Fatrank Podcast

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve brand awareness, lead quality and conversion rates. James Dooley and Craig Campbell start with KPI tracking because measuring the right metrics helps agencies prove value and refine campaigns. They cover brand SEO, AI visibility and Google Business Profiles because stronger search p...

This video explains which digital marketing strategies dental practices should focus on in 2026 to improve appointment bookings, patient enquiries and conversion rates. James Dooley and the guest start with KPI tracking because measuring cost per booked appointment shows which channels actually fill the diary. They cover brand SEO, AI visibility and Google Business Profiles because stronger search...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve return on ad spend, traffic diversification and long term brand equity. James Dooley and Craig Campbell start with KPI tracking because measuring spend against returns is what lets agencies confidently double down on winning campaigns. They cover brand SEO, AI visibility and Google...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve credibility, client trust and sustainable growth. James Dooley and Craig Campbell start with KPI tracking because honest, verifiable metrics cut through the hype and prove which tactics genuinely drive revenue for an agency. They cover brand SEO, AI visibility and Google Business Pr...

This video explains which digital marketing strategies plumbers should focus on in 2026 to improve local search rankings, topical authority and enquiry volume. James Dooley and the guest start with KPI tracking because measuring search volume and rankings shows plumbers where leads genuinely come from. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presenc...

This video explains which digital marketing strategies entrepreneurs should focus on in 2026 to improve faster lead response times, higher conversion rates and lower operational costs. James Dooley and Craig Campbell start with KPI tracking because measuring lost revenue, response times and conversions tells entrepreneurs where AI can deliver the biggest gains. They cover brand SEO, AI visibility...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve credibility, lead quality and sustainable profit. James Dooley and Craig Campbell start with KPI tracking because honest, evidence-based numbers cut through the hype and prove what is genuinely working before any tool or tactic is adopted. They cover brand SEO, AI visibility and Goo...

This video explains which digital marketing strategies entrepreneurs should focus on in 2026 to improve online reputation, trust and business valuation. James Dooley and Craig Campbell start with KPI tracking because measuring reach, engagement and enquiry sources shows whether personal branding efforts are actually building authority for entrepreneurs. They cover brand SEO, AI visibility and Goog...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve brand trust, entity strength and exit value. James Dooley and Craig Campbell start with KPI tracking because data such as traffic and CTR feeds directly into building a corporate brand and proving its worth to buyers. They cover brand SEO, AI visibility and Google Business Profiles...

James Dooley and Craig Campbell discuss entrepreneurship versus intrapreneurship on the Entrepreneurship Uncensored podcast. The conversation explores whether entrepreneurship is for everyone, why some people prefer security, and how intrapreneurship can act as an apprenticeship before someone starts their own business. Craig Campbell explains the difference between using your own money and taking...

James Dooley and Craig Campbell discuss the best questions to ask entrepreneurs at networking events, business conferences and entrepreneurship meetups. The conversation explains why asking generic questions like “what niche should I start?” rarely works because entrepreneurs need context, skills and opportunity awareness to give useful advice. James Dooley shares the red car theory, which shows h...

James Dooley and Craig Campbell discuss the disadvantages of entrepreneurship, including poor work-life balance, burnout, anxiety, stress, risk of failure, FOMO and shiny object syndrome. The conversation explains why entrepreneurs often struggle to switch off because business ownership creates constant pressure, responsibility and decision-making. Craig Campbell shares his experience of long work...

James Dooley and Craig Campbell discuss the benefits of entrepreneurship, including freedom, innovation, networking, financial opportunity, job creation and the ability to build businesses in new markets. The conversation explores why entrepreneurs value independence because it allows them to test ideas, create systems, take risks and control their own path. Craig Campbell shares how networking wi...

James Dooley and Charles Floate discuss how to rank higher in Bing search to increase the chances of being cited in ChatGPT. The conversation explains how Bing treats links, PBNs, toxic backlinks, exact match domains, query matching, content structure and engagement signals differently from Google. Charles Floate breaks down how to reverse engineer ChatGPT source citations using query fan-outs, gr...

James Dooley and Charles Floate discuss how AI is disrupting Google search engine results pages, including AI Overviews, AI Mode and AI map packs. The conversation covers index bloat, AI-generated content, Google indexation changes, parasite SEO, informational query traffic loss, publisher disruption and the future of local search. Charles Floate explains why AI Overviews reduce clicks because use...

James Dooley and Charles Floate discuss advanced on-page SEO strategies, NLP and semantic SEO. The conversation explains why on-page SEO is the foundation for crawling, indexing and ranking because Google needs clear signals about page context, intent and topical relevance. Charles Floate covers content briefs, heading structure, entity matching, SERP consensus, information gain, internal linking,...

James Dooley and Charles Floate discuss iGaming SEO in 2026 and what is currently working in one of the most competitive search markets. The conversation covers black hat SEO, DMCA takedowns, negative SEO, CTR manipulation, viral boosting, aged domains, parasite SEO, daisy chaining, canonical tricks, subdomains, PBNs and topical authority. Charles Floate explains why iGaming SERPs are heavily infl...

James Dooley and Charles Floate discuss personal branding versus business branding and why both matter for SEO, digital marketing and AI-era visibility. The conversation explains how personal brands create stronger trust because users connect more easily with people than faceless corporate accounts. Charles Floate explains entity stacking, third-party validation, social profiles, citations, refere...

James Dooley and Charles Floate discuss SEO predictions for 2027 and how AI search may reshape the entire SEO industry. Charles explains why Google moving towards AI as the default search experience could change rankings, visibility, content strategy and off-page authority. The conversation covers AI mode, AI overviews, entity consensus, third-party corroboration, Reddit, social media, video conte...

James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, ORM tactics, suppressing negative search results, Google News freshness, image suppression strategies and how high-authority websites can be used to bury negative sentiment content. Charles Floate explains how parasite SEO and topical authority...

James Dooley and Charles Floate discuss the best link building marketplaces for SEOs, with a detailed focus on PressWiz, delivery speed, pricing, transparency and managed link building. Charles Floate explains how PressWiz uses AI agents to validate orders, contact publishers, check live links and reduce delivery times because speed and accuracy affect SEO campaign performance. The conversation al...

James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and backlink activation strategies. The conversation covers how SEOs can increase the effectiveness of guest posts, press links and authority backlinks by sending additional signals through them rather than leaving them inactive after publication. Charles Floate explains how tier two backlinks, social...

James Dooley and Charles Floate discuss the best SEO strategies working in 2026 as Google shifts towards AI overviews, AI mode and consensus-driven search results. Charles explains how modern SEO depends on factual content, topical depth, backlinks, schema, semantic structure, site focus and third-party corroboration because Google increasingly rewards pages that match wider consensus. The convers...

James Dooley and Charles Floate discuss how brands can increase AI search visibility across platforms like ChatGPT, Claude, Gemini and Perplexity. The conversation explains how grounded search queries, training data, listicles and entity consensus influence AI rankings and citations. Charles Floate breaks down how different AI models retrieve information, why query structures vary between platform...

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a positive brand SERP builds trust because prospects often search a company before buying, especially after seeing AI citations, word-of-mouth referrals or online recommendations. They cover corporate brand visibility, review manageme...