Event Marketing: Redefined

In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs. But as the world emerges from COVID-related changes, he fac...

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped. Matt Klein...

Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events. But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood. That's why Naomi Clare C...

Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof. But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step int...

This episode is different! Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back into our most popular episodes and pulled out the best piece from them and give you a little sampler of them so you can decide whether or not you wanted to go back and check ‘em out! This one is just that- our 3 most downloaded episodes from 2023, cur...

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead. And with all sorts investment in event tech, capturing these leads should be easier than ever, right? But reality often tells a different story. Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make. That's why we've...

Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclipse last year's success, the reality of financial constraints looms larger than ever. But in this landscape of cutbacks and careful spending, there lies an unprecedented opportunity for creativity and innovation. That’s why we're excited to...

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before. That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio! Fresh off a world t...

The digital age has transformed how we market events, bringing tools and technologies that promise to make our jobs easier and our events more engaging. And the advent of AI has opened up a new frontier for creativity and efficiency, offering event marketers a powerful ally in crafting memorable experiences.  But despite its potential, many in the industry remain on the sidelines, unsure how to ha...

We are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn’t make it, plus relive a little of the magic with those of you that were there. But we don’t want to do it alone! That’s why when we ran into Mandy Glenwright on the floor… and she made it real clear that she was doing well thought out, tactical reckon on everything happening… we decided to...

Event spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativity and strategic insight, especially in the face of limited resources or small booths. But traditional methods of sponsorships and booth design often don't deliver, leaving many questioning how to distinguish themselves in a competitive event lan...

It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night! In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times. Amidst a sea of competitors, Andrew'...

When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences. But here's the thing: AI in events is all about enhancement, not replacement. Nick Borel...

As you've probably heard, we used this podcast as the main activation for our booth at ExhibitorLIVE last year, and we had some incredible results. It went SO well that ExhibitorLIVE invited us back to teach event marketers how we did it. But we know that not everyone in our community will have the chance to be there, so we're going to give you a sneak preview to the training! Matt Klein...

Crafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees. But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions. That’s why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up a...

Navigating the event marketing industry can be a challenging yet rewarding journey. But one major hurdle is the notable lack of mentorship, often leaving many aspiring professionals to chart their own paths without experienced guidance. That’s why we’ve invited someone who is passionate about changing this narrative. Gerilynn Marburger, Hewlett Packard Enterprise's Global Events Director, is...

We all know events walk a tightrope, especially when stakeholders scrutinize every penny and the environmental impact of corporate decisions is under a magnifying glass. But time and time again, the persistent challenge lies in the elusive measurement of event success. The absence of a reliable framework jeopardizes companies' ability to showcase the ROI of event marketing, raising doubts abo...

As the events industry continues to evolve as fast as ever, the experience you deliver has never been more important... but we keep seeing the same people repeat the same mistakes of the past. That's why we decided to bring back one of our most popular episodes from last year, and share this conversation with Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create R...

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep...

In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever. However, despite its relevance, it often takes a back seat. As turnover in trade show positions increases, professionals are being thrown into the fire without adequate training. That’s why we’re starting the year on a strong note! In our first episode of 2024, we've enlisted the expertise of...

With 67 episodes and some side content sprinkled in, along with 65 amazing guests so far..."Event Marketing: Redefined" has blossomed into a vibrant community for event marketers. It's a place where the eager, the curious, and the knowledge-hungry gather to listen, learn, and share. But this is just the beginning… As the festive season draws near, we embark on a merry journey of ref...

The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves. That leaves event marketers with a new question to ask themselves: Should we attend someone's event, or host our own user conference? That’s why it is crucial to understand how to create a...

Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver outstanding results can be daunting—especially for newcomers who have to pick up the pieces. To bring order, streamline processes, and transform chaos into a systematic approach, we have invited Dia Kelly, a seasoned trade show expert and the Trade Sho...

Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences. That's why we've invited Amanda Ma to help you elevate your B2B event playbook. Amanda is the...

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity. In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becc...