Evolving Engineering and Construction Brands

Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.   Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.    Patrick reviews the importance of...

Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry. Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovative marketing to showcase the diversity and potential of the industry. The conversation wraps up with an...

Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.   Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processes. He emphasizes that automation and software ca...

Matthew and Anna explore water scarcity challenges and sustainable communication strategies. They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration. Anna dives into adapting communication for diverse audiences and the US Water Alliance’s commitment to equitable water management. Finally, they discuss ongoing water challenges and effective c...

Matthew and Dane delve into the challenges and solutions for attracting and retaining technical talent in sectors like oil and gas, renewables, and more.   Dane discusses HUDDL3 Group's innovative software, Smart Search, which streamlines talent acquisition and management. Matthew and Dane review the importance of an ecosystem approach to workforce planning and highlight how HUDDL3 Group bridges t...

In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing. He covers: The three trends People spend time online People perform their own research People make decisions on their timeline Their applicability to E&C Firms Their applicability in Attracting Talent Their applicability in Attracting customers Connect with Matthew on LinkedIn. Schedule a cons...

Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships.   Matthew and Josh touch on the challenges of being a business owner and the importance of delegating tasks to maintain focus on the big picture. Josh discusses how communi...

Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.   Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.    Patrick reviews the importance of...

How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role. Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships. How hosting a LinkedIn Live Series and engaging with followers has helped accelerate the relationship-building process with potenti...

Jon’s most significant football moment followed immediately by COVID How the Water/Wastewater industry requires a different style of communication How choosing Skiing over a Dog Sled ride led to enormous extra work scope, Jon running his first project and kick-started his passion for BD Jon wasn’t born an effective orator; high school debate shaped that. If you missed out on HS debate, Jon provide...

How Eva’s background in speechwriting for Dave Ramsey has paved the way to launching her own business.  Why you are never too good to practice, practice, practice.  Learn what Eva believes is key to launching a successful podcast.   As a technical presenter, you need to incorporate this piece of advice into your presentations  Why you need to cut your content… and then cut some more! And finally,...

The challenges of building an industry brand as well as a corporate brand at the same time  The importance of speaking to all of your customer bases and prioritizing internal communications  Why your brand needs congruency and integrity no matter where you show up  What Tom believes are the top two things you need to invest in as a leader  Why a one-team mentality reduces internal competition and...

What Leisha's favorite brand says about her Why/how she started her career at Siemens and in Energy A story of cross-over brands Working for the best drew Leisha to Johnson Controls A journey home and to Kiewit Standing up marketing and proposals  Running large events Managing large social media calendars  How LifePlan guides Leisha's life  Work with Matthew & Leisha 

Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000. She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each. She is proud of...

Matthew and Justin discuss the importance of committing to things and being present in the moment, especially regarding family.   They talk about how marketing strategies are constantly evolving, especially with the rise of digital media like podcasts.  Matthew and Justin talk about where the industry stands in terms of digital marketing and branding, emphasizing the need for proper marketing comm...

Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers. Misty shares how testing and proving your marketing methods will help you find your organization's best marketing mix and approach. Misty shares how BayWa r.e. leverages digital media and strives to connect with different audiences across various...

Matthew shares his definition of leadership and the key metric to track if you’re a good leader. Learn how Matthew helps people understand their career motivations and how they can achieve those goals while staying accountable.   Matthew shares the struggles and painful lessons learned from building his business early on and how addressing the hard questions ultimately yielded the right team and f...

Aidan talks about lessons learned from building a brand on LinkedIn early on and how he has expanded his network and career opportunities. Matthew and Aidan discuss how engineering and construction companies can better market and promote their organizations to attract top-tier talent. Aidan shares how Gen Z college students and young professionals view the concept of career trajectory and how comp...

Matt shares how Engaging Perspectives measures ROI, online and offline, over a year, with brands, large and small. Matt and Hiedi discuss how you may drive people away from your content. Matt highlights how to go deeper with content, challenge your thinking, and resonate with your audience. Matt and Hiedi highlight the value and effort of walking the fine line to show up personally and professiona...

How Travis’ deep interest in water and media converged with his launch of Waterloop. Why you need to narrow in and understand your audience base before developing your content. How being an early adopter of social media tools helped Travis build his network and understand how to communicate content most effectively. Why Travis chooses to represent all sides of a story in the water industry and sha...

Jon explains how a series of simple moments matter to the people we serve. He shares how “showtime moments” are unavoidable and offers tips to be prepared to react and adapt when improvising on stage. Jon shares the value of constantly questioning what can and will go wrong in a presentation and how to be strategically prepared every time. Jon reviews the elements of a story and how those elements...

Diane underscores the value of self-advocating within your organization to better serve your peers, and ultimately your clients    She shares the importance of using technology to form new, authentic relationships in this digital age and why you cannot afford to fall behind Dianne outlines practical ways to start engaging on LinkedIn no matter your personality style and level of comfortability She...

The challenges of building an industry brand as well as a corporate brand at the same time The importance of speaking to all of your customer bases and prioritizing internal communications Why your brand needs congruency and integrity no matter where you show up What Tom believes are the top two things you need to invest in as a leader Why a one-team mentality reduces internal competition and scar...

How Tom got into the renewables industry and his success with EDP Renewables. How his long-time mentor’s legacy inspired his book-writing journey and sparked his passion for growing the industry. Why the renewables industry needs you, especially if you are willing to take some risks! The power of persistence in each phase of life and how helping to build the American Council on Renewable Energy (A...

Why Leisha’s passion for organization and process helps keep EP and our customers organized and on track  Why process is not synonymous with administration   How effective procedures and structure can create an efficient and streamlined hybrid work environment  Why process isn’t a piece of paper or a throw-away word  Why you should break your own processes more often  How you can implement a few e...