Event Marketing: Redefined

A while ago one of our customers, Publix, asked us to help with them outdoor brand activation. They wanted to do something different, meaningful, and impactful. What followed was one of our most ambitious projects and biggest lessons for the team at Rockway. This episode is the first place where we'll chat in detail about it. If you want to learn: - How we built a 5,6k ft brand activation for...

 A majority of people in the industry aren’t actually taking many steps to stand out and create an IMMERSIVE experience. There is a difference between “I went to that thing” and “I just EXPERIENCED a thing”. Too many marketers are rushing the process and not considering their intent and planning out their event strategy.   We often just go through the motions for our events and are focused on gett...

A bad RFP will deter good companies from bidding on your business. A good RFP and an understanding of how to navigate the process will lead you to finding the right tradeshow partner and elevate your tradeshow marketing. On this episode, we breakdown the do's and dont's of creating an RFP for your next tradeshow booth. - How do you find the right partner? - How do you put yourself in a p...

Everyone craves creativity and wants incredible design, but how does creativity really come about for a project? But more importantly, once you get there, how do you make an immersive and memorable experience for your brand or event? Design is subjective, but great design is not. Great design takes process, listening, vision and talent. While creativity and ideas are important, having a solid stra...

Sponsorships AND brand activations have to be customer centric. Why? We need to understand why the customer is there, what they need, what they value, positioning it around these questions. Most companies don’t know if their brand activations actually solved a common customer problem. But not American Express! AMEX reserved and opened up 10,000 reservations for their card holders only, in partners...

Introducing the world premiere of Event Marketing Redefined! Face-face marketing is not taught. Brands create events based on what they want, instead of what their customers want. This forces event marketers, like you, to figure out what running a successful trade show or event is like. We are brand experience creators that share one thing in common: we’re committed to changing the way businesses...

People often think of brand activations as complex, multi-faceted affairs that require a lot of planning and coordination. But the truth is, they can be quite simple! At its core, a brand activation is just marketing to your buyer persona in person, solving their problems, and appealing to their emotions. But of course, none of that is possible without a strong foundation.  As an event marketer, y...

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like.  Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea i...