Evolving Engineering and Construction Brands

Dianne Eldridge has spent her entire life adapting to change. From growing up in Beijing, University in Canada, Sr. Director at Emerson to running worldwide business development at AWS, her story is one of discovery, persistence, and success. Connect with Matthew Winklestine LinkedIn   Follow Engaging Perspectives LinkedIn   Check out how Engaging Perspectives can help startup and or accelerate yo...

This week on The Buyers' Market, the crew explores why so many digital marketing goals fall flat and how we can better align our digital ambitions with greater business goals to create achievable and ambitious expectations for the new year.   Donate to Matt's 100 Miles for American Cancer Society:  https://www.facebook.com/mathw.wnklstine/posts/10158440544712671:0   Connect with Matthew Winklestin...

On the first episode of The Buyers' Market in the new year, we have the pleasure of hosting fellow podcaster and AEC marketer Keelin Cox. Host of the AEC Marketeers Podcast, Keelin combines technical experience with marketing expertise to thread the line between engineers and comms teams to help unite both organizations towards real accomplishments. Join us and see how AEC marketing has evolved, h...

Merry Christmas, Happy New Year! We will see you Tuesday, January 4th for new episodes. Until then check out my LinkedIn or EP LinkedIn for clips from previous episodes. Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine   Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/ Check out how Engaging Perspectives can help startup and or...

Merry Christmas, Happy New Year! We will see you Tuesday, January 4th for new episodes. Until then check out my LinkedIn or EP LinkedIn for clips from previous episodes.   Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine   Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/   Check out how Engaging Perspectives can help startup and...

In this episode host Matthew Winklestine and Produce Nathan Doyle discuss: The importance of building during good times Understanding the way your buyers and talent want to consumer information How creating good content works passively and compounds What is next for EP & Buyers' Market Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine   Follow Engaging Pers...

Over the past year, Adrian Russell has inspired a love for construction of curious kids across Indianapolis. Founded in early 2021, Russell's Building Camp provides youth with life-changing experiences through using their hands and minds to create, build, and give back. By organizing construction and community leaders, Adrian launched Russell's Building Camp as a way to support his community in a...

CSO and VP of Engineering at Tri County Electric, Janet Rehberg knows a thing or two about making the right first impression. She's successfully held leadership roles in engineering and marketing. This week on The Buyers' Market, Janet talks us through not just how to use LinkedIn as a tool for professional development, but how taking the extra steps to create a polished and accessible digital pre...

Engineering to supply chain Data-driven decisions Supplier relationships in a data-driven remote world Changes in Buyer Behavior Rapid-fire Questions Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/ Check out how Engaging Perspectives can help startup and or accelerate your digita...

In this episode, we discuss the often overlooked, undervalued and difficult to identify force that adversely affects our recruitment, hiring and customer acquisition efforts: Friction. Friction is difficult to spot and remove from the outside. It's not until you truly and honestly put yourself in your customer or recruits' shoes can you really see it. Is Friction hindering your sales and recruitin...

Author, strategist, podcast host, and Cimatri head of construction practice Hugh Seaton joins us to explore the construction industry's digital future and how even more small to mid-sized businesses can harness the latest innovations to future-proof their organization.  Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine Follow Engaging Perspectives LinkedIn:...

This week we explore how 21st Century service providers can better navigate the digital space, how young professionals can leverage LinkedIn and what it's like when Gen-Z becomes influencers and buyers. Join me and mechanical engineer, marketing specialist and President of Purdue University 's  ASME (The American Society of Mechanical Engineers)   Marcus Lannie , as we chat about the digital-first...

Steve Flanagan has generated $1B worth of business, placed 280+ candidates in their ideal roles and beat cancer twice. What's the secret to his success? Helping others. How does he do it? LinkedIn. Check out this week's episode to hear Steve's incredible life journey of servitude.    Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine Steve Flanagan: https://www.linkedin....

Project management coach and 20+ year Public Utility veteran Brad Corder has built a career forcing people out of their comfort zones.  Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine   Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/   Engaging Perspectives Website: https://www.linkedin.com/company/engaging-perspectives  

The way buyers inform and make their buying decisions have changed. That question was why we originally conceived the Buyers' Market. Today, we explore has that been validated or disproven. We also discuss what to expect in future episodes.    Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/ Engaging...

At the Sacramento Municipal Utility District(SMUD), Casey Fallon guides his team through that change process every day. Don't miss the latest episode of The Buyers' Market and see how Casey helps navigate a rapidly evolving energy sector and his tips for coming out on top. 

Brands know when you've done your homework. On today's episode of The Buyers' Market Podcast, we're joined by Business Fierce President and smart sales aficionado Jill Robbins. Jill brings deep expertise in the supply chain and procurement space to the sales side to help teams understand and engage their leads more effectively. 

We've all done a lot of adapting over the past year and a half. On the latest episode of The Buyers' Market, I'm joined by procurement specialize and utility veteran Dan Manfredi to explore how clear communication and precise messaging helped utility providers pivot to a digital-first sales strategy.

In this week's episode of The Buyers' Market, we're diving back into the hot takes from our first three episodes to explore the ideas, challenges, and opportunities that come with making a digital push in an analog industry.

Retired logistics officer and active Chief Procurement Officer at the University of Nebraska, Doug Carlson joins this episode of The Buyers' Market. Join us to hear Doug's compelling journey, explore alternative contracting models, more efficient marketing efforts, and how COVID-19 has re-written the entire procurement market. Listen now!

- 40 year career journey in the AEC space - What's happening now  - Where are we going next   Matthew Winklestine: https://www.linkedin.com/in/matthew-winklestine  Engaging Perspectives: https://www.linkedin.com/company/engaging-perspectives

Engineering to supply chain Data-driven decisions Supplier relationships in a data-driven remote world  Changes in Buyer Behavior Rapid-fire Questions Matthew Winklestine: https://www.linkedin.com/in/matthew-winklestine   Engaging Perspectives: https://www.linkedin.com/company/engaging-perspectives