Everybody hates your brand

In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.  We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily.  External resources: Ronnie Chieng clip -   CLICK HERE Marketing Week article on Price Promotion - CLIC...

Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand. You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not… In this episode, we give valuable lessons on brand growth using AC/DC and their massive succes...

Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards -  Principal Recruitment Consultant for The Industry Club.  She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director.  She gets agencies basically. We talk...

In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own. If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity! Th...

In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered. Paul takes us through pitch horror stories, whether Tone of Voice gu...

In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things. There are fascinating insight...

In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity. We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, th...

It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know.  From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges...

In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country.  From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there...

In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance. From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's a...

In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies. And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice. Extern...

In this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the  human understanding  agency".  We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more. External links referenced: Walnut Unlimi...

In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business.  We also bring back the "What we're loving this week" section. Rob talks abo...

We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste.  From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms,  Charlotte has some fascinating insi...

In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more.  External links referenced: Rob's in-depth Fortnite article. CLICK HERE Audio-Visual assets: Imagery: Photo...

In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix. From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and th...

Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo. External links referenced: Armadillo's website. CLICK HERE Bristol Creative Industries we...

Episode Notes In this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry. From the emergence of games as a service, the rise of video gam...

Episode Notes In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first, across any channel. We discuss launching and marketing a start-up, cultural differences when working in a s...

Episode Notes 0.00 - 0.20: An introduction to the podcast. 0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more. 29.47 - 33.34: Outro. External links referenced: Jen's article on the psychology of Starbucks which features many articles and resources discussed in the pod...

Episode Notes 0.00 - 0.22: The introduction to the podcast. 0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation. 38.06 - 39.45: Outro. External links referenced: Webmart's web page featuring their charity game. CLICK HERE...

Episode Notes 0.00 - 0.21: An introduction to the podcast. 0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world.  42.37 - 43.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob tal...

Episode Notes 0.00 - 0.20: An introduction to the podcast. 0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience.  29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting...

Episode Notes 0.00 - 0.21: An introduction to the podcast. 0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand.  31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interes...