Everything is Logistics

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind.  In this episode,  I'm breaking down 5 tips on how to start a media program within your company. You don't need a huge staff or a huge budget. But you do need to invest in learning about...

If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains...

When we talk about autonomous vehicles--it's usually referencing the first or the last mile.  But what about the middle-mile part of a product's supply chain journey? That's what the company Gatik hopes to solve and Head of Operations Brad Garrett was kind enough to join me to talk about just that.  In this episode, Brad is going to break down why Gatik chose to focus on the middle-...

If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that was held in Vegas back at the end of January.  Well, I got news for you because I still have a shit load of content to publish from that event--but until then I wanted to share with you all the cool swag I saw at the first big conference since COVID...

If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound like a foreign language.  You see, Anthony is usually one of the smartest guys in the room, and when he starts breaking down complex economic systems, how it ties into freight lanes and using acronyms I typically have to Google--I realized we gotta g...

I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums.  But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness?  In this episode, Cameron Pechia, owner of Valley Trucking Insurance and co-host of Get a Load of This podcast. He’s sharing how starting the podcast has...

You’ve likely heard of autonomous vehicles in the news when it comes to a lot of firsts–but how has AV technology improved in the last couple of years when it comes to the evolution of driver’s role in the vehicle, safety, and future adoption by carriers? In this episode, I’m bringing you a panel I hosted in January at Manifest: The Future of Logistics. The talk explored the reality of autonomous...

There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job.  That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take to get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming.  Follow Luke from AdLeaks on Tiktok Check out the AdLeaks website Search by to...

I love seeing women out here serving in executive roles inside of logistics companies.  Which is why it was a no-brainer to get the CMO of GLT Logistics, Lina Acosta, on the show. In this episode, Lina is breaking down how she helped her company embrace video as a key marketing strategy during COVID that led to not only increased brand awareness, but increased educational focus for her coworkers a...

Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos. But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the pivot. Search by topic and check out all our past episodes of the Digital Dispatch podcast —right on our website. -----------------...

When the first quarter rolls around, folks start thinking about their health from both a personal and a financial standpoint.  That’s why today’s show is going to be a fun one because we’re talking with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets.  In this episode, Jonathan is breaking down ways for carriers to get their time ba...

I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Time.  You have little body movement and when you do have to move around, the work is strenuous.  That’s what our nation’s truck drivers are facing on a daily basis and it’s time we start addressing it.  In this episode, we’re breaking down a new focus for...

Most of us are probably aware that two different sets of championship gear are printed prior to the pivotal game. And after that game, the winning team is given their respective merch while the losing team's gear is donated to a foreign country. But what does this process look like for the days leading up to the big game and how is that same merch sent to fans within hours of their team winni...

You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other?  That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of...

It's a common phrase in sales to say "the riches are in the niches." But what if I told you that the same can be said about marketing? In this episode, I'm going to break down some recent studies that can help you not only reach your target audience on the platforms they're already hanging out--but also how to use their own verbiage to earn their trust and keep their atten...

I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people I’ve stumbled upon on that app are educators talking about futuristic concepts.  That’s today’s guest in a nutshell because we’ve got one of my favorite creators in Nasjac coming on the show.  It's one of those episodes where I feel like a 5th g...

Countless companies in freight have a one-person marketing team.  And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world.  But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday?  We’re talking about copy writing tools to help with everything from social media capt...

The holidays are a time where most office work slows down–rightfully so.  But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth.  One of those strategies is SEO—also known as search engine optimization.  It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The probl...

For the first episode of Cyberly back in March of 2021, I felt it was really important to highlight the folks who are out here killing the content game.  So it was a no-brainer to invite Shay Dixon, CEO of Allegiant Logistics on the show. Shay is one of my favorite follows on social media because she genuinely cares. She cares about her business, her employees, her family, helping others grow–and...

In today’s episode, I want to share a rebroadcast of an interview with a man who seems to never sleep–Tim Dooner of Freightwaves.  While I've been a podcaster since 2014, I didn’t start this particular podcast you’re listening to now until November of 2020. You see, from a broadcasting perspective, I come from the sports and entertainment world–that was my side gig while working in marketing...

There's no doubt that 2021 is the year that supply chain went mainstream.  Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast.  However, one podcast that hasn’t been afraid to dive into the global supply chain is Bloomberg’s Odd Lots podcast. For the last year and a half, hos...

A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing.  She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward.  This was heartbreaking because very few peop...

Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from.  That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing ove...

Do you struggle with what to post and why? Maybe this framework can help… The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan. How does the concept work? Think about how often you post, what you post, and what category it would fall into these: 70% of your content is Knowledge 20% of your content is about what your brand Likes and what Life is li...

In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that's your thing, you should enjoy this episode as we break down those subjects plus a little background on how I got into the industry to begin with. Links from the show:  Check...