Event Marketing: Redefined

Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities? With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to conve...

Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong? In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actua...

Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this  episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events is joined by Coty Adams, they talked about these challenges head-on and uncovers practical strategies that can help you overcome them and achieve real...

Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptions and barriers that make leadership feel out of reach. That’s why, in this episode, Carrie Davenport, Lead Event Manager at Altria, shares her journey as a...

Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget. Drawing from real-world examples and th...

As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy? Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and re...

The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical (and often neglected) aspects of event marketing: the follow-up. Based on his experience and a recent post on LinkedIn, Matt outlines 9 actionable strategi...

In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value. In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack wh...

Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful. In this compilation, you’ll learn: ✅ Hannah Parsley on crafting eco-friendly events without los...

In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today’s business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 2024, Jerry Macnamara, seasoned CEO and leadership expert, shares his transformative journey and the pivotal lessons he learned along the way. Jerry opens up a...

Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need. We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. An...

Ever feel like you’re juggling a million things when planning an event? Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential. But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect. That’s why we’re...

With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events. So we’ve brought in François Fournier, Director of Global Events...

Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry? We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference. Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in...

Welcome to the 100th episode of “Event Marketing: Redefined”! Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonate...

As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team. In this episode, you'll hear: ✅ What Attend...

The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years? Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vita...

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing. In this episode, you'll hear: ✅ Blueprint for Crafting Great RFPs: Discover essentia...

Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged. On this week’s e...

We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better. That’s why it’s time we take a deep dive into what we know people are asking for and who is out there creating the events people want. Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting...

Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and tighter budgets, making an impact has become tougher. That’s why connecting with peers and sharing innovative ideas is more important than ever. Matt Kleinrock, CEO of Rockway Exhibits + Events, sat down with Tara Jones during EXHIBITORLIVE 2024. Tara i...

Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership buy-in and balancing budgets can feel like an insurmountable task. And many marketers dream of transforming their events with unique and engaging elements. But the journey to achieving this level of innovation is fraught with obstacles. Getting stak...

Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs. But simply showing up with a booth and some promotional material is no longer enough. So, to help us navigate this complex landscape, we’ve inv...

As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience. In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough...

Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value? But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources witho...