Event Marketing: Redefined

The events world is a dynamic one, making it an exciting industry to be a part of despite its demanding and fast-paced nature. In-person events are still here to stay as they offer a unique and irreplaceable opportunity to connect and interact, while virtual events have gained tremendous popularity in recent times. The hybrid event space on the other hand challenges event professionals when it com...

Hannah Parsley is a Jill of all trades as the Marketing Communications Manager at ZwitterCo . She came to ExhibitorLIVE looking for ideas about how to be more sustainable within her event marketing strategies, shared great insights into how to go about doing that. We also talked: - Pre-show marketing - Aligning sales and marketing - The importance of a mentor for your career - and much more! This...

In today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need for businesses to adapt and connect with customers in meaningful ways. Amidst this changing landscape, the rise of experiential marketing has emerged as a powerful trend. It offers businesses a remarkable opportunity to go beyond traditional marketing...

Beyanka Soleymanian joined us for a mixer on the night before ExhibitorLIVE started, and it was clear she had learned a thing or two about event marketing throughout her career. She's done everything from music festivals to experiential audio exhibits, and we knew we were lucky to get her to come share some stories about it live from the trade show floor. We got into: - the high risk/high rew...

Are you curious about what it's like to get inside the mind of an expert who lives and breathes events and tradeshows? What if you could take part in a well-rounded conversation about this exciting industry? It's not enough to rely on the same old playbook every year and expect the same results. That's why we're thrilled to bring you this episode, where Matt Kleinrock sits down...

We went to ExhibitorLIVE - the trade show about the trade show industry- set up a our podcast at the Rockway Exhibits + Events booth and interviewed some of the top thought leaders in our industry. We'll be releasing all our conversations in a special series on the show.  This is  Matt Kleinrock, the CEO of Rockway Exhibits and Events, on day 1 talking about what he's looking forward to...

Are you still stuck in the same old tradeshow mentality? Are you reminiscing about the "good old days" before COVID hit and longing for things to go back to the way they were? Well, times HAVE changed. We’ve been catapulted into a sudden shift in the events space, and if you're still holding onto outdated strategies, you'll be left behind. Tradeshows are not what they used to b...

Data plays a critical role in exhibits and events because it provides valuable insights into attendee behavior, preferences, and engagement. By collecting and analyzing data, we can make informed decisions about every aspect of an event, from marketing and promotion to the design of the exhibits and activities. But even though we’re aware of utilizing data for improvement, the process itself can s...

Securing the ideal venue for events can be a daunting task in our world and we understand that booking the perfect location is critical to its success. But when it comes to negotiating with hotels, it can be a challenging and even nightmarish experience. That’s why we’ve invited an award-winning event and marketing manager to help us navigate this complex process. Bethany Coleman is the Director o...

Events come with a unique set of challenges—the badge of honor associated with stress and last-minute changes. Despite the excitement that comes with it, organizing an event can be daunting, especially when things don't go as planned. Nobody wants to be the one who's panicking and running around at the last minute. So how do you make sure your event goes off without a hitch, stands out,...

Experiential marketing is one of the most dynamic fields in the world of marketing, but how can you stay ahead of the curve and make sure that you're taking advantage of new opportunities? In this episode of “Event Marketing: Redefined,” Matt Kleinrock explores with Frank Moran some of the amazing opportunities for event marketers to push boundaries and create unique, out-of-the-box experienc...

Brands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers. However, it requires a thorough understanding of the community and brand goals to accomplish this successfully. This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and stra...

Community is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community is advantageous, both on a personal and business level. But how do events contribute to building it? Matt Kleinrock, CEO of Rockway Exhibits + Events, delves deeper into this subject alongside Sam Zelitch, a Community Manager at Squarespace. As a st...

Have you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't just for tradeshows! Crafting an effective and impactful immersive brand experience that leads to revenue can be a challenge. That’s why Matt Kleinrock, CEO of Rockway Exhibits + Events, joins Pablo Gonzalez on the B2B Community Builder Show to discuss...

Are you ready to take your tradeshow presence to the next level? As the events sphere progresses and evolves, it’s easy to fall into the trap of practices that are out of date and unimaginative. Settling for this kind of conformity only leads to mediocrity, so it’s up to you to persistently strive for better outcomes if you want your event to reach its full potential. To help you do that, we’ve pr...

Tradeshows and podcasts share some things in common. Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation. But have you ever thought of putting the two together? Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever...

2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing needs of event marketers and attendees. We’re now seeing limitless possibilities emerge—innovating the way people engage and experience. But this constant shift can be overwhelming for those who are striving to keep up, so wouldn't it be helpful...

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep...

Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through experience, you are able to tell your story and connect with customers on a deeper, emotional level. However, as experiential marketing is increasingly becoming a sought-after strategy in the events sphere, it’s getting trickier to stand out. So how c...

When planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right. Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor....

Let’s face it: events are evolving and taking on the virtual and hybrid route. But as more businesses incorporate these strategies into their marketing mix, you’re probably scratching your head wondering… “Where do I even begin?” That’s why we’ve brought on Mark Kilens to give event marketers some ammunition to think better and differently! Mark has gone far in the marketing industry, having built...

With more competition on the show floor and shorter attention spans, having an optimal marketing strategy can be essential for a successful event. But with all of the new tools and tactics available, it's often tough to decide which ones are most suitable for each stage of your campaign. That’s why you need to hear what an expert like Bobby Harris has to say on crushing your next event market...

Event marketing has been redefined and it's all about creating meaningful, impactful relationships with prospects. While large tradeshows put your message out there on a grander scale, smaller and more intimate events have become more important than ever. These personal experiences give you the chance to really connect and build relationships that will pay off for years to come—some of which...

Tradeshows are here to stay. It will always remain a vital component of the marketing strategy. But as events continue to change and adapt, the bigger question we need to be asking is: how are you taking it a step further and elevating your own brand? In this episode of “Event Marketing: Redefined,” I’ve invited again one of Rockway’s Senior Account Executives, Mollie Stahl, to join me as we take...

Tradeshows are a tried-and-true strategy in the marketing mix. But as the times shift, so does the need to change how we do event marketing overall. Will you stay ahead of the game and evolve? Or will you remain steadfast and stick to the methods that have worked for you in the past? For this episode of "Event Marketing: Redefined", it’s an honor to bring on an award-winning expert to sh...