Expert In You

Join Ann Carden and guest Brian K Wright on an insightful episode packed with strategies for achieving brand omnipresence and business success. Brian shares valuable tips on strategic partnerships, effective pricing, and the power of book publishing for establishing credibility. Learn how to market and monetize digital content, leverage media assets, and overcome challenges in media and book creat...

Ann Carden introduces the concept of the buyer's journey and its importance in marketing and sales. She discusses techniques for building credibility through trust and expert positioning, including authoring a book and engaging in public speaking. Ann explores the impact of media features and podcasting as tools for establishing authority. She also covers the benefits of virtual events for audienc...

Ann Carden introduces Michelle Harmon, a health care consultant with extensive experience. They discuss the 360 approach in health care, addressing industry issues and labor shortages. Michelle shares her work with health care executives and her predictions for future system changes. They delve into tackling clinician shortages through education and the role and limitations of AI in the industry....

Ann Carden delves into the importance of engagement on social media and how it can significantly impact business growth. She discusses building influence through media and highlights common mistakes to avoid. Ann emphasizes the need for strategic clarity and the role of analytics in driving business growth. She also explores the balance between promotion and engagement on social media, and the sig...

Ann Carden welcomes Nathan Hirsch, who shares his entrepreneurial journey and insights on outsourcing. They discuss effective scaling and hiring strategies for business growth, and how to know when it's the right time to sell your business. Nathan compares starting a business to acquisitions and emphasizes the importance of cultivating company culture and hiring the right team. They explore strate...

Ann Carden explores how to leverage media and online presence for business growth. She discusses identifying the right media outlets and utilizing LinkedIn effectively. Ann provides insights on creating valuable content, engaging with your audience, and collaborating with influencers and leveraging PR. She shares personal success stories and wraps up with final thoughts. Ann Carden is a highly sou...

Ann Carden welcomes Steve Werner, who shares his professional journey and the challenges faced while transitioning to a family business. Steve discusses founding Hour of Champions, focusing on mental health and holistic well-being. Ann shares her personal story of overcoming depression through fitness, while Steve talks about his recovery from prescription medication. They emphasize the importance...

Ann Carden delves into LinkedIn marketing, focusing on increasing visibility and leads. She explores the power of LinkedIn newsletters, shares a successful case study, and offers tips for creating effective newsletters. Ann also provides a step-by-step guide to launching and promoting your LinkedIn newsletter. Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strateg...

Ann Carden and Swire Ho discuss the importance of client referrals, innovative uses for promotional products, and strategic timing for gifting. Swire shares his background, the unspoken ROI of promotional items, and the value of branded journals and workbooks. Contact details for Swire are provided. Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American an...

Today, Ann Carden explores the importance of a healthy money mindset for business success, contrasting scarcity and abundance. She highlights the significance of setting goals, reinvesting profits, and overcoming money guilt. Ann also shares statistics on new millionaires and provides resources for further learning. Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing S...

Ann Carden and Christine Nicholson discuss how over-involvement can devalue your business, the top considerations for growth, understanding ROI, and the importance of an exit strategy. They also explore reducing reliance on the owner and the impact of ego on business growth. Christine Nicholson is an engaging speaker and seasoned expert on exit and succession planning in owner-managed businesses i...

Ann Carden discusses crafting a compelling client message, marketing, sales, and scaling your business. She highlights leveraging LinkedIn for growth, optimizing profiles, creating a powerful bio headline, and building a keyword-rich about section. Ann also covers tailoring content and invites listeners to book a LinkedIn strategy call. Ann Carden is a highly sought-after Expert Business Growth Co...

Ann Carden introduces Claude Haggerty, who shares his background and the importance of sponsorships. They discuss overcoming the fear of approaching sponsors, strategies for engaging cold audiences, and leveraging networks. Claude highlights the benefits of sponsorships and using proceeds to support good causes. Claude Haggerty toured as a Grand Illusionist for 36 years landing thousands of sponso...

Ann delves into the benefits of having a signature offer and how to develop a suite of offers around it. She shares a case study on converting a small offer into a big sale, introduces her Expert in You Accelerator method, and offers actionable steps to identify and package your signature offer. Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time...

Ann Carden introduces Kristin Zhivago, who shares her journey and insights on AI's business impact, selling businesses without employees, and market challenges. They discuss issues with digital marketing agencies and Kristin's new book on people-centered business, emphasizing human connection. Kristin Zhivago is the President of Zhivago Partners, a digital marketing agency. They are absolutely com...

Ann Carden explores strategies to boost revenue through workshops, seminars, and passive income. She discusses defining your business vision, creating more client value, becoming a strategic partner, and transitioning to a CEO role. Implementing a one-to-many approach and leveraging speaking engagements are also covered. Ann Carden is a highly sought-after Expert Business Growth Consultant, Market...

Ann Carden discusses setting business goals, celebrates the 200th episode, and rebrands the podcast to "Expert In You." She explores using podcasts for business growth, the costs involved, and details the three pillars of unstoppable business growth: creating a roadmap, being resourceful, and resiliency. Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, t...

In this episode, Ann Carden discusses the concept of 40k-100k paydays, the importance of premium offers, and how to run a virtual workshop. She sheds light on effective marketing strategies, the art of repurposing, and rethinking the sales process. The episode wraps up with tips on achieving high-income months and strategies for business growth. Ann Carden is a highly sought-after Expert Business...

In this episode, I have a great conversation with Hernan Vasquez, founder of Scale Driven. We discussed Hernan's transition from freelancer to entrepreneur, the value of delegation, and client acquisition strategies. We delve into the realities of advertising campaigns, the importance of brand-building, and how to identify ideal clients. We also explore operational bottlenecks and lead management....

In this episode, Ann Carden discusses the concept of creating a million-dollar offer and brand, comparing global and local business success. She shares client success stories and emphasizes the importance of a unique offer. Ann also talks about building a brand around your unique offer, understanding your role in it, and explores opportunities for growth in the digital age. Ann Carden is a highly...

In this episode, Ann Carden interviews expert Paul Roy about the challenges in an accountant's transition to business ownership. They discuss client retention, billing issues, time management, and team-building strategies for business scaling. The episode also covers hiring assessments, adapting to virtual business growth, and exploring global opportunities. Finally, they delve into identifying id...

Ann Carden delves into the art of packaging expertise, using a client success story to illustrate her points. She highlights the crucial role of understanding client needs in scaling businesses and crafting high-value solutions. The discussion also touches on the roadmap to a million-dollar consulting business. Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strate...

In this episode, Ann Carden chats with Theresa Rose about her professional journey, the importance of personal branding, and how to identify one's unique brilliance. They delve into Theresa's process, discuss the concept of a 'Monetization Plan', and compare one-on-one and group settings in personal branding. The episode concludes with useful resources and strategies for gaining high fee clients....

In this episode, Ann Carden discusses strategies for overcoming fear and resistance in business, the importance of a growth mindset, and her journey to becoming a business coach. She emphasizes the role of bold investments for success and shares experiences of expanding businesses in a recession. She also addresses imposter syndrome and the rewards of facing fear and resistance head-on. The episod...

In this episode, Ann Carden chats with Emanuel Rose about his agency's services, the role of AI in the marketplace, and the future of marketing trends. They discuss the balance between AI and human guidance, the CEO as an influencer, and the importance of content creation. (0:00) Introduction to the Expert In You podcast and Guest Emanuel Rose (5:37) Services offered by Emanuel's agency and its st...