EventUp

Deidra Green, VP, Field Performance and Inclusion at European Wax Center, joins Sara Rosas, Revenue Director at Innovate Marketing Group to discover how intentionality, curiosity, and inclusivity can transform workplace culture, create meaningful relationships, and celebrate the diverse identities we all carry. Listen now! About the guest: Deidra Green is a licensed esthetician, MBA, aPHR, author,...

Join Amanda Ma, Founder & CEO, and Sara Rosas, Revenue Director of Innovate Marketing Group, to discover what’s driving experiential marketing this year: from AI personalization to the return of in-person events and the rise of authentic brand experiences. Tune in now on EventUp! Download our 2025 State of the Industry Report HERE !

Shadi Nayyer, former Head of Creator Programs and Community at TikTok, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the evolution of creators and the future of creator marketing in 2025. Dont miss out! About the guest: Shadi Nayyer is a tenured leader in the creator space with extensive experience collaborating with and developing creators globally. As the former Head...

Amy Hills, former Vice President Product Marketing at Mastercard, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how marketers can balance bold creativity with strategic goals. Tune in now! About the guest: Amy Hills is a Marketing Executive with demonstrated success in leading and developing marketing strategies, branding and positioning for products and services for...

Lisa Lee, former Director of Smirnoff Pre-Mix and Lone River at Diageo, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover strategies for brand reinvention, cultural relevance, and inclusive marketing. Listen now! About the guest: Lisa is a Results-driven Marketing executive with over 20 years of experience in building and scaling brands. Expertise in brand strategy, innov...

Wendy Robino, SVP of Marketing Events & Regional Publicity at Warner Bros. Joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the art of big events. Don't miss out!  About the guest: Wendy Kupsis-Robino's expertise spans across several corners of the industry. Currently serving as the senior vice president of marketing events and regional publicity at Warner Bros. Pictur...

Jennifer Jasnoch, Senior Marketing Communications Manager at Sony Electronics,  joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how Sony’s Electronics crafts meaningful connections with their consumers. Listen now on EventUp! About the guest: Jennifer Jasnoch is the Senior Marketing Communications Manager at Sony Electronics. With 15 years of B2C and B2B Marketing Exper...

Alex Wang, Director of Brand Marketing at L'Oréal Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how L'Oréal is disrupting beauty marketing. Tune in now on EventUp! About the guest: Alex Wang is a passionate advocate for inclusive marketing, currently shaping the beauty landscape as Director of Brand Marketing at L'Oréal Group, where he has overseen go-to-market,...

Chris Schmicker, Director of Brand Marketing at Shopify, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how Shopify is using immersive experiences to engage fans in creative and impactful ways. Listen now on EventUp! Chris Schmicker is the Director of Brand Marketing at Shopify, a global commerce platform. He leads various global brand marketing teams, including Shopify&...

Alyson Griffin, Head of Marketing at State Farm, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it takes to execute award-winning campaigns. Tune in now on EventUp! Alyson Griffin is a Fortune 50 marketing executive and thought leader with over 25 years of experience leading Marketing and Global Brand teams at renowned companies, including HP, Intel, and currently...

Rudi Anggono, Senior Creative Director at The LEGO Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss key elements to make any events resonate with both children and adults.  Listen now on EventUp! Rudi has been leading, playing, and experimenting with a multi-disciplinary creative team to inspire the builders of tomorrow. He brings wealth of experience and a unique...

Sara Rosas, Sales and Marketing Manager at Innovate Marketing Group, joins Amanda Ma to go behind the scenes of our DEIB Calendar's creation, exploring the inspiration, strategy, and goals that drove this project and how this calendar serves as a roadmap for diversity, equity, inclusion, and belonging. You can download our DEIB Calendar here . "EventUp" is brought to you by Innovate...

DeLauren Everett, Director, Hospitality & Events at MKTG, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss essential skills for success in experiential marketing. Listen now on EventUp! DeLauren Everett, a lover of creating meaningful experiences, she is a 15-year strategic events professional who has designed and executed hundreds of events particularly in the retail...

Ikram Guerd, VP of Global Marketing – Managing Director US of Aspivix, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss marketing strategies in women's health. Tune in now on EventUp! About the guest : Ikram leads the US corporation and the global marketing strategy to raise awareness around innovative solutions to reduce pain for women in gynecology. With 18+ years o...

Monique Ruff-Bell, Chief Program and Strategy Officer at TED, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss how TED creates unforgettable event experiences and more. Tune in now on EventUp!  Monique Ruff-Bell oversees TED’s flagship global events and conferences, TEDx programs and initiatives, global brand partnership sales, and key marketing verticals for the organiza...

Van Lai-DuMone, Founder of WorksmART Advantage, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the transformative impact of curiosity-driven leadership. Tune in now on EventUp! About the guest: Van is the founder of Worksmart Advantage where she develops teams and leaders uniquely through the use of creativity. Her work has impacted the cultures at companies like Linked...

Lindsey Carnett, CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated (HAI), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning anniversary projects. Tune in now on EventUp! The Anniversary Collective ℠ is a unique consortium of special...

Alia Aljunied, Executive Director of Event Programming at Fortune Media Group joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the art and science of high-profile event programming. Listen now on EventUp! Alia has worked across many industries from consulting, finance, museums, and media. Ahead of joining Fortune, Alia worked at The Wall Street Journal where she led a pr...

Celebrate with us our 3rd anniversary! Join us for a special episode packed with insights and wisdom from our amazing guests. We'll look back at some of the best moments, featuring diverse and trailblazing women from the events, PR, marketing, tech, and entertainment industries. Tune in for a mix of fun, inspiration, and a lot of heart as we honor the incredible journey and the brilliant minds...

Genny Hom-Franzen, Executive Director of Asian American Advertising Federation (3AF), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the Power of Asian American Consumers in advertising. Tune in now on EventUp! Genny Hom-Franzen is the Executive Director of the Asian American Advertising Federation, 3AF, the leading resource in Asian advertising, Asian marketing, and th...

Jennifer Minzey, meeting planner at Kaiser Permanente, joins Amanda Ma, CEO and Founder of Innovate Marketing Group to discuss some of the most unforgettable events and share strategies behind every successful event. Tune in now at EventUp! "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, Cal...

Join Amanda Ma, CEO of Innovate Marketing Group, in a conversation with Cecilia Rideout, Event Manager of Innovate Marketing Group, as they explore the importance of inclusivity and accessibility in event planning. From legal requirements to success stories and practical strategies, discover how to ensure inclusivity in your events. Tune in for insights on collaboration with venues, leveraging tec...

Marley Majcher, CEO and Founder of The Party Goddess joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Hear about VIP experiences and exciting behind-the-scenes stories for a peek as you've never had before. Listen now on EventUp! The Party Goddess! "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agenc...

Nadine Gamie, Creator Marketing and Partnerships Manager at Amazon, joins Amanda Ma, CEO & Founder of Innovate Marketing Group to discover how to stand out in the marketing world by tapping into the creativity and influence of creators. Listen now as we uncover the secrets to implementing influencer marketing to boost your brand and truly connect with your audience. "EventUp" is brou...

Uncover the secrets to elevating global events in the dynamic City of Anaheim as Mariles Krok, VP of Meeting & Partnership Sales at Visit Anaheim, joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Join us for invaluable insights and strategies shaping unforgettable experiences. Listen now on EventUp! Visit Anaheim Follow Mariles on LinkedIn and Instagram "EventUp" is br...