Event Marketing: Redefined

Experiential marketing is one of the most dynamic fields in the world of marketing, but how can you stay ahead of the curve and make sure that you're taking advantage of new opportunities? In this episode of “Event Marketing: Redefined,” Matt Kleinrock explores with Frank Moran some of the amazing opportunities for event marketers to push boundaries and create unique, out-of-the-box experienc...

Brands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers. However, it requires a thorough understanding of the community and brand goals to accomplish this successfully. This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and stra...

Community is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community is advantageous, both on a personal and business level. But how do events contribute to building it? Matt Kleinrock, CEO of Rockway Exhibits + Events, delves deeper into this subject alongside Sam Zelitch, a Community Manager at Squarespace. As a st...

Have you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't just for tradeshows! Crafting an effective and impactful immersive brand experience that leads to revenue can be a challenge. That’s why Matt Kleinrock, CEO of Rockway Exhibits + Events, joins Pablo Gonzalez on the B2B Community Builder Show to discuss...

Are you ready to take your tradeshow presence to the next level? As the events sphere progresses and evolves, it’s easy to fall into the trap of practices that are out of date and unimaginative. Settling for this kind of conformity only leads to mediocrity, so it’s up to you to persistently strive for better outcomes if you want your event to reach its full potential. To help you do that, we’ve pr...

Tradeshows and podcasts share some things in common. Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation. But have you ever thought of putting the two together? Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever...

2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing needs of event marketers and attendees. We’re now seeing limitless possibilities emerge—innovating the way people engage and experience. But this constant shift can be overwhelming for those who are striving to keep up, so wouldn't it be helpful...

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep...

Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through experience, you are able to tell your story and connect with customers on a deeper, emotional level. However, as experiential marketing is increasingly becoming a sought-after strategy in the events sphere, it’s getting trickier to stand out. So how c...

When planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right. Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor....

Let’s face it: events are evolving and taking on the virtual and hybrid route. But as more businesses incorporate these strategies into their marketing mix, you’re probably scratching your head wondering… “Where do I even begin?” That’s why we’ve brought on Mark Kilens to give event marketers some ammunition to think better and differently! Mark has gone far in the marketing industry, having built...

With more competition on the show floor and shorter attention spans, having an optimal marketing strategy can be essential for a successful event. But with all of the new tools and tactics available, it's often tough to decide which ones are most suitable for each stage of your campaign. That’s why you need to hear what an expert like Bobby Harris has to say on crushing your next event market...

Event marketing has been redefined and it's all about creating meaningful, impactful relationships with prospects. While large tradeshows put your message out there on a grander scale, smaller and more intimate events have become more important than ever. These personal experiences give you the chance to really connect and build relationships that will pay off for years to come—some of which...

Tradeshows are here to stay. It will always remain a vital component of the marketing strategy. But as events continue to change and adapt, the bigger question we need to be asking is: how are you taking it a step further and elevating your own brand? In this episode of “Event Marketing: Redefined,” I’ve invited again one of Rockway’s Senior Account Executives, Mollie Stahl, to join me as we take...

Tradeshows are a tried-and-true strategy in the marketing mix. But as the times shift, so does the need to change how we do event marketing overall. Will you stay ahead of the game and evolve? Or will you remain steadfast and stick to the methods that have worked for you in the past? For this episode of "Event Marketing: Redefined", it’s an honor to bring on an award-winning expert to sh...

You have a new product or service to launch, the team is set, and the budget approved. But when it's time to execute, all you hear is crickets. You find yourself stuck - clueless about how to proceed. We are all too familiar with this reality in our industry, which is precisely why we brought Mollie Stahl—Senior Account Executive at Rockway Exhibits + Events—back to discuss a project that ins...

Remember at the beginning of 2022, there was real excitement to jump back into face-to-face events? Well stats show that once exhibitors went back, they got sticker shock from how much it was all costing—from shipping materials to paying for labor. That’s why “Event Marketing Redefined” is excited to bring on Jessica Sibila to help break through those barriers! Not only is she a seasoned marketer...

With all the noise and clutter people are exposed to on a daily basis, the right messaging can get lost or diluted. But lately, an empathetic and compelling movement has taken center stage as brands and companies are now incorporating diversity and inclusivity into their strategies. Adopting this approach may be a gamble, but when the result is a more potent, more meaningful bond between you and y...

Unpopular opinion: Experiential marketing is a term that's loosely thrown around. It makes us wonder-  do people understand everything that goes into this marketing strategy? Is the constant fixation on going viral or doing the bare minimum to make customers happy a disservice to the core of what "experiential" is supposed to be? To get the answer to this question: we've invite...

Storytelling builds a powerful and emotional connection between brands and customers, but HOW is it done right? We answer this question (and more) in this knowledge-packed episode of “Event Marketing Redefined”, by speaking with Aiyana Parks from Condé Nast, a global media company that publishes GQ, Vanity Fair, and Architectural Digest, among other publications. Join Matt Kleinrock, CEO of Rockwa...

Trade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022. That's a bit of the harsh reality. Trade show methods and strategies, or at least the ones most people use, are still living in the past - we can thank COVID for that. It's time to invent a new way of doing tradeshows (because the old way fra...

I've got a story to tell (*in my best "Biggie Small" voice*). It's a tradeshow story about one of our first opportunities to work with a major, up-and-coming brand for their tradeshows. 20x20 booth, big idea, uniquely themed concept, plenty of budget. Sounds great right? Well, there are some lessons in this story that I think all event marketers can learn from when managing the...

A recent study on event marketing shows: "91% of consumers reported they would be more inclined to purchase the brand's product or service after participating in a brand activation or experience... and 40% felt they become more loyal to the brand!" That's why Experiential Marketing has gone from a niche part of the marketing world to an industry projected to grow like crazy in...

There is a huge argument to be made out there that trade show marketing is a waste or misuse of money for most B2B companies. But contrary to popular belief, trade shows ARE still as prevalent as ever- from busy conventions, expanding shows, to cities investing millions into convention centers for the future, companies are turning to trade shows to get face to face with their most desirable custom...

Outdoor events, pop up activations and experiential marketing campaigns are taking off 🚀  in the post covid world. However, unlike before, the outdoor events of the roaring 2020s and the times beyond will have to be more creative, more immersive, and look far different than the ones we used to see In other words, event marketers need to brush up on their skills! To help you navigate this new land...