EventUp

Join host Amanda Ma, CEO of Innovate Marketing Group, for an inspiring chat with Mai Lim, Director at LVCVA. With over two decades of experience, Mai shares insights from her leadership journey at MPI and her role as a Smart Woman in Meetings-Industry Leader. Discover Mai's passion for mentorship and her invaluable contributions to the world of events. Tune in for insights from a true hospital...

Embark on a journey of influence and passion with Denise Vitola, VP of Brand Integration at Bayer, and Amanda Ma, CEO of Innovate Marketing Group. Uncover the secrets of influencer marketing and cultivate your own passion. Tune in now on EventUp! Denise Vitola is a highly accomplished leader in the marketing and communications world, with 20+ years of experience and expertise in branding, influenc...

Join Amanda Ma, Founder & CEO, and Sara Rosas, Business Development Manager of Innovate Marketing Group, for an exclusive dive into the highly anticipated "State of the Events Industry 2024." Explore the trends, innovations, and strategic insights shaping 2024's events landscape. Whether you're a seasoned professional or an enthusiast, this podcast is your gateway to understa...

Annette Gregg - CEO of SITE - Society for Incentive Travel Excellence, joins Amanda Ma, CEO of Innovate Marketing Group to explore her extensive expertise, latest trends, and unraveling secrets of incentive travel. Get ready for insights, stories, and a unique perspective on the power of incentive travel. Listen now on EventUp! Annette Gregg has a wealth of experience in event planning, management...

Megan Henshall, Global Events Strategic Lead at Google , joins Amanda Ma, CEO of Innovate Marketing Group to discuss how Google does events! Listen now on EventUp!  Megan (she/her) joined Google in April 2019, and serves as the Global Events Solutions, Strategic Lead. She partners across Google to understand how events drive business, build communities and promote cultural continuity, informing st...

Chef Katie Chin joins Amanda Ma, CEO of Innovate Marketing Group to discuss upcoming catering trends! Listen now on EventUp!  Celebrity Chef Katie Chin is an Award-winning cookbook author, caterer, blogger and Culinary Ambassador to the National Pediatric Cancer Foundation. After growing up working in the kitchens of her late mother Leeann Chin’s award-winning Minneapolis-area restaurants, Katie p...

Jaya Prasad, previously Head of Global Workplace Experience, Engagement, and Communications with Poshmark, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the impact of company culture and how to set up your team for success. Listen now on EventUp!  Jaya Prasad has over twenty years of experience in corporate workplace strategy, employee experience, large-scale change management, exper...

Elise Schoening, Senior Editor with Northstar Meetings Group, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the evolution of the events industry and social responsibility in the events space! Listen now on EventUp!  Elise Schoening is a Senior Editor for Northstar Meetings Group and the Editor of Meeting News, a daily newsletter on breaking news and top trends impacting the events in...

Melissa Cintron, Experiential Events Director with MM2 Media Inc, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the power of experiential marketing and how companies can use it to their advantage! Listen now on EventUp! Melissa Cintrón-Muñoz boasts an impressive 18-year journey as an Experiential Events Marketing Manager and Producer. Her remarkable expertise shines through her recen...

Sara Rosas, Business Development Manager with Innovate Marketing Group, joins Amanda Ma, CEO of Innovate Marketing Group to all things holiday events and how to make your next holiday event one to remember! Listen now on EventUp!

Jerry Shen, Vice President of Marketing of Dave's Hot Chicken, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss how to unleash your marketing magic. Listen Now on EventUp!   With almost 20 years in restaurant marketing experience, I got my start originally on the creative side as a graphic designer. I slowly transitioned to digital and social marketing roles as those ma...

Lucy Cheng, Senior Brand Manager, Hendrick's Gin at William Grant & Sons, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss everything from branding, creative development, to experiential marketing. Listen Now on EventUp!   Lucy Cheng is a marketing leader and general manager who leads brands end-to-end, from Strategy to Creative Development & Comms to PR & E...

Micaela Christophe, Vice President of Bessemer Trust, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss what makes an event go from good to great! Listen Now on EventUp!  Micaela Christophe is a Vice President for Corporate Event Management at Bessemer Trust. In this role, she is responsible for the planning, execution, and management for 75-100 events annually across the U....

Erin Edwards, Director of Marketing & Communication at Los Angeles Dodgers Foundation, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss community events and uniting Los Angeles. Listen Now on EventUp!   Erin Edwards is an accomplished marketing and communications professional, currently serving as the Director of Marketing & Communications for the Los Angeles Dodgers Foundation...

Erika Speed, Manager of Live Programming at Forbes, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss events trends and how Forbes creates their events. Listen Now on EventUp! Erika Speed is the Manager of Live Programming at Forbes, where she leverages her 15+ years of experience and skills in curating programming across a wide range of business verticals. In her role, Erika works with...

Megan Pulver,  Head of Production of Global Live Events & Experiences & Exec. Producer at RiotGames, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss events and immersive experiences in the gaming industry. Listen Now on EventUp! Megan Pulver is a cross-functional Lead Producer who manages end-to-end audience experiences, marketing campaigns, and teams by providing overall stra...

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behavi...

Robin Bunevich, Marketing Manager for Zoom Events and Webinars at Zoom, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss   how to find a virtual platform that is right for you and what's new in the world of Zoom. Listen Now on EventUp! Robin oversees marketing and product strategy for Zoom’s Event Solutions – Zoom Events, Zoom Webinars and Zoom Sessions. Prior to Zoom, she ran the...

Venita McLemore, Senior Manager of Public Relations Events at Amazon Web Services, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss   howAmazon Web Services does events, trends we are seeing, and finding your passion. Listen Now on EventUp! Venita McLemore is an Event Producer and Entrepreneur who has leveraged her career beginnings in dance to create singular, immersive performance an...

Virginie De Visscher, Senior Director of Business Development with Destination Canada, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss everything you need to know about planning a destination event and current meeting trends! Listen Now on EventUp! Virginie De Visscher has a tenacious determination to reimagine how the country attracts business events to its destinations. An inno...

Jitter Garcia, Vice President of Event Marketing & Brand Experiences, joins Amanda Ma, CEO of Innovate Marketing Group to discuss everything you need to know about diversity within events and what goes into producing engaging experiences for the new year! Listen Now on EventUp! Jitter is the Vice President of Event Marketing and Brand Experiences at TelevisaUnivision, overseeing the team...

Join Amanda Ma, CEO of Innovate Marketing Group, and Sara Rosas, Business Development Manager of Innovate Marketing Group, as they discuss what's trending in the events industry for 2023! From wellness, event tech, human connection, and much more, we got you covered!  Download our 2023 State of the Industry report HERE !

Ashley Cline, co-founder of Ice Cream Social, joins Amanda Ma to discuss everything you need to know to market your event like a pro! Listen Now on EventUp!

Jonathan Kazarian, Founder & CEO of Accelevents, joins Amanda Ma to discuss all things event management and why event data is so important. Listen Now on EventUp!

Amelia Ceja, President & CEO of Ceja Vineyards joins Amanda Ma to discuss all things wine and the importance of Hispanic Heritage Month! Listen now on EventUp!