Everything is Logistics

Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides. Connect with Austin Johansen on Linkedin Visit...

The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time.  How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association...

ready to upload. just need to find a good schedule date to publish 6 Steps to Master Content Distribution in Freight We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed...

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.”  So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck. Places to find free freight images and videos:  Pixabay — Unsplash — Pexels — Photopin — Coverr Listen to th...

Medical Shipping with Pearl Trans When I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans.  Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo.  Lorena joins the show to talk a...

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online.  But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your ma...

Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it.  Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2...

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion.  Listen to these shows next:  The Most Important Thing You Can Add To Your Website TODAY Website and Marketing Must-Haves for 2022 Marketing and Website Design for Small...

Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation. It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of s...

We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too.  In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to...

Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms.  For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound b...

Are you a big lemonade person? What about juice in general? Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade.  In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand.  Check out some of...

Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry.  Show links:  Check out Thetius website...

This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles.  But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety?  A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've kn...

Best practices.  We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry.  But have you taken the time to study not just what people say about best practices but how they actually get it done? For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast.  He was recently on an episode of the Joe Rogan podcast...

In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them.  Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale.  I've got the Twitter thread linked below along with a few other episodes I think y'...

Running a successful freight brokerage is hard. And trying to find good talent is even harder.  But Liz Wayne of Able Transport Solutions is making it look easy.  In this episode, we're talking to Liz about how she's growing her brokerage business while also balancing the role of TIA board member and their Women in Logistics initiative.  Check out Able Transport Solutions website Connect...

One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric. These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time. Chace's ideas and building in...

NFT’s, crypto, and the metaverse---yep we're talking about web3 again.  In today’s episode, we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space.  Now if you haven't caught my previous episodes on Web3 and the metaverse, it's a topic that keeps drawing me in...

Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode instead of listening.  Why? Because I'm joined by Matt Barr- Senior Director of Product Strategy at e-Logistics, a GEODIS brand and we're conducting this interview while half a dozen puppies crawl all over us.  Yes, I did just say that puppie...

Imagine you're building a much-needed hospital in a rural area or simply, want to provide medications to an area too remote for regular deliveries.  Historically--this has been an incredible challenge.  But if the drone company Wingcopter has any say--they'll help to address the need for regular and speedy medical supply shipments. In this episode, I'm joined by the company's c...

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness.  And it’s worked like a charm.  On today’s show is a lengthy conversation with Freightvana’s VP of Business De...

I've talked a lot about how the logistics community on Linkedin has really grown since COVID.  Think about it: we were used to networking live at conferences and when that was taken away--the need to connect only grew stronger.  That's why I was excited to finally meet sales one of those staples from that community live and in-person, Mr. Trey Griggs. In this episode, I've got Trey...

In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles.  Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process.  It's a candid discussion on how we started, how we reinvest and continue to evolve-...

There are few in trucking that create more high-quality and high-value content than Rahmel Wattley.  He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equip...