Event Marketing: Redefined

The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use now may be outpaced by even better options in the future. Despite this, there are major trends emerging focused on community, AI, and partnerships. When it comes to each trend's role, there's much to explore. What do they mean for those in t...

Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship. That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about: ✅ What they are trying to accomplish in 20...

Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target on their back, with so much demanded from them, including executing strategies and delivering measurable ROI. But what if you were tasked with building a modern event marketing strategy from scratch? This daunting challenge requires a unique level of...

In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events. But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiven...

Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction. As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be disco...

Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started. That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point! Join us for a panel on sustainability wit...

In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer. While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail? After having Beyanka Soleymanian...

You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen. That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson. As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measuremen...

In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective. So how can you determine which content to share and which channels to use in order t...

Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you’re just starting out. Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we&apos...

When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor. While having an ideal partner with all these traits isn't always possible, when it does h...

Welcome to Event Marketing Redefined, where we explore the latest strategies and insights to help you succeed in the world of trade shows and event marketing. In this episode, we're diving deep into the power of LinkedIn and how it can transform your trade show presence. Our special guest, JD Gerstein, founder of Owlish Communications and a pioneer LinkedIn strategist, shares his expertise on...

As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like? Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined”...

In this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing.  Join your host, Matt Kleinrock, in an engaging discussion to dive deep into the art and science of creating unforgettable brand experiences in the dynamic world of trade shows. Discover proven strategies and innovative approaches that can transform your trade show p...

Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity? In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals i...

Join us for an illuminating discussion as we delve into the art of elevating trade show value with the dynamic insights of industry veteran, Clare Conway. This session unveils powerful strategies to transform your trade show experience into a high-impact engagement platform. Discover how to conquer challenges such as lead retrieval, lead generation, and ROI tracking, while aligning sales and marke...

Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life. That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour! Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show bo...

Dive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind Exhibitor News Network. Danica brings her 25 years of industry expertise to the forefront, offering a fresh perspective on the ever-evolving landscape of trade show booths and brand experiences. Join us as we explore the latest trends, industry chal...

The world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail to leave a lasting impact. It's time to confront the elephants in the room and break free from the suffocating shackles of 'this is how it's always been done.' As an industry, we bear the responsibility to address deep-rooted probl...

Join Matt Kleinrock as he sits down with industry veteran and CEO of Exploring Inc., Dave Walens, in this captivating interview. Discover the latest trends in the event marketing industry, including the resurgence of in-person events, the power of immersive experiences, and the evolving role of design. Get insights into how Walens' company, ID3 Group, is redefining brand experiences through c...

This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy. In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events. Skift Meetings, a podcast for event...

Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software.    Discover the importance of creative engagement, driving...

It’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned. Take trade shows...

Join us for a captivating conversation with Tiana Magdamo, a seasoned event marketer, as she shares her insights and experiences in the ever-evolving world of event marketing.  In this interview, we explore the significance of experiential marketing, its role in creating brand experiences that transcend traditional metrics, and the power of forging genuine connections with audiences.  Discover the...

As event marketers, our ultimate goal is to create impactful experiences that resonate with attendees long after the event concludes. We invest countless hours in meticulous planning, thoughtful design, and innovative execution… but in a fast-paced and ever-evolving industry, there is a looming risk that can potentially hinder our career growth—forgettable events. Hosting forgettable events can ha...