Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Hey, Mama! We talk a lot about building a business that fits your current season of life and honoring your capacity as a mom in business on this podcast. But the real question is, how do you calculate your business capacity as a mom? How do you truly know what your capacity is? That's what we're talking about today! I chat with accountability coach and capacity expert Amanda McKinney about how to...

Hey, Mama! One thing every podcaster wants to know is how to name podcast episodes so that people will click to listen. The reality is that if your podcast episode titles aren't enticing or juicy, people will not click to even check out the episode content. In today's episode, I'm sharing my framework and process for naming podcast episodes that lead to increased visibility and attracting your ide...

Hey, Mama! You know that you can't build your business on a single marketing platform, but you may be wondering what is the most efficient way to do it. Your time and capacity are limited, so trying to create content for multiple platforms can feel overwhelming. It doesn't have to be that way. In today's episode, I'm sharing my process for showing up on multiple marketing platforms as a busy mama...

Hey, Mama! In today's episode, I chat with Miara Shaw about work life balance vs. work life harmony. We're often told we need work life balance when the reality is that balance is not an achievable goal. Your focus should be on finding ways to integrate work and life. Creating work life harmony allows you to pour into your family, yourself, and your business without running yourself into the groun...

Hey, Mama! Buying habits have changed and will continue to shift going into 2025. People want deeper connections, require more touchpoints, and want to get to know the business owner before investing. These shifts in the online space require you to have an effective storytelling content strategy. In today's episode, I share 3 stories you need to start connecting with your audience on a deeper leve...

Hey, Mama! One question I see pop up often is how to run a business as a mom. Specifically, how to do it without feeling like you're constantly in survival mode. Let's be real, running a business as a mom is an extreme sport. Despite the challenges it brings, it is possible to thrive both in motherhood and entrepreneurship. In today's episode, I break down the 5 key areas of your business that req...

Hey, Mama! Eating healthy and staying in shape is something many of us desire. However, as a mom it can feel next to impossible at times, especially if you have picky eaters at home. In today's episode, I chat with registered dietitian nutritionist Saríce Holley about adopting healthy eating habits as a family. Saríce shares so many tips and strategies for ensuring both you and your family are nou...

Hey, Mama! One topic that comes up a lot about email marketing is can you send too many emails. Far too many moms in business either delay starting their email list or don't fully engage with their subscribers because they are so worried about bugging their email community. In today's episode, I address the mindset drama that so many business owners deal with when beginning their email marketing j...

TW: This episode mentions miscarriage and pregnancy after loss. Hey, Mama! Today on the podcast, I'm celebrating the 200th episode, 2 years of podcasting, and 3 years in business! To celebrate these major milestones, I'm sharing my unfiltered thoughts on what has contributed to my podcasting and business longevity and more of my story of how I got to where I am today. Just think of this episode as...

Hey, Mama! If you are new to collaborations or have been thinking about getting started with collaborations, you may be wondering what you need to be successful. In this episode, I'm breaking down when is the right time to start collaborating as a mompreneur. Do you need to wait until you have reached a certain milestone in your business? Do you need so many email subscribers before you can start...

Hey, Mama! Today's episode topic was inspired by one of the mamas in The Social Media Detox Club. She told me that she was tired of social media not being fun and feeling pressured to leverage the platform for lead generation instead of connecting with her people. Many mamas have expressed these same feelings to me. In this episode, I'm breaking down how to enjoy social media as an entrepreneur by...

Hey, Mama! Pinterest is such a powerful platform for getting in front of more of your ideal clients and driving more traffic to your website. It's not just for finding recipes and learning how to DIY house projects. If you're a coach or service provider, you may be wondering how to actually utilize Pinterest in your business. In today's episode, I chat with Heather Farris all about Pinterest for c...

Hey, Mama! Today, I'm sharing one of the episodes from my private podcast, The Visibility Accelerator. In this episode, I chat with Jill Lerman, who is one of the members of The Social Media Detox Club. Jill shares her journey from relying heavily on Instagram and referrals to sign clients to leveraging collaborations to grow her audience with dream clients consistently. This was such a great conv...

