Evolving Engineering and Construction Brands

How Eva’s background in speechwriting for Dave Ramsey has paved the way to lauching her own business. Why you are never too good to practice, practice, practice. Learn what Eva believes are the key ingredients to launching a successful podcast. As a technical presenter, you need to incorporate this piece of advice into your presentations. Why you need to cut your content… and then cut some more! A...

How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role. Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships. How hosting a LinkedIn Live Series and engaging with followers has helped accelerate the relationship-building process with potenti...

Why we need to fast track construction industry leaders and bridge the generational gap through mentorship. Why the next generation of workers can find purpose and a rewarding career in the construction industry. How an industry colleague helped Brian launch The Build Your Success Podcast. How volunteering with the ACE Mentor Program sparked Brian’s passion to create a community to help the next g...

Matthew shares his background in Business Development & Safety and how those roles helped him garner a deeper interest in marketing  He shares how his role in safety specifically set the stage to hone his communication skills A critical component of career success includes building a support network of mentors along the way Why simply "helping others" serves as his driver to grow Engaging Perspect...

Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000. She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each. She is proud of...

Nic has had a passion for filmmaking since he was 11 years old, and started a video production company, Yello Brick Studios, to fund his passion for storytelling. He believes that technology and culture have diversified the opportunities for filmmakers, allowing for storytelling through various vehicles such as business, personal stories, and social media platforms. Nic helped Matthew understand t...

•WICKED Energy with JG Podcast origin story  • Justin’s journey from Canada to the US and from Roughneck to Fluid Engineer to BD Leader and Podcast Host  • How Justin became a podcast host and one of the original Oil and Gas podcast networks.  • How and why Oil and Gas began embracing social media and content  • How his viral Christmas video opened people’s eyes to the power of social media  • Gar...

How a Duke summer program & his dad’s heart complications sparked 14-year-old Punith’s passion for Nano Tech How Punith landed his job at Boston Scientific Punith’s experience securing an MS position was different than he imagined…it was about his Network. How that experience spurred his passion for helping other MSE Statistics on how many MSE professionals have landed positions through 1 on 1 Coa...

WICKED Energy with JG Podcast origin story Justin’s journey from Canada to the US and from Roughneck to Fluid Engineer to BD Leader and Podcast Host How Justin became a podcast host and one of the original Oil and Gas podcast networks. How and why Oil and Gas began embracing social media and content How his viral Christmas video opened people’s eyes to the power of social media GaryVee NFTS & infl...

What Leisha's favorite brand says about her Why/how she started her career at Siemens and in Energy A story of cross-over brands Working for the best drew Leisha to Johnson Controls A journey home and to Kiewit Standing up marketing and proposals  Running large events Managing large social media calendars  How LifePlan guides Leisha's life  Work with Matthew & Leisha 

.06 - 1:47 - Matthew's Cold Opening  2.37 – 3:32 - How Tyler fell in love with construction and what inspired the genesis of Story Builders.  7:04- 8:25 - How Tyler fell in love with marketing, developed his methodology and launched the podcast, Construction Brothers with his brother, Eddie.  8:39 – 10:17 - Why there is great value in finding clarity and generating awareness while being patient to...

Jon’s greatest football moment followed immediately by COVID How the Water/Wastewater industry requires a different style of communication How choosing Skiing over a Dog Sled ride led to large extra work scope, Jon running his first project and kick started his passions for BD Jon wasn’t born an effective orator, high school debate shaped that. If you missed out on HS debate, Jon provides other wa...

Do Engineering and Construction Services buyers inform their decision with Online Research and Social Media? Yes!    Now that we have established that. How do you grow a brand digitally in Engineering and Construction?  We'll explore that question with the folks out there doing it.    Tune in next week for our first full episode. 

Podcast ReBrand & Focus on Engineering and Construction  Meet Lee Journey ENERUM Conference What it is Who should consider attending

No new episodes until May 10th. Thank you for your support!

This week on "The Buyers' Market," Matthew is joined by Mark Wainwright. Mark is the Principal and Owner at Wainwright Insight, where he helps professional services firms reclaim their sales pipeline, build new leaders, and support future growth. Matthew and Mark dive into the future of marketing across the AEC and professional services market, with a particular focus on how sales and marketing ca...

On this week's episode of "The Buyers' Market",  EP Director of Operations, Leisha Ball, and President, Matthew Winklestine sit down and share what we've been up to, where we're going, and how Engaging Perspectives fits into the intersection of sales, marketing, and professional services. 

This week on "The Buyers' Market", we explore just how compassion impacts your customer experience, how that experience is shifting from a sales-driven process to a buyer-centric one, and what you can do to shift your internal thinking to better meet your customers where they are.  Exciting things are happening. You don't want to miss it.

At Energize Ventures, Mark Tomasovic regularly pushes his partners to better understand their customers. A venture capital firm focused on construction software solutions, Mark and Energize Ventures have built quite the portfolio on simply analyzing the white space in a given market and finding the best solution to fit that opportunity. This week, Mark joins episode 31 of "The Buyers' Market." Whe...

A few months ago, we were lucky to have Adrian Russell join us on "The Buyers' Market." Director of Diversity, Equity, & Inclusion/Procurement at Shiel Sexton and one of the @Indianapolis Business Journal's 40 Under 40, Adrian is a great ambassador for construction and the trades across the midwest.  This week, we want to pass our platform to Adrian and let him share his experience as a Black man...

We're changing things up this week on "The Buyers' Market Podcast." Matthew joins friend of the show, Keelin Cox on her "AEC Marketeer Podcast" to explore the impact of client-focused marketing and how sales and marketing can work together to achieve great things. We love talking with Keelin any chance we get and know you will, too. Connect with Matthew Winklestine on LinkedIn . Follow Engaging Pe...

In this episode, we discuss the often overlooked, undervalued and difficult to identify force that adversely affects our recruitment, hiring and customer acquisition efforts: Friction. Friction is difficult to spot and remove from the outside. It's not until you truly and honestly put yourself in your customer or recruits' shoes can you really see it. Is Friction hindering your sales and recruitin...

Value might not be the only thing your customers care about, but it's definitely high on the shortlist of priorities. According to Gartner, 54% of Millennials prefer to buy complex solutions without involving a sales rep. That means if you want to engage the next generation of buyers, you have to bring something more to the table.  And that's exactly what Patrick McNamee teaches his team at one of...

For Keaton Turner, the success of his mining venture —Turner Mining Group — hinged on his ability to find and recruit the talent to support an influx of opportunity. Keaton and his partners took their search to Instagram, and nearly five years later are redefining the perception of an entire industry. Keaton joins us this week on The Buyers’ Market Podcast to explore the impact social media had on...

Co-founder and CEO at Surehand, Inc., Christopher Brenchley, joins This week's episode of The Buyers' Market Podcast. We discuss how the trades are perceived and what we can do as companies in the AEC space to shift that perception and attract a new generation of skilled workers. CB's Rock the Trades™ program aims to help ease the labor shortage by celebrating the fulfillment millions of people ha...