Event Marketing: Redefined

As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team. In this episode, you'll hear: ✅ What Attend...

The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years? Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vita...

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing. In this episode, you'll hear: ✅ Blueprint for Crafting Great RFPs: Discover essentia...

Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged. On this week’s e...

We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better. That’s why it’s time we take a deep dive into what we know people are asking for and who is out there creating the events people want. Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting...

Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and tighter budgets, making an impact has become tougher. That’s why connecting with peers and sharing innovative ideas is more important than ever. Matt Kleinrock, CEO of Rockway Exhibits + Events, sat down with Tara Jones during EXHIBITORLIVE 2024. Tara i...

Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership buy-in and balancing budgets can feel like an insurmountable task. And many marketers dream of transforming their events with unique and engaging elements. But the journey to achieving this level of innovation is fraught with obstacles. Getting stak...

Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs. But simply showing up with a booth and some promotional material is no longer enough. So, to help us navigate this complex landscape, we’ve inv...

As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience. In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough...

Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value? But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources witho...

In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs. But as the world emerges from COVID-related changes, he fac...

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped. Matt Klein...

Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events. But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood. That's why Naomi Clare C...

Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof. But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step int...

This episode is different! Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back into our most popular episodes and pulled out the best piece from them and give you a little sampler of them so you can decide whether or not you wanted to go back and check ‘em out! This one is just that- our 3 most downloaded episodes from 2023, cur...

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead. And with all sorts investment in event tech, capturing these leads should be easier than ever, right? But reality often tells a different story. Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make. That's why we've...

Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclipse last year's success, the reality of financial constraints looms larger than ever. But in this landscape of cutbacks and careful spending, there lies an unprecedented opportunity for creativity and innovation. That’s why we're excited to...

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before. That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio! Fresh off a world t...

The digital age has transformed how we market events, bringing tools and technologies that promise to make our jobs easier and our events more engaging. And the advent of AI has opened up a new frontier for creativity and efficiency, offering event marketers a powerful ally in crafting memorable experiences.  But despite its potential, many in the industry remain on the sidelines, unsure how to ha...

We are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn’t make it, plus relive a little of the magic with those of you that were there. But we don’t want to do it alone! That’s why when we ran into Mandy Glenwright on the floor… and she made it real clear that she was doing well thought out, tactical reckon on everything happening… we decided to...

Event spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativity and strategic insight, especially in the face of limited resources or small booths. But traditional methods of sponsorships and booth design often don't deliver, leaving many questioning how to distinguish themselves in a competitive event lan...

It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night! In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times. Amidst a sea of competitors, Andrew'...

When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences. But here's the thing: AI in events is all about enhancement, not replacement. Nick Borel...

As you've probably heard, we used this podcast as the main activation for our booth at ExhibitorLIVE last year, and we had some incredible results. It went SO well that ExhibitorLIVE invited us back to teach event marketers how we did it. But we know that not everyone in our community will have the chance to be there, so we're going to give you a sneak preview to the training! Matt Klein...

Crafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees. But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions. That’s why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up a...