Everything is Logistics

In this episode,  Blythe Brumleve was invited on the show Joz Bytes . Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics , we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media.  SHOW NOTES: How Blythe Started [3:56] Blythe st...

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode.  See more of our shows around the topic of artificial intelligence over on Digital Dispatch Everything is Log...

Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges , autonomous trucks , rad conference swag , and even a concert by Ludacris.  It created a major FOMO event across the logistics industry so when it came time to start ment...

If you like revenue, you should be prioritizing marketing operations—aka MOPs.   So let’s talk about what MOPs includes:    At its core, it’s about helping the company scale efficiently using data, people, and processes.  Skills that a great marketing ops person has:  Understanding people (and thus understanding the buyer’s journey) What should (and more importantly, shouldn’t) be automated What c...

Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations.  In this talk, you'll learn about Blythe's journey into the freight industry, the technologic...

Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating. You might be asking yourself: Who cares? He’s one of the most powerful people on the planet Who also controls a platform used by billions of people(1.9 billion daily active users)  And at the flip of a switch can control the flow of information ………..and he *never* does interviews...

Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter.  By 1989, over a million people took up the hobby.  Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page. But did you know that it’s because of fantasy football that has made Yah...

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time.  Justin joins the show to talk about hi...

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph.  But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing.  Connect with Nadine Nocero on Linkedin and her company S...

In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices.  But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal.  Everything is Logistics is hosted by Blythe B...

90 percent of US tea is folks drinking black tea.  But did you know the reason Americans drink so much black tea stems from the decisions by the British Naval Fleet? Economic espionage has been going on for centuries. So in today’s episode, we’re talking about how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.   Curiosity Stream Return of the...

The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep.  So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has...

Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants.  Flexport’s top supply chain influencers Everything is Logistics is hosted by Blythe Brumleve, founder of Digital...

When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing.  In today's show, we're talking to FleetDrive360's COO Nic Sallis about...

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job.  That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight.  Plus we’re going to nerd out on t...

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers.  The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers.  The study by Logistics Marketing Advisors is release...

If you’re like me, hearing the word "accounting” is enough to make you want to take a nap. But this aspect of running a freight company is vitally important to keeping your business open and running smoothly.  In today's show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO to talk about accounting best pract...

How to market your company like a sports team Most of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest.  Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans.  Links from the show:  Savannah Bananas customer research Bil...

The logistics of getting an NFL team When the city of Jacksonville was awarded an NFL franchise, many folks believed it was a fly-by-night decision.  But it was a plan decades in the making.  On this episode, we're breaking down all the relationship-building and chess moves made by a group of leaders in Jacksonville who saw a bigger picture for the city. They laid the groundwork that eventual...

The story of JAXPORT Have you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed?  We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals.  Show Links:  Connect with JAXPORT’s Chelsea Kavan...

Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking.  No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things t...

Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget.  How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges...

In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Freightwaves Freight Tech Top 25 of 2022 Everything is L...

For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative. Joining us for a second time is the amazing Melanie Patterson who is the Founder and Managing Director of Team Integrity Knowledge Center she's going to break down...

For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps lo...