Everybody hates your brand

Episode Notes 0.00 - 0.23: An introduction to the podcast. 0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur  Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup. 36.55 - 42.10: We share what we're loving this week - news,...

Episode Notes 0.00 - 0.19: An introduction to the podcast. 0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA.  32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners...

Episode Notes 0.00 - 0.21: An introduction to the podcast. 0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future? 33.34 - 38.09: We share what we're loving this week - news, tools and re...

Episode Notes 0.00 - 0.20:  An introduction to the podcast. 0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care? 38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of...

Episode Notes 0.00 - 0.21:  An introduction to the podcast. 0.24 - 36.57:  In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.  37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners mi...

Episode Notes 0.00 - 0.25:  An introduction to the podcast. 0.29 - 33.25:  In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts. 33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or inter...

Episode Notes 0.00 - 0.24:  An introduction to the podcast. 0.28 - 37.18:  In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new. 37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob t...

Episode Notes 0.00 - 0.23:  An introduction to the podcast. 0.28 - 32.56:  In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon. 33.00 - 38.20: We share what we're loving this week - news, tools and resources that we...

0.00 - 0.23:  An introduction to the podcast. 0.27 - 30.52:  In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them. 30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks...

0.00 - 0.26:  An introduction to the podcast. 0.29 - 31.52:  In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric. 31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and t...

0.00 - 0.24:  An introduction to the podcast 0.28 - 32.26:  In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are: 1.27: The Cocktail Party Effect 12.40: Social Proof 20.58: The Peak End Rule 32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within ma...

0.00 - 0.25:  An introduction to the podcast 0.29 - 36.24:  In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are: 10.46: Choice Overload 20.30: Confirmation Bias 29.25: The Goal Gradient Effect 36.27 - 42.52: We share what we're loving th...

0.00 - 0.27:  An introduction to the podcast 0.28 - 35.00:  In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are: 1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE. 6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE. 14.31: 'Hooked' by Nir Eyal....

0.00 - 0.24:  An introduction to the podcast 0.26 - 39.32:  In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist? We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on...

0.00 - 0.23: Introduction of us and the topic at hand 0.26 - 31.31:  A discussion on the pros and cons of working on both sides of the fence including a discussion on control of decision-making, the freedom from minutiae, the pain of pitching and timesheets, and a discussion on what you should do.  31.32 - 37.51: What is the transition like between either side and what do you need to make it a suc...

0.00 - 2.18:  An introduction into the podcast, us and  our credentials - what have we done and why are we qualified to have opinions. 2.19 - 4.05:  A discussion on who this podcast is aimed at. 4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to a...