Event Marketing: Redefined

Join me, Matt Kleinrock, as I delve into the world of event marketing redefined with Nicole Maves, a seasoned Trade Show & Event Specialist, during our exciting coverage of Exhibitor Live.  In this engaging conversation, Nicole shares her experiences and valuable insights on the latest trends, challenges, and strategies in the trade show industry. Discover how she navigates international shows...

On this special episode of “Event Marketing: Redefined,” we’re featuring another podcast that Matt Kleinrock, CEO of Rockway Exhibits + Events, guested on. He recounts with his good friend and mentor, Jerry Macnamara of “Best Places to Lead,” his journey of leading and guiding the company through the COVID pandemic and coming out stronger than ever. Prior to the pandemic, Rockway was an average to...

Join me, Matt Kleinrock, as I sit down with the incredible Jessica Sibila, the Executive Director of The Exhibitor Advocate, in a riveting conversation. Together, we dive deep into the world of trade shows and the pivotal role of amplifying exhibitor voices. We explore the critical need for collaboration among exhibitors, show organizers, and suppliers to drive real change in the industry. Get rea...

B2C events and activations are known for pushing the boundaries of creativity, igniting memorable experiences, and captivating audiences with their out-of-the-box ideas and unique approaches. In today’s fiercely competitive landscape, where brands are vying for attention and striving to make lasting impressions, B2B events have the opportunity to draw inspiration from the B2C playbook. That’s why...

One of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career. Marsha Bivins was one of those vent marketers, and she joined us to share a bunch of really practical takeaways from what she’s learning, and what she’s planning to implement. Connect with show host Matt: On LinkedIn Connect with Marsha: On LinkedIn

Today we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands. In this captivating discussion, we are joined by Nancy Touhill, the Global Head of Event Marketing at LexisNexis Risk Solutions.  Nancy brings a wealth of experience to the table, having worked across multiple domains throughout her career. From her agency roots...

Discover how Popshap, a leading interactive solution provider, is transforming trade show booths and brand experiences with its cutting-edge Digital Interactive Touchscreen Kiosks. In this episode of Event Marketing: Redefined, Matt Kleinrock interviews Eitan Magid, CEO of Popshap, as they discuss the trending use of interactive screens, software customization, ROI tracking, and the importance of...

Executing events the right way can greatly benefit a brand or company and have a significant impact. But with multiple components involved, it can be challenging to create an event from scratch without losing sight of your objectives or missing crucial details. How do you ensure you are setting the event up for success, rather than failure? To guide us through the intricate yet rewarding process,...

Jennifer Ramczyk was like so many of your buyers- a one person team at a trade show looking to get educated on what is happening in the industry, trying to find new ideas, and hopefully make a few connections to add to her network… all while needing to come home with a compelling reason for why she should return to ExhibitorLIVE with her boss. Understanding that mindset will help you as an event m...

To make an experience truly unforgettable, it's not enough to rely solely on the event itself.  The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact. For those curious about the intricacies of messaging strategy, we've...

The beauty of trade shows is the “watering hole effect”- being able to rub shoulders with prospects, clients, experts, and even competitors. This is why when I ran into Jason Weddle, CEO of  Hamilton, I asked him to come onto the podcast to talk about: The evolution of talent in the exhibit industry New trends being done internationally by our best client The changing value proposition of shows an...

What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative.  Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ul...

Kodi Morton came to Exhibitor LIVE to learn from their CTSM program and find community with her people, event marketers. Lucky for us, we found HER! This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the "path to promotion town". We need more of these conversations! For the best trade s...

Are you tired of seeing attendees walk past your tradeshow booth without a second glance? Tradeshows can pose a tough challenge to event marketers: it’s a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression. To stand out from a sea of booths, you need to be intentional about crafting an experiential booth str...

We met Ryan Schefke the moment we registered for our show. More accurately, we met his software, Captello , because they provided the engagement platform for ExhibitorLIVE. As luck would have it, they also happened to be exhibiting right next to Hotel Rockway, so we struck up a conversation, and realized immediately that Ryan needed to come on the show. This is an interesting conversation about: t...

The events world is a dynamic one, making it an exciting industry to be a part of despite its demanding and fast-paced nature. In-person events are still here to stay as they offer a unique and irreplaceable opportunity to connect and interact, while virtual events have gained tremendous popularity in recent times. The hybrid event space on the other hand challenges event professionals when it com...

Hannah Parsley is a Jill of all trades as the Marketing Communications Manager at ZwitterCo . She came to ExhibitorLIVE looking for ideas about how to be more sustainable within her event marketing strategies, shared great insights into how to go about doing that. We also talked: - Pre-show marketing - Aligning sales and marketing - The importance of a mentor for your career - and much more! This...

In today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need for businesses to adapt and connect with customers in meaningful ways. Amidst this changing landscape, the rise of experiential marketing has emerged as a powerful trend. It offers businesses a remarkable opportunity to go beyond traditional marketing...

Beyanka Soleymanian joined us for a mixer on the night before ExhibitorLIVE started, and it was clear she had learned a thing or two about event marketing throughout her career. She's done everything from music festivals to experiential audio exhibits, and we knew we were lucky to get her to come share some stories about it live from the trade show floor. We got into: - the high risk/high rew...

Are you curious about what it's like to get inside the mind of an expert who lives and breathes events and tradeshows? What if you could take part in a well-rounded conversation about this exciting industry? It's not enough to rely on the same old playbook every year and expect the same results. That's why we're thrilled to bring you this episode, where Matt Kleinrock sits down...

We went to ExhibitorLIVE - the trade show about the trade show industry- set up a our podcast at the Rockway Exhibits + Events booth and interviewed some of the top thought leaders in our industry. We'll be releasing all our conversations in a special series on the show.  This is  Matt Kleinrock, the CEO of Rockway Exhibits and Events, on day 1 talking about what he's looking forward to...

Are you still stuck in the same old tradeshow mentality? Are you reminiscing about the "good old days" before COVID hit and longing for things to go back to the way they were? Well, times HAVE changed. We’ve been catapulted into a sudden shift in the events space, and if you're still holding onto outdated strategies, you'll be left behind. Tradeshows are not what they used to b...

Data plays a critical role in exhibits and events because it provides valuable insights into attendee behavior, preferences, and engagement. By collecting and analyzing data, we can make informed decisions about every aspect of an event, from marketing and promotion to the design of the exhibits and activities. But even though we’re aware of utilizing data for improvement, the process itself can s...

Securing the ideal venue for events can be a daunting task in our world and we understand that booking the perfect location is critical to its success. But when it comes to negotiating with hotels, it can be a challenging and even nightmarish experience. That’s why we’ve invited an award-winning event and marketing manager to help us navigate this complex process. Bethany Coleman is the Director o...

Events come with a unique set of challenges—the badge of honor associated with stress and last-minute changes. Despite the excitement that comes with it, organizing an event can be daunting, especially when things don't go as planned. Nobody wants to be the one who's panicking and running around at the last minute. So how do you make sure your event goes off without a hitch, stands out,...