Everything is Logistics

You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste.  Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring.  In today's episode, we're diving into that process of lipstick making along with the challenges lipstick brands are facing on the manufacturing and distr...

On last week’s show we talked about the digital marketing strategies for the top carriers in the US –so this week we’re doing the same for 3PLs.  By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company. Armstrong and Associates Top 3PLs List How the top carriers treat dig...

Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing.  Connect with Gabe Pankonin on Linkedin Follow Rocket Shipping on TikTok , Linkedin and their website .  Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight com...

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing.  That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness a...

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Everything is Logistics is hosted by Blyt...

Trucking Social Media Strategies with Magnum Transportation  Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight.  Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.  Katie was at the Transportation Marketing and Sales Asso...

The Story Behind Hirschbach's Graffiti-Style Branding The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their dr...

What a Shipper Wants with The Produce Industry Podcast Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to custom...

In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard.  It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle.  Everything is Logis...

There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics.  The executives in this episode include...

Welcome to the new show name, Everything Is Logistics! In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the...

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.  She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.  How does this former freight broker turned c-suite leader now creator do it all? Well,...

Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company..  Connect wit...

Shipping Brine Shrimp with Mary O'Connell In our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference.  Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share,...

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like...

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?”  That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at...

One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process.  But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that'...

In a year of creating roadshows, we but none quite like the episode we have for you today…  While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint.  Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s i...

Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing strategy.  Connect with Ken Kowal on Linkedin and his company, ShipStarter Digital Dispatch helps the one-person marketing team flourish. C...

TikTok for 3PLs with Logistoks Sara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions. She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running.  Connect with Sara Graham on TikTok and LinkedIn Check out NFI Industries website Listen to these shows...

In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment.  Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it.  Listen to more of our "Logistics of" series:  The wild story of Succulent Smuggling The lo...

It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase.  Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet.  Well, the platform GetSwift has changed all that and after using their platform for local produce and meat de...

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video.  But what if you don’t like being on camera?  That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers.  Listen to these shows next:  Retention is the...

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online.  So in this episode, we're breaking down a simplified approach to marketing your freight company online.  Listen to these shows next:  Google My Business’ Free Call Tracking AI Tools to Help the One-Person Marketing Team Artificial Intellige...

Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space. According to the Nat...