Innovate Marketing Group

EventUp

Business EN ↓ 117 episodes

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

Author

Innovate Marketing Group

Episodes

17. What the Future Holds For Virtual Platforms with Xiaoyin Qu with Run The World 17.09.2021 23:03

Xiaoyin Qu, the founder of Run the World, joins Amanda Ma to discuss event industry trends, virtual event platforms in a post-pandemic world, and much more!!. Listen now on EventUp!

16. The Importance of DEI with Farzana Nayani 08.09.2021 27:35

Farzana Nayani, a recognized Diversity, Equity, and Inclusion specialist, coach, and international keynote speaker joins Amanda Ma to discuss the importance of DEI, workplace inclusion, and much more!. Listen now on EventUp!

15. Mastering Multicultural Marketing with Dana C. Arnett of Wicked Bionic 30.08.2021 24:57

Dana C. Arnett, CEO and COO of Wicked Bionic, joins Amanda Ma to discuss the importance of multicultural marketing, diving further into current trends and DEI initiatives. Listen now on EventUp!

14. How to find Superstar Employees with Andrea Hoffer with AHA! Recruiting Experts 24.08.2021 37:39

Andrea Hoffer, CEO of AHA! Recruiting Experts joins Amanda Ma to discuss the perfect formula to find your next superstar employee. She also discusses how to engage your employees and the solution to eliminating high turnover. Listen now on EventUp!

13. The Art of Promotional Branding with Robin Richter 17.08.2021 34:34

Robin Richter, with Wearable Imaging and author of "The Golf Course Millionaire", joins Amanda Ma to discuss picking the right promotional item for your event, cultivating business partnerships through golf, and much more! Listen now on EventUp!

12. Saving California Events with Alicia Falango of the California Events Coalition 09.08.2021 20:50

Alicia Falango with the California Events Coalition joins Amanda Ma to discuss saving California events, COVID-19's impact on the event industry, and more! Listen now on EventUp!

11. How to Style From The Waist Up with Christine Vartanian 02.08.2021 27:36

Christine Vartanian with jade. for all seasons COLLECTIVE inc. joins Amanda Ma to discuss current styling trends, how to look your best from the waist up for virtual meetings, and more! Listen now on EventUp!

10. Venue Contract Best Practices with Taylor Fry of the Pasadena Convention & Visitors Bureau 23.07.2021 40:20

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and Taylor Fry, from the Pasadena Convention & Visitors Bureau, discuss the state of the industry, venue contract best practices post-pandemic, and the return of live events!. Listen now on EventUp!

9. Virtual Platforms Reimagined with John D’Adamo of VenuIQ 02.07.2021 27:41

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and John D’Adamo, from VenuIQ, discuss t he state of the industry, current virtual platform trends, and everything in between!  From virtual events hybrid events to platform interconnectivity, we got you covered. Listen now on EventUp!

8. Will virtual events still have value in a post-pandemic world? & How to begin with the end in mind: why your event planning should start with the strategy. 24.06.2021 17:11

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and Jacqueline Ho discuss if virtual events still have value in a post-pandemic world and why your event planning should start with the strategy.  From virtual events, going back to live, to overall event strategy, we got you covered. Listen Now on EventUp!

7. How to organize inclusive hybrid events! 15.06.2021 9:48

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses going hybrid! Sharing tips and tricks on the process of planning inclusive hybrid events! From networking to accessibility, we got you covered Listen Now on EventUp!

6. Hybrid Trends and Creative Ideas to get you started! 08.06.2021 11:45

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses going hybrid! Sharing tips and tricks on the latest hybrid event trends and creative ways to get you started! Listen Now on EventUp!

5. Get People to Show Up To Your Virtual Event! 08.06.2021 8:58

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can get your audience engaged and keep their attention! Amanda shares tips on virtual networking, gamification, platforms, and more! Listen Now on EventUp!

4. Top 3 ways to Cultivate Company Culture 03.06.2021 8:56

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can get your team engaged and reap the benefits. Statistics show highly engaged teams perform at higher levels and show results quicker than unengaged teams. Amanda shares tips on you can bond with your team and fun activities to make them excited to come to work! Listen Now on EventUp!

3. Above the Keyboard - Best Practices 03.06.2021 9:38

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can make a lasting impression above the keyboard. With virtual experiences still reigning supreme in the world of events, the expectations are high, and boring virtual events are so 2020. Amanda shares best practices on how to make your virtual event memorable. Listen Now on EventUp!

2. Going Back to Live Events! 28.05.2021 11:38

Today Amanda Ma and Amanda Westervelt of Innovate Marketing Group discuss going back to live events! With the state of California opening on June 15th, we give you all the details and what to expect!

1. Above the Keyboard - Elevate Your Virtual Experiences 24.05.2021 17:08

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can make a lasting impression above the keyboard. With virtual experiences still reigning supreme in the world of events, the expectations are high, and boring virtual events are so 2020. Amanda shares tips on virtual attendee engagement, incorporating dynamic speakers, cultivating interactive networking o...