Innovate Marketing Group
EventUp
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
Author
Innovate Marketing Group
Category
Podcast website
Latest episode
Jun 17, 2026
Where to listen?
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Episodes
42. DEI is NOT Just Another Trend with Carolina Veira 07.09.2022 44:06
Carolina Veira, Director of Strategic Partnerships – DEI with CareMax Inc, joins Amanda Ma to discuss all things Diversity, Equity, & Inclusion as well as HR best practices you should be implementing! Listen now on EventUp!
41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss! 31.08.2022 42:24
Dan Gingiss, customer service expert and author of The Experience Maker, joins Amanda Ma to discuss all things customer experience and why you should be focusing on creating experiences for your customers. Listen now on EventUp!
40. How to Build a Company Culture Where Employees Thrive with Robert Richman 23.08.2022 26:04
Robert Richman, previously the Culture Strategist at Zappos, author of The Culture Blueprint , speaker, and leader in the world of company culture, joins Amanda Ma to discuss all things company culture and how it is the key to your company's success.
39. Pack Your Summer Full of Flavor with Jennifer Reynolds of Sauce Goddess LLC. 10.08.2022 32:01
Jennifer Reynolds, Founder of Sauce Goddess LLC, joins Amanda Ma to discuss fun gourmet kits for the summer season and advice we would give our younger selves.
38. This is How the NFL does events with Carly Slivinski! 27.07.2022 35:56
Carly Slivinski, Event Operations and Logistics at National Football League, joins Amanda Ma to discuss all things events and what's next for the NFL! Listen now on EventUp!
37. The Key to Tracking Performance and KPI with Connie Luc 13.07.2022 43:40
Connie Luc, VP of Events Marketing with City National Bank, joins Amanda Ma to discuss all things events and how you can track your event performance and KPI! Listen now on EventUp!
36. Sustainability Tips and Tricks with Amanda Ma and Sara Rosas 01.07.2022 18:50
Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the importance of sustainability, our impact on the environment, and sustainable tips and tricks for your next event Listen now on EventUp!
35. The Power of the Creator with Trish Lindo of LinkedIn 15.06.2022 27:56
Trish Lindo, Senior Creator Manager, with LinkedIn, joins Amanda Ma to discuss the LinkedIn Creator Program, how to become a creator and advice on how to be fearless! Listen now on EventUp!
34. Become a Fundraising Master! 01.06.2022 41:03
Kerilyn Sato, Corporate Event Manager, with Innovate Marketing Group, joins Amanda Ma to discuss all things fundraising and how to make sure your fundraising efforts are working to your advantage! Listen now on EventUp! Sign Up for our digital course, Reimagining Fundraising Events for Nonprofits. In this course you will learn how to become a fundraising master! Together, we will change the w...
33. What is Communications and How You Can Use it to Your Advantage with Anu Rao 19.05.2022 33:59
Anu Rao, Vice President of Communications, with Moët Hennessy North America, joins Amanda Ma to discuss the world of communications and steps you can take to make sure your communication efforts are working to your advantage! Listen now on EventUp!
32. Storytelling for Impact and the Art of PR with Susan Lindner 28.04.2022 31:50
Susan Lindner, CEO & Founder of Emerging Media PR, joins Amanda Ma to discuss the world of public relations and how you could use PR strategies and storytelling to your advantage! Listen now on EventUp!
31. Becoming a DEI Ally with Edward Simon 13.04.2022 30:06
Edward Simon, COO/Founder of Diversity Advisors, joins Amanda Ma to discuss why DEI is important and strategies you can implement to be more DEI friendly. Listen now on EventUp!
30. Keep Your Hand Up: Advice for Young Women Professionals with Amanda Ma 30.03.2022 34:28
Bird Cooley, Marketing Intern at Innovate Marketing Group, joins Amanda Ma to discuss starting your career as a young professional and advice for young women looking to get started in the event & business industries. Listen now on EventUp!
29. Bringing the Biggest Sporting Event to Los Angeles with Allison Citelli 24.03.2022 27:36
Allison Citelli, Vice President, Events & Business Development of the Los Angeles Sports & Entertainment Commission (LASEC), joins Amanda Ma to discuss all things events, bringing the nation's biggest sporting events to Los Angeles, and new skills we have gathered from the past two years. Listen now on EventUp!
28. Never Plan a Boring Hybrid Event Again with Amanda Ma and Sara Rosas 16.03.2022 16:45
Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the current trends within Hybrid Events! Tune in now on EventUp!
27. Crisis Creates Opportunity with Shelly Pisors 09.03.2022 36:52
Shelly Pisors, Senior Vice President, Director of Events & Contributions with Comerica Bank, joins Amanda Ma to discuss all things events, how crisis creates opportunity, and new skills we have gathered from the past two years. Listen now on EventUp!
26. Paving The Way For Diversity with Kevin Iwamoto 24.02.2022 38:42
Kevin Iwamoto, Chief Customer Officer at Bizly Inc., joins Amanda Ma to discuss all things events, paving the way for diversity, and building your personal brand. Listen now on EventUp!
25. This is How Walmart Does Events with Mark Henneberger 09.02.2022 25:19
Mark Henneberger, VP of Creative Services at Walmart, joins Amanda Ma to discuss all things events, Walmart's biggest events and getting back to live events safely. Listen now on EventUp!
24. State of Industry Report with Amanda Ma and Sara Rosas 24.01.2022 33:58
Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the State of the Industry, including Covid-19 safety, hybrid events, and what's to come in all things events for 2022! Tune in now on EventUp!
23. What's Next in the World of Events for 2022 with Tomiko Iwata 22.12.2021 50:09
Tomiko Iwata, EVP of Creative Services at FOX Entertainment, joins Amanda Ma to discuss all things events and getting ready for the new year! Listen now on EventUp!
22. Top Tips For Creating a Killer Brand with Kalika Yap 09.12.2021 23:32
Kalika Yap, entrepreneur, inventor, author, and podcaster, joins Amanda Ma to discuss digital marketing trends and how to create a killer brand! Listen now on EventUp!
21. How to Attract Customers and Keep Them Forever with Joey Coleman 18.11.2021 51:55
Joey Coleman, author of the Wall Street Journal bestseller, Never Lose a Customer Again, joins Amanda Ma to discuss how to attract customers and keep them forever! Listen now on EventUp!
20. Empowering Yourself and The People Around You with Courtney Stanley 26.10.2021 36:07
Courtney Stanley, Keynote Speaker, Event Emcee, and Career Coach, joins Amanda Ma to discuss how to create your own brand, how you can share your voice with the world, and much more! Listen now on EventUp!
19. The Inside Scoop on the Latest in Event Industry Trends with Tyler Davidson of Meetings Today 05.10.2021 35:19
Tyler Davidson, Vice President & Chief Content Director at Meetings Today, joins Amanda Ma to discuss the latest in event industry trends, the importance of event industry publications, and much more! Listen now on EventUp!
18. Everything you need to know about Audio & Visual with Nicco Renna of Rock-Solid AV 29.09.2021 33:12
Nicco Renna, the Founder and Executive Producer of Rock-Solid AV., joins Amanda Ma to discuss all things audio and visual, the latest technology trends, and much more! Listen now on EventUp!
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