Everything is Logistics

There’s an awful lot of noise being made about the truck driver shortage.  But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions.  This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes.  I’m breaking down multiple ways t...

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience.  SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. ...

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So what are the options where you can still have content on your website and social channels that talk about all the cool things...

There’s a fascinating thing going on with robotics entering the workforce. One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables.  In today’s episode, we’re talking with Ilhan Kolco of ProGlove who is helping us dive into weara...

On a previous episode, I talked about how you fix that shady email list. Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem.  We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, ho...

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects.  But what happens after you’ve pulled the trigger on that decision?  How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you?  We’re breaking down how to fix that shad...

The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn.  That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic: sustainable packaging He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging.  It’s wild r...

Couple of social media stats for y'all:  10% of Twitter users create 92% of all tweets And only 21% of us adults are on Twitter But over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral.  I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010....

I’ve mentioned a few times on previous episodes about how freight has gone mainstream. But there’s still so much of the logistics process that I don’t fully grasp yet. And the maritime silo is one of them. By definition, the maritime industry is “everything connected to the sea or waterways throughout the world--especially in relation to navigation, shipping, and marine engineering."  Which t...

“How did you hear about us?” It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in?  But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? in this episode, I’m breaking down the single most important and cost-effectiv...

We’ve been talking A LOT about getting back to basics.  Talking to customers. Audience research. How to differentiate yourself from the competition.  So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend.  Connect with Phoebe Noce on Linkedin Follow FreightFriend on Linkedin Check out FreightFriend’s...

We’ve talked about the importance of research and knowing your customer’s pain points.  Yet some companies, especially 3PLs,  don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.” Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want...

You may or may not have heard of the phrase “metaverse” but if you believe many influential tech people, it’s the future of how we live, play, and...work.  We have bitcoin, the blockchain, crypto, and NFT’s with all of these technologies centered around what’s called Web3--the decentralized internet of the future.  Web3 is also theorized as the next step in our internet-connected lives.  Right now...

You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships?  Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk.  In our interview, she tells us all the little things that are done before, during...

Around this time of the year, most businesses are wondering, “Am I on the right track?”  We’re planning our budgets and wondering where to invest and where to cut back.  That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s e...

Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows   She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get her on the show. In this episode, she's giving her thoughts on the current state of the global supply...

In previous episodes, we’ve talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side? That’s what today’s guest, Ayman Husain is here to talk about. He’s the director of intelligent cloud over at Microsoft and because of his experience in the consulting world, he’s bringing that deep level of problem-solving to customers in supply chain by helping...

In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight?  If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest.  He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers a...

As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT.  It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today.  And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games s...

If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time.  Why is this all happening and what can be done to fix the global supply chain mess? today's episode features best-selling author and host of Navigate B2B, Steve Ferreira. He’s breaking it all down for us so...

Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries.  But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing. Connect with Blythe via her website or on Linkedin , YouTube , and TikTok...

Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for *17 years*  With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that’s often overlooked like establishing a proper process for your sales and marketing.  It's a friendly reminder that you may need to revisit if...

How do we start with great marketing?  That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life.  But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why. Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plan...

When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference.  That’s...

We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers.  We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their internal employees--driver or not.  So if you haven’t started up your own feedback loop process, it’s a good time to start--or at...