries and improve profitability. James Dooley and Kasra Dash start with KPI tracking because clear figures on lead volume, lead source, lead quality and profit help plumbing businesses scale the right campaigns and cut poor performers. They cover brand SEO, AI visibility and Google Business...