Event Marketing: Redefined

Navigating the event marketing industry can be a challenging yet rewarding journey. But one major hurdle is the notable lack of mentorship, often leaving many aspiring professionals to chart their own paths without experienced guidance. That’s why we’ve invited someone who is passionate about changing this narrative. Gerilynn Marburger, Hewlett Packard Enterprise's Global Events Director, is...

We all know events walk a tightrope, especially when stakeholders scrutinize every penny and the environmental impact of corporate decisions is under a magnifying glass. But time and time again, the persistent challenge lies in the elusive measurement of event success. The absence of a reliable framework jeopardizes companies' ability to showcase the ROI of event marketing, raising doubts abo...

As the events industry continues to evolve as fast as ever, the experience you deliver has never been more important... but we keep seeing the same people repeat the same mistakes of the past. That's why we decided to bring back one of our most popular episodes from last year, and share this conversation with Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create R...

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep...

In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever. However, despite its relevance, it often takes a back seat. As turnover in trade show positions increases, professionals are being thrown into the fire without adequate training. That’s why we’re starting the year on a strong note! In our first episode of 2024, we've enlisted the expertise of...

With 67 episodes and some side content sprinkled in, along with 65 amazing guests so far..."Event Marketing: Redefined" has blossomed into a vibrant community for event marketers. It's a place where the eager, the curious, and the knowledge-hungry gather to listen, learn, and share. But this is just the beginning… As the festive season draws near, we embark on a merry journey of ref...

The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves. That leaves event marketers with a new question to ask themselves: Should we attend someone's event, or host our own user conference? That’s why it is crucial to understand how to create a...

Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver outstanding results can be daunting—especially for newcomers who have to pick up the pieces. To bring order, streamline processes, and transform chaos into a systematic approach, we have invited Dia Kelly, a seasoned trade show expert and the Trade Sho...

Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences. That's why we've invited Amanda Ma to help you elevate your B2B event playbook. Amanda is the...

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity. In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becc...

The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use now may be outpaced by even better options in the future. Despite this, there are major trends emerging focused on community, AI, and partnerships. When it comes to each trend's role, there's much to explore. What do they mean for those in t...

Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship. That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about: ✅ What they are trying to accomplish in 20...

Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target on their back, with so much demanded from them, including executing strategies and delivering measurable ROI. But what if you were tasked with building a modern event marketing strategy from scratch? This daunting challenge requires a unique level of...

In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events. But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiven...

Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction. As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be disco...

Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started. That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point! Join us for a panel on sustainability wit...

In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer. While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail? After having Beyanka Soleymanian...

You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen. That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson. As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measuremen...

In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective. So how can you determine which content to share and which channels to use in order t...

Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you’re just starting out. Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we&apos...

When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor. While having an ideal partner with all these traits isn't always possible, when it does h...

Welcome to Event Marketing Redefined, where we explore the latest strategies and insights to help you succeed in the world of trade shows and event marketing. In this episode, we're diving deep into the power of LinkedIn and how it can transform your trade show presence. Our special guest, JD Gerstein, founder of Owlish Communications and a pioneer LinkedIn strategist, shares his expertise on...

As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like? Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined”...

In this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing.  Join your host, Matt Kleinrock, in an engaging discussion to dive deep into the art and science of creating unforgettable brand experiences in the dynamic world of trade shows. Discover proven strategies and innovative approaches that can transform your trade show p...

Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity? In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals i...