Hey, Mama! Today, I'm answering a question I received from a mama during a live masterclass I hosted. She had done lots of podcast guesting to increase her visibility but wasn't generating any leads from the podcast interviews she did. In this episode, I'm breaking down how to attract clients from podcast interviews and what the #1 type of call to action you need to give when podcast guesting so y...

Hey, Mama! As a business owner, you want your website to attract your dreamiest clients. But what actually goes into creating high converting websites? What factors should you consider when building a website that organically generates leads? That's what we are talking about today. In this episode, I chat with my web designer and SEO strategist, Tina Henson, about creating high converting websites...

Hey, Mama! Have you ever found a podcast you want to pitch yourself to only to discover that they require you pay a podcast guest fee? Or maybe you want to apply to speak at a conference or summit and discover they require you to pay an application fee without guaranteeing you will be a speaker. What do you do in that moment? Is it common to pay to bring value to other people's audiences? That's w...

Hey, Mama! If you've been listening to this podcast for some time, then you know I'm big on building a business that fits your current season of life. In today's episode, I chat with Drew Cost, a dad and entrepreneur who lives by a similar philosophy. Drew shares insights into how he got started in his entrepreneurial journey, how he runs a business as a dad, and how he supports his clients when t...

Hey, Mama! One major benefit of leveraging collaborations for visibility and lead generation is getting more email list subscribers. While growing your email list is important as a mom in business, the focus should not be on growing your email list with as many people as possible. The reality is that more people on your email list doesn't mean more income. In today's episode, I'm breaking down why...

PS, The doors to The Social Media Detox Club are now open! Join us to increase your visibility, generate new quality leads monthly, and sell your offers without relying on social media: www.mamaturnedmompreneur.com/membership/ Hey, Mama! Today I'm answering a question I got from one of the mamas in The Social Media Detox Club. She wanted to know how to choose the right bundle collaborations that w...

Hey, Mama! Are you confusing visibility, marketing, and sales? If you're not sure, today's episode is for you. Visibility, marketing, and sales are not the same thing, and when you fully understand the difference between the three, you are able to grow your business with ease. Each one plays an important role in your business, and all three are needed to build a profitable business. Listen to toda...

Hey, Mama! If you're an ambitious and driven mom in business like me, then most likely, that means you find it challenging to slow down in business and life. Often, it feels a lot easier to charge full speed ahead than stop and embrace the stillness. The reality is that we need to slow down both in our businesses and everyday life, especially during challenging seasons. In today's episode, I chat...

Hey, Mama! Today's episode is for you if you struggle to make time for self care. Self care as a mom business owner can feel next to impossible when you have so much on your plate. The reality is that you can't pour from an empty cup, so you have to find a way to incorporate self care into your daily routine. In today's bonus episode, you will hear from Lisa Avila and Holl-lee Lawrence about how t...

Hey, Mama! Today's episode comes from Christian Business Coach, Jessica Negron-Solis. This episode is one of the most popular episodes from her podcast, A Purposeful Brand. In this episode, she shares her five step process for streamlining your content creation workflow so you can create content with ease. I highly recommend you grab your notebook and pen because these tips are so good! Connect wi...

Hey, Mama! Today's bonus episode is for the mamas parenting a child with autism. You'll be hearing from Samantha Foote and Lauren Ross, the hosts of the Every Brain is Different Podcast. In this episode, Samantha and Lauren share tips and strategies for parenting a child with autism who also deals with extreme anxiety. Connect with Samantha Foote: Every Brain is Different Podcast Website:  ww...

Hey, Mama! If you want to build a business that is sustainable and to create predictability in your business, then you need to know and understand your income producing activities (IPAs) and key performance indicators (KPIs). When you fully understand both, you can consistently hit your business goals. In today's episode, I chat with Sierra Scacco all about IPAs and KPIs as a mompreneur. Sierra br...