Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Hey, Mama! You've been told the importance of starting and growing an email list as a mom in business, but how do you get started when you're starting from ground zero? It can be frustrating figuring out the best way to start growing your email list, especially when most collaboration opportunities expect you to already have an email list to promote to. But don’t worry, I’ve got you. Listen to tod...

Ever worried that you'll run out of topics to discuss on your podcast? Trust me, I get it. This fear comes up for many podcasting mamas, especially as they hit triple digits in their podcasting journey. Here's the thing: you literally have podcast content ideas all around you! If you're not sure where to start, don't worry, I got you. Listen to today's episode to learn three podcast content planni...

Hey, Mama! Have you ever found yourself contemplating giving a discount on your services? Maybe it's been a month or two since you signed a new client for your signature offer. I used to believe that offering discounts and doing flash sales on my signature offers when sales slowed was the best option. In this episode, I’m breaking down why discounting your signature offers can actually hurt your b...

Hey, Mama! If you ever planned a summit or conference, one of the first things you probably did was write down your dream speaker list. Once you complete that list, the hard part comes: pitching your list of potential speakers to collaborate with you. If you've ever hesitated to pitch a collaboration to someone well-known in the online space, today's episode is for you. I'm sharing my best tips on...

Have you ever been scrolling on socials and came across a post that made you feel like you're doing business all wrong? Or had someone drop a condescending comment that made you second-guess everything? That Mama is Mean Girl Energy—and we’re talking all about it today. Specifically, I'm sharing 5 tips to help you strengthen your mindset in business and navigate mean girl energy in the online spac...

There are lots of rules in the online space. One rule that often comes up is that to build a profitable business, you must have an offer suite with a low, mid, and high ticket offer. Well, just like a dance to the beat of my own horn, I've recently decided to cut my offer suite down to one signature offer, The Social Media Detox Club. Listen to get all the tea on how and why I made this decision a...

Let's be real: Being a mom and entrepreneur is an extreme sport. But it can be one of the most rewarding experiences when you learn to play by your own rules. There are five rules that I live by as a mom and business owner that have kept me grounded and kept me going on this mompreneur journey. Listen to hear what my five rules are as a mama of two running a business. In this episode, you will lea...

Hey, Mama! If you have ever wondered or Googled, "How do I know if my podcast is doing well," then today's episode is for you. As a mom in business with a podcast, your definition of success completely differs from that of a hobby podcaster or influencer podcaster. Listen to today's episode to learn what three measurements of success you should be focused on when podcasting for your business. In t...

Your ideal clients for your low ticket offers vary from your ideal clients for your high ticket offers. If you leverage collaborations for lead generation, you may be wondering what types of collaborations you should be participating in when you have multiple ideal clients. That's what we're talking about in today's episode. Your approach for lead generation for your low ticket and high ticket off...

Have you ever been told that consistency in business matters for business growth? If you have, then you most likely wondered what it means or looks like to be consistent in your business. While showing up consistently for your community does matter, it can be hard to keep showing up if you feel like no one is listening or cares. It's frustrating to put forth so much time and energy into marketing...

Hey, Mama! Does the word bookkeeping stress you out or cause you to feel overwhelmed? Managing business finances can be a lot as a mom in business. But the truth is that it doesn't have to be. You can manage your business finances with confidence. In today's episode, I chat with Megan Hopper, who shares some great bookkeeping tips for entrepreneurs. In this episode, you will learn: Why bookkeeping...

Hey, Mama! If writing your welcome sequence leaves you feeling overwhelmed or it's something you keep putting off, then today's episode is for you. I'm sharing how to write a welcome email sequence in 1 hour or less using 4 different strategies. This is perfect for the busy mama who wants to start prioritizing email marketing in her business. In this episode, you will learn: Why your welcome seque...

You recorded your podcast episode for the week, but now it's time for the actual production part, which you dread doing. Between editing, scheduling, and writing show notes, you feel like you spend way too much time producing your weekly episodes. What if producing your podcast didn't have to take hours each week? What if you could produce your weekly episodes, dedicating no more than an hour each...

Hey, Mama! Are you in need of life systems? As a mom and business owner, you have a lot on your plate. Often, it can feel like you're running a million miles a minute. The thing is that it doesn't have to feel that way. In this episode, I chat with life systems strategist Michelle Martinez about how to reduce stress as a mom. Michelle shares her story about navigating stress, how she overcame this...

There's been a huge shift in the online space, and what people are craving now more than ever is authenticity. Authenticity in business is a critical part of building a sustainable business. If you aren't sure what authenticity can look like for you or want some practical ways for showing up authentically, today's episode is for you. In this episode, you will learn: Why authenticity in business ma...

One of the most important aspects of podcasting is choosing a good podcast name. Your podcast name can impact your podcast growth and the type of listeners you attract. There are 3 important things you need to consider when naming your podcast. Listen to today's episode to learn what you need to consider when choosing a good podcast name as a mom in business. In this episode, you will learn: Why c...

Hey, Mama! If you're tired of the drama that's social media and you're serious about stepping up your SEO game, today's episode is for you. I chat with Taylor Svetlichny all about SEO for female entrepreneurs. Taylor shares insights into her journey of stepping back from social media and leaning into website SEO. She also gives such great tips for getting started with SEO and so much more! In this...

Have you ever worried your audience would get tired of hearing about the collaborations you're participating in? Maybe you think they will get bored hearing your signature topics and seeing your exact offers for bundles. What you're worried about is audience fatigue in collaborations. That's what we're talking about today. Specifically, I will be breaking down why your audience won't get tired of...

More and more business owners are looking for ways to make their business social media optional. The demands of social media as a business owner are high and can be draining, but is it possible to build a successful business without relying on social media? Listen to today's episode to learn how to generate leads without social media and six ways to build a social media optional business. In this...

Hey, Mama! As a mom in business, one thing I know you want to know is how to write great sales copy. Writing sales pages and launch emails can feel like pulling teeth at times, but it's necessary as a business owner. Whether you're gearing up for a launch or planning a launch later in the year, today's episode is for you. I chatted with Jillian Anderson about all things sales copy and choosing the...

One topic not discussed often enough is being a mom and business owner while dealing with overstimulation. Overstimulation is one of those things that we can't necessarily avoid and it impacts how we show up in our businesses. Overstimulation can block creativity and focus, which we need as mamas running businesses. Listen to today's episode to learn how I've learned to navigate overstimulation as...

It's no secret that podcasting is a time commitment. Between planning your content, recording, editing, and marketing your podcast, there's a lot on your plate. There are some things you can do to simplify and streamline your podcast production, especially when it comes to growing and marketing your podcast. In today's episode, I'm breaking down how to repurpose podcast content and market your pod...

You created this amazing lead magnet and have set up your welcome sequence. Your email list is growing, and you're excited, but now you're wondering what to send your email list once they're done going through your welcome sequence. If this question has crossed your mind, or you just want ideas so you can consistently send weekly emails to your list, today's episode is for you. I'm sharing my exac...

One thing that many podcasters obsess over is their podcast downloads. They want to know how many downloads does a podcast need to make money. Many believe that more downloads mean more sales, which makes sense. But the reality is that when you are a business owner with a podcast, you don't need 1000s of downloads before monetizing your podcast. You can sign clients from your podcast even with a s...

One of the struggles of running a business with little ones at home is actually finding time to work. The nap time hustle isn't always effective, so you may find yourself either getting up super early in the morning or pulling all nighters to work in your business. The thing is, there is a better way: encouraging independent play. In today's episode, I chat with play and parenting coach Jill Lerma...