Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Substack has become a popular platform for business owners to build and engage with their community, thanks to its many features for sharing written, video, and audio content. While Substack may be popular, is it the best option for podcast hosting when you are leveraging podcasting to grow your online business? That’s the question I’m answering in today’s episode. If you’ve been considering start...

You want to start a podcast to grow your business, but committing to a weekly podcast right now is not realistic with everything on your plate. What if you didn’t need to publish new episodes weekly to have a successful podcast? Can bi-weekly or seasonal podcasts grow your email list and convert your listeners into clients? That’s exactly what I’m talking about today. I’m sharing how often you sho...

You may have heard that podcasting is oversaturated and that podcast mics should be banned. But that couldn’t be further from the truth, especially when you are a business owner wanting to start a podcast. When you’re podcasting for your business, how you approach podcasting looks vastly different from those looking to create a podcast for pure entertainment. Listen to today’s episode to hear why...

There are many podcast launch courses out there, but most set business owners up to fail. A lot of these podcast launch courses focus on the how of podcasting, and that’s where the support ends. When you are starting a podcast as a marketing and sales asset, you need more than the how of podcasting. You need a strategy that will help you connect with podcast listeners who are a good fit for your o...

Getting clients from podcasts isn’t just for B2B business owners like business coaches and service providers. It can be effective for parenting coaches, health coaches, therapists, and others in the B2C space. Today, I’m breaking down how you can get coaching clients from a podcast as a B2C business owner and why a podcast is an effective marketing and sales platform regardless of whether you serv...

One question that often comes up for business owners starting a podcast is, “Do I need guests for my podcast?” You may have heard that having guests on your podcast is an effective way to grow your podcast audience, but that couldn’t be further from the truth when you are podcasting for your business. Listen to today’s episode to hear why having guests on your podcast does more harm than good when...

Starting a podcast as a hobby and starting one for your business requires two different approaches. As a business owner, your goals and focus are different, which is why you can’t follow what influencer and hobby podcasters are doing. In this episode, I’m breaking down what a podcast launch strategy for business owners requires so that you set your podcast up to support your business growth from d...

Are you doing everything you need to legally protect your podcast? While a podcast guest release form is a good start at protecting your podcast, it is not the only thing you need to consider when it comes to the legalities of podcasting. In today’s episode, I sit down to chat with lawyer Keshia Joachim about the legal side of podcasting. Keshia shares great insights into everything a podcast host...

AHHH, we've officially hit 300 episodes! Thank you so much for being a major part of this podcast. I appreciate you tuning in each week, sharing this podcast, and reaching out to share how it has impacted your business. To celebrate this milestone, I did an Ask Me Anything Podcast Edition, answering questions submitted from my Threads and email community. The questions were so good, and I had such...

If you’ve been on the fence about starting a podcast for your business, today’s episode is for you. I’m breaking down why you should start a podcast for your business, who should start one, and the lessons I learned from recording and publishing 299 podcast episodes. In this episode, I'm giving you all the tea on: Why you should start a podcast for your business Who should start a podcast 3 lesson...

You’ve hit publish on over 100 episodes, and within that time, you’ve most likely made some pivots in your podcast and business. Your messaging has changed, you have a new ideal listener, or your offers have changed. Now, you may be wondering what to do with your outdated episodes. If your older podcast episodes point to offers that no longer exist or speak to listeners who are no longer your targ...

Summer is right around the corner, which means vacations, spending as much time poolside, or lying out on the beach. And if you’re a mom, it means that your regular routine is about to go out the window with the kids home full time. Regardless of your situation or plans, summer can mess up your podcast routine, so you may be considering taking a break…or maybe you’re hesitant to take one because y...

When you are podcasting for your business, how you approach podcasting looks different from influencer and hobby podcasters. Your focus and goals are vastly different, which means you can’t use the same strategies as someone seeking podcast sponsorships and brand deals. This is exactly why I created the Evergreen Marketing Accelerator. The core focus is on podcast strategy for business owners. In...

When you’re a business owner with a podcast, creating additional content to promote your latest episodes isn't always realistic. Thankfully, there are low lift ways to get new listeners to your podcast. Today, I sit down to chat with the queen of Pinterest for podcasters, Andi Smiley. Andi and I chat about how to promote your podcast on Pinterest, and share our experience with leveraging the platf...

There’s a lot that goes into podcasting for your business. You have to figure out what equipment to use, what type of content to create, SEO, and so much more. Since podcasting is a major time commitment, you don’t want to avoid these major podcast mistakes to set yourself up for podcast success. Listen to learn the top three podcast mistakes I see as a podcast strategist who has supported over 50...

Today’s episode is a special one because it’s part 2 of a series I dropped with my best friend, Kay Hillman of Moms Do Business Different. If you haven’t already, make sure to go listen to part 1 , where we answer listener questions about podcast strategy, podcasting for your business, and setting up your podcast in a way you can realistically commit to and honors your capacity. In this episode, w...

With the podcast industry constantly growing, it’s shocking to know that 90% of podcasts fail in the first year. Why is that? How do some podcasts make it to 100 plus episodes while others stop after episode 3? In today’s episode, I’m breaking down five reasons why podcasts fail in the first year and how to make sure your podcast isn’t part of that statistic. This episode is for you if you want to...

Each time I get on a sales call with someone who found me through my podcast, the conversation always goes the same way. They tell me they knew just from listening to my podcast that they want to work with me. Sometimes they even quote specific things I’ve said in episodes. What I love most is that they are already confident in their decision to hire me to support them. That’s the power of podcast...

You’re consistently publishing new content. Your content is packed with value, and you often hear from listeners how much they love your episodes, but you still feel like something is missing. You’re still wondering whether your podcast is truly successful or whether there’s more you can achieve with it. If you ever asked yourself, “How do I know if my podcast is successful?” Then today’s episode...

One thing that often holds business owners back from starting a podcast is the fear of running out of podcast topics. This fear is very valid, especially given that 90% of podcasts don’t make it past 3 episodes. So how do business owners who have published 200+ episodes hit that milestone? The answer is having a podcast content strategy. In today’s episode, I’m taking you behind the scenes of my p...

As women, we have many roles — wife, mother, friend, business owner, and so much more. It’s easy to fall into the habit of putting our own needs on the back burner to ensure everyone else we love is cared for. But the reality is that we can’t pour for an empty cup, and putting everyone else’s needs before our own leads to burnout. Today, I chat with Apolonia Cross all about this and the importance...

Today’s episode is a case study episode, and I’m taking you behind the scenes of my Evergreen Marketing Accelerator client, Sarah Lovell’s, podcast marketing strategy. This strategy has resulted in her generating over 20 leads for her 1:1 coaching, building a waitlist for her 1:1 coaching, and increasing her downloads by 860% in just one year. You’ll hear from her on why she joined the Evergreen M...

There’s so much information on the internet about how to start a podcast, but a lot of the advice out there doesn’t apply to business owners starting a podcast. In this episode, I’m walking you through how to start an audio only podcast for your business in 2026. These are the exact steps I take with my done for you podcast launch clients and what I teach my Evergreen Marketing Accelerator clients...

As a business owner, you have to create top of funnel content if you want to generate leads. There’s been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I’m...

Have you ever thought about running paid ads for lead generation? I know running ads has a bad rep in the online space amongst the organic reach girlies, but when you are a business owner who wants to throw gasoline on what’s already working in your business, paid ads are a great option. They are a low lift way to reach more of your ideal clients and make more sales. If you are someone who has bee...