Event Marketing: Redefined

Join us for an illuminating discussion as we delve into the art of elevating trade show value with the dynamic insights of industry veteran, Clare Conway. This session unveils powerful strategies to transform your trade show experience into a high-impact engagement platform. Discover how to conquer challenges such as lead retrieval, lead generation, and ROI tracking, while aligning sales and marke...

Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life. That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour! Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show bo...

Dive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind Exhibitor News Network. Danica brings her 25 years of industry expertise to the forefront, offering a fresh perspective on the ever-evolving landscape of trade show booths and brand experiences. Join us as we explore the latest trends, industry chal...

The world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail to leave a lasting impact. It's time to confront the elephants in the room and break free from the suffocating shackles of 'this is how it's always been done.' As an industry, we bear the responsibility to address deep-rooted probl...

Join Matt Kleinrock as he sits down with industry veteran and CEO of Exploring Inc., Dave Walens, in this captivating interview. Discover the latest trends in the event marketing industry, including the resurgence of in-person events, the power of immersive experiences, and the evolving role of design. Get insights into how Walens' company, ID3 Group, is redefining brand experiences through c...

This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy. In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events. Skift Meetings, a podcast for event...

Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software.    Discover the importance of creative engagement, driving...

It’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned. Take trade shows...

Join us for a captivating conversation with Tiana Magdamo, a seasoned event marketer, as she shares her insights and experiences in the ever-evolving world of event marketing.  In this interview, we explore the significance of experiential marketing, its role in creating brand experiences that transcend traditional metrics, and the power of forging genuine connections with audiences.  Discover the...

As event marketers, our ultimate goal is to create impactful experiences that resonate with attendees long after the event concludes. We invest countless hours in meticulous planning, thoughtful design, and innovative execution… but in a fast-paced and ever-evolving industry, there is a looming risk that can potentially hinder our career growth—forgettable events. Hosting forgettable events can ha...

Join me, Matt Kleinrock, as I delve into the world of event marketing redefined with Nicole Maves, a seasoned Trade Show & Event Specialist, during our exciting coverage of Exhibitor Live.  In this engaging conversation, Nicole shares her experiences and valuable insights on the latest trends, challenges, and strategies in the trade show industry. Discover how she navigates international shows...

On this special episode of “Event Marketing: Redefined,” we’re featuring another podcast that Matt Kleinrock, CEO of Rockway Exhibits + Events, guested on. He recounts with his good friend and mentor, Jerry Macnamara of “Best Places to Lead,” his journey of leading and guiding the company through the COVID pandemic and coming out stronger than ever. Prior to the pandemic, Rockway was an average to...

Join me, Matt Kleinrock, as I sit down with the incredible Jessica Sibila, the Executive Director of The Exhibitor Advocate, in a riveting conversation. Together, we dive deep into the world of trade shows and the pivotal role of amplifying exhibitor voices. We explore the critical need for collaboration among exhibitors, show organizers, and suppliers to drive real change in the industry. Get rea...

B2C events and activations are known for pushing the boundaries of creativity, igniting memorable experiences, and captivating audiences with their out-of-the-box ideas and unique approaches. In today’s fiercely competitive landscape, where brands are vying for attention and striving to make lasting impressions, B2B events have the opportunity to draw inspiration from the B2C playbook. That’s why...

One of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career. Marsha Bivins was one of those vent marketers, and she joined us to share a bunch of really practical takeaways from what she’s learning, and what she’s planning to implement. Connect with show host Matt: On LinkedIn Connect with Marsha: On LinkedIn

Today we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands. In this captivating discussion, we are joined by Nancy Touhill, the Global Head of Event Marketing at LexisNexis Risk Solutions.  Nancy brings a wealth of experience to the table, having worked across multiple domains throughout her career. From her agency roots...

Discover how Popshap, a leading interactive solution provider, is transforming trade show booths and brand experiences with its cutting-edge Digital Interactive Touchscreen Kiosks. In this episode of Event Marketing: Redefined, Matt Kleinrock interviews Eitan Magid, CEO of Popshap, as they discuss the trending use of interactive screens, software customization, ROI tracking, and the importance of...

Executing events the right way can greatly benefit a brand or company and have a significant impact. But with multiple components involved, it can be challenging to create an event from scratch without losing sight of your objectives or missing crucial details. How do you ensure you are setting the event up for success, rather than failure? To guide us through the intricate yet rewarding process,...

Jennifer Ramczyk was like so many of your buyers- a one person team at a trade show looking to get educated on what is happening in the industry, trying to find new ideas, and hopefully make a few connections to add to her network… all while needing to come home with a compelling reason for why she should return to ExhibitorLIVE with her boss. Understanding that mindset will help you as an event m...

To make an experience truly unforgettable, it's not enough to rely solely on the event itself.  The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact. For those curious about the intricacies of messaging strategy, we've...

The beauty of trade shows is the “watering hole effect”- being able to rub shoulders with prospects, clients, experts, and even competitors. This is why when I ran into Jason Weddle, CEO of  Hamilton, I asked him to come onto the podcast to talk about: The evolution of talent in the exhibit industry New trends being done internationally by our best client The changing value proposition of shows an...

What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative.  Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ul...

Kodi Morton came to Exhibitor LIVE to learn from their CTSM program and find community with her people, event marketers. Lucky for us, we found HER! This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the "path to promotion town". We need more of these conversations! For the best trade s...

Are you tired of seeing attendees walk past your tradeshow booth without a second glance? Tradeshows can pose a tough challenge to event marketers: it’s a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression. To stand out from a sea of booths, you need to be intentional about crafting an experiential booth str...

We met Ryan Schefke the moment we registered for our show. More accurately, we met his software, Captello , because they provided the engagement platform for ExhibitorLIVE. As luck would have it, they also happened to be exhibiting right next to Hotel Rockway, so we struck up a conversation, and realized immediately that Ryan needed to come on the show. This is an interesting conversation about: t...