Equipped Podcast

Content must be created with a goal in mind, such as driving revenue or user acquisition. The process of successful content creation involves constant testing, iteration, and a focus on the end goal. In this episode of The Equipped Podcast, host Lane Taylor interviews Nathaniel White-Joyal, the President of Scout Digital.  Nathaniel delves into his extensive background in conversion rate optimizat...

The future of AI in B2B will involve verticalization and specialization for specific industries and use cases. Right now, AI can analyze sales data and provide actionable insights to sales teams, improving their effectiveness. In this episode of the Equipped Podcast, host Lane Taylor talks with Peter Mollins, the Chief Marketing Officer of SetSail, to delve into the transformative power of artific...

Small businesses are often underserved in the cybersecurity market, and there is a lack of affordable and comprehensive solutions for them. PurpleSec is a company that caters specifically to small and medium businesses.  In this episode of the Equipped Podcast, host Lane Taylor speaks with Jason Firch, the CEO and co-founder of PurpleSec, a cybersecurity firm dedicated to empowering small and medi...

nëdl is a software platform that uses machine learning and data analytics to identify sale opportunities in the commercial real estate industry. Its development was a slow burn, with a focus on methodical progress and continuous improvement. In this episode of the Equipped Podcast, host Lane Taylor sits down with Stash Geleszinski, co-founder of nëdl.us, a pioneering data analytics firm that lever...

Surrounding yourself with the right people and building high-performance habits are key to achieving your goals. But you have to know that the choice to be a peak performer requires effort, time, and energy. In this episode of the Equipped Podcast, host Lane Taylor dives deep with Colleen Biggs, an influential leader, coach, speaker, and author.  Colleen opens up about her transformative journey f...

Customer-centric marketing that focuses on providing value and meeting customer needs is key to success. Besides, simplifying marketing approaches and focusing on the most effective channels can lead to better results. In this episode of the Equipped Podcast, host Lane Taylor sits down with Ryan Stewart, a seasoned fractional CMO, to delve into the dynamic landscape of marketing.  They explore the...

Finding happiness and creativity often requires breaking free from the traditional corporate grind. And it may even involve becoming a digital nomad and traveling the world for five years!  Join us in this episode of The Equipped Podcast as host Lane Taylor sits down with Dave Schneider, the visionary CEO of shortlist.io, a groundbreaking agency offering white-label marketing solutions.  Dave take...

Nonprofits and churches often struggle with IT management and need affordable solutions to support their mission. Fortunately, nowadays they can rely on Rooted Software, a company that aims to be the leading IT partner for nonprofits, offering comprehensive and scalable solutions. Join host Lane Taylor as he sits down with Toby Weiss, the CEO of Rooted Software. You’ll learn about the world of IT...

Disco.xyz is a platform that helps you display whatever aspect of your multifaceted identity you want to display and it allows brands and creators to interact directly with their audiences. Join us on this episode of The Equipped Podcast as host Lane Taylor sits down with Evin McMullen, the visionary co-founder and CEO of Disco.  Dive into the story behind Disco.xyz, a pioneering platform designed...

PR is about earning the media and third-party stakeholders' endorsement and advocacy, while marketing and advertising involve paying for others to promote your goods or services. But how to do it correctly?  Dive into the dynamic world of public relations and marketing on this episode of The Equipped Podcast, as host Lane Taylor engages in a fascinating conversation with John Walker, founder a...

Fourplay Social is an app where single friends can team up and browse other pairs of single friends to match with, leading to double dates. Sounds cool, right?!  In this episode of The Equipped Podcast, host Lane Taylor sits down with Julie Griggs, the co-founder of the innovative social discovery app, Fourplay Social.  Julie shares her unexpected leap from a healthcare career into the tech world,...

Combining fitness training with nutrition education can create a unique selling proposition in the crowded gym market. And this is exactly what today's guest has done. In this episode of the Equipped Podcast, host Lane Taylor speaks with Sam Grantham, the visionary co-founder of Whole Health Club. Sam takes us through his pioneering journey of creating a gym that's not just about fitness b...

Blending creativity with analytics to create a more fulfilling and successful career is possible. Besides, adaptation is key in the ever-changing analytics marketplace. Join us in this episode of the Equipped Podcast, where Lane Taylor sits down with Josh Silverbauer, the head of analytics at From the Future. Josh takes us on an intriguing journey from his early days in the music industry to becom...

Exit planning is not just a necessity but a strategic advantage for small business owners.  In this episode of The Equipped Podcast, host Lane Taylor sits down with Dianne Kelley, the visionary behind FreshVue Business Solutions and a seasoned expert in exit planning.  With a wealth of experience transitioning from a corporate career to entrepreneurship, Dianne shares her personal journey, emphasi...

The franchise model offers the opportunity to start a business with a well-established brand and support system. You can even manage a thriving franchise while balancing a full-time job!  In this episode of The Equipped Podcast, join host Lane Taylor as he explores the ins and outs of franchising with Stanley Aughtry, the dedicated franchise owner and operator of 360 Clean in Atlanta.  During the...

The manufacturing industry has great potential for technological advancements and should be a leader in innovation. AI can play a significant role in streamlining manufacturing processes and improving decision-making. Besides, partnerships are a valuable channel for building brand awareness and acquiring customers in niche industries. Join us on this episode of The Equipped Podcast, where host Lan...

Field service businesses often face challenges in information management and scalability, so implementing efficient systems and processes can transform businesses and drive growth. In this episode of The Equipped Podcast, host Lane Taylor engages in a conversation with Nick Haschka, a partner of Cub Investments. Nick takes us on a journey from his beginnings in the tech industry to his current suc...

Marketing agencies need to focus on niche markets to thrive. Besides, The integration of sales and marketing is essential for success in B2B companies. In this episode of The Equipped Podcast, host Lane Taylor is joined by Jason Ogden, the president and partner of Syrup Marketing. They dive into the critical role of choosing the right companions in the entrepreneurial journey and the invaluable le...

Affiliate marketing involves a brand selling a product online and partnering with affiliates who drive traffic and sales in exchange for a commission. But how will this change in the future? Join host Lane Taylor in this episode of The Equipped Podcast as he sits down with Dustin Howes, a seasoned expert in affiliate marketing. In this session, they dive into the nuts and bolts of affiliate market...

Digital transformation in healthcare has the potential to better engage patients and their families, improve outcomes, and give patients a sense of control over their healthcare journey. AI can play a role in digital transformation by providing timely and relevant information to patients, but it cannot replace the human touch and empathy that healthcare professionals provide. Join host Lane Taylor...

Digital marketing has evolved from simply running ads to a more strategic approach focused on generating leads and sales online. Understanding the customer's needs and leveraging data are key to effective digital marketing. In this episode of The Equipped Podcast, host Lane Taylor is joined by Howard Deskin and Kristin Harrison from WebStrategies Inc. Together, they delve into the transformati...

Data-driven decisions allow businesses to improve go-to-market performance. But sometimes the fear of finding out (Fofo) hinders organizations from implementing analytics. In this episode of The Equipped Podcast, host Lane Taylor engages in a fascinating discussion with Mark Stouse, the visionary CEO of Proof Analytics. Mark brings his extensive expertise in marketing and analytics to the forefron...

Outsourcing tasks to virtual assistants can free up time for business leaders to focus on higher-level tasks. Latin American talent, for example, offers advantages such as being in the same time zone as the US, cultural similarities, and strong critical thinking skills. Join host Lane Taylor on The Equipped Podcast for an engaging conversation with Dom Piccirillo, the innovative co-founder of Elev...

Wealth management, when done properly, has to include a variety of different practices. Besides getting financial returns, your personal life in general has to be rewarding and rich. In this episode of The Equipped Podcast, host Lane Taylor sits down with Taylor Kovar, a renowned entrepreneur and wealth management expert. Growing up in Texas, Taylor's journey to success is nothing short of ins...

Cybersecurity should be a collaborative partnership between technology, business, and cybersecurity professionals. To achieve this, businesses should have a clear understanding of their cybersecurity objectives and requirements. In this episode of the Equipped Podcast, we delve into the critical world of cybersecurity with Candy Alexander, a seasoned executive security consultant. Candy brings her...