Equipped Podcast

The reputation of car dealerships has improved, but there is still a need for sales automation and technology to deliver a great customer experience. Join Lane Taylor on this episode of the Equipped Podcast as we delve into the future of car buying with Alan Krutsch, Director of Marketing and Industry Relations at Fuse Auto Tech.  Discover how Fuse Auto Tech is driving innovation in the automotive...

Public relations is a component of marketing and focuses on presenting a positive image to the audience. Join host Lane Taylor on the Equipped Podcast as we dive into the dynamic world of public relations with Peter Woolfolk, a seasoned PR expert with over 25 years of experience.  In this episode, Peter shares his unique insights into the evolution of the PR landscape and the crucial role of crisi...

Xapa is a platform that helps individuals become the best version of themselves through quests and coaching in various areas of life. Join Lane Taylor on The Equipped Podcast as we explore the innovative world of Xapa with CEO and founder Christine Heckart.  In this conversation, Christine shares her journey through the tech industry and unveils the motivation behind Xapa—a groundbreaking 3D mobil...

Open-source projects bring wide adoption, involvement, and motivation to developers.  In this episode of the Equipped Podcast, host Lane Taylor sits down with Alexander Belokrylov, the visionary CEO and co-founder of BellSoft, to explore his remarkable journey within the Java landscape and the groundbreaking success of BellSoft as a leading open-source Java company.  You’ll learn about the world o...

Medicare insurance is complex, with numerous options and plans available, making it challenging for individuals to make the right decision. Companies like Nuvo Health and the Medicare Store help people navigate the complexities and find the best Medicare plan for their needs. In this episode of the Equipped Podcast, host Lane Taylor sits down with the visionary Calvin Bagley, the driving force beh...

Actionable financial data, eliminating dysfunction, and strategic planning are key to turning a business into a well-oiled machine and, therefore, a success story.  Join us in this new episode of the Equipped Podcast as host Lane Taylor sits down with business consultant Cary Prejean.  Diving deep into the mechanics of business transformation, Cary shares invaluable insights on transitioning from...

Continuous improvement is key in logistics and operations. If you listen to customer feedback, you can use it to drive growth. Join us on this new episode of The Equipped Podcast, where host Lane Taylor sits down with Austin Kreinz, the visionary founder and CEO of Atomix Logistics.  Dive deep into Austin's entrepreneurial journey, from the inception of Atomix to becoming a cornerstone in the...

Heart-centered marketing involves sincere communication and creating a sense of safety for potential clients. In this episode of The Equipped Podcast, host Lane Taylor sits down with Mark Silver, a renowned fourth-generation entrepreneur, to explore the transformative power of heart-centered business practices.  Mark delves into his personal journey and the profound insights he's gained on int...

You have to set realistic expectations for SEO and prioritize relevance and buyer intent over search volume. Telling your unique story can be a powerful way to connect with buyers and differentiate yourself from competitors.  Join us in this episode as Damon Burton, a renowned SEO expert and the mind behind SEO National, delves into his entrepreneurial journey and the transformative world of Searc...

Compliance is a need-to-have for many companies, especially when working with Fortune 500 or regulated industries. In this episode of the Equipped Podcast, host Lane Taylor engages with Cameron Youngblood, the visionary VP of Sales at Insight Assurance, a leading security auditing firm.  They delve into the company's impressive growth trajectory and the critical role of compliance in the moder...

Being an 'intrepreneur/entrepreneur' means having your own business while also working and contributing to an organization. In this episode of The Equipped Podcast, Lane Taylor sits down with Joseph Savino, a dynamic entrepreneur who plays a dual role as the Director of Marketing and a Project Manager at HYDR8, as well as leading his own venture, Savino Marketing.  Joseph delves into the i...

You really need to niche down to stand out in a crowded market and increase profitability. In this episode of The Equipped Podcast, host Lane Taylor sits down with Chris Dreyer, the entrepreneurial force behind Rankings.io, a specialized marketing agency dedicated to law firms.  Chris unfolds his evolution from an SEO specialist to the CEO of a leading agency, illuminating the pivotal role of Goog...

Smart technology and sustainability can definitely converge to redefine the future of our planet's supply chain. And LimeLoop is living proof that this is possible.  Join host Lane Taylor on The Equipped Podcast for a conversation with Chantal Emmanuel, CTO and co-founder of LimeLoop.  This episode delves into the innovative intersection of reusable packaging and smart technology that LimeLoop...

Packaging plays a crucial role in the supply chain, and companies like Volk Packaging Corporation are responsible for providing the necessary boxes and packaging materials.  Dive into the heart of innovative leadership and family business dynamics in this episode of The Equipped Podcast, where host Lane Taylor sits down with Derek Volk, the visionary CEO of Volk Packaging Corporation.  Derek opens...

The automation industry is growing rapidly due to labor shortages and the need for efficiency. Automation solutions can help manufacturers improve productivity and quality control. Join host Lane Taylor on The Equipped Podcast for a conversation with Brittany Carroll, a distinguished sales expert in the automation sector.  In this episode, Brittany unfolds her professional journey, transitioning f...

Disrupting the market and getting known are essential for business growth. To do so, testing marketing strategies and finding the right combination of channels is important. In this episode of The Equipped Podcast, host Lane Taylor welcomes Karl Seidel, a seasoned expert in machine marketing, whose insights promise to enlighten both rookies and veterans of the marketing world. Karl Seidel boasts a...

Adaptability and perseverance are crucial qualities for success in sales. And lessons learned from the military, such as discipline and resilience, can also be applied to a career in sales. In this episode of the Equipped Podcast, host Lane Taylor engages with Nik Rothstein, the dynamic Sales Director at Headcount Management.  With a rich history in the Marine Corps and a transformative career in...

Outsourced IT support can be valuable for small and medium-sized businesses, providing expertise and allowing business owners to focus on their core operations. And this is exactly Fizen Technology’s core offer.  In this episode of the Equipped Podcast, host Lane Taylor sits down with Jared Knisley, the innovative mind behind Fizen Technology.  Jared shares his journey from his early days in the I...

Sales as a service is a solution that offers the entire sales process as a service, allowing business owners to focus on other aspects of their ventures.  In this episode of the Equipped Podcast, host Lane Taylor has a conversation with Chad Lauer, the innovative founder and president of Lauer Media Company.  Chad shares his compelling journey from overcoming personal adversity to becoming a succe...

Transparency in lead generation, including tracking and providing high-quality leads, can differentiate a company in the market. In this episode of the Equipped Podcast, host Lane Taylor sits down with Deb Mukhuty, the co-founder and sales director of iSyndicate.io.  They dive deep into the intricacies of lead generation, the symbiotic relationship between sales and marketing, and the transformati...

Storytelling is a vital tool in agriculture marketing, helping brands connect deeply with their audience. Understanding the current state of agriculture in America is crucial for effective marketing and outreach. In this episode of The Equipped Podcast, host Lane Taylor delves deep into the world of agriculture marketing with Jeff Caldwell, the Associate Vice President of Brand Journalism and Cont...

Naming is a crucial aspect of branding and can significantly impact a company's success. The process of naming and branding involves setting criteria, generating names, testing and decision-making with different stakeholders.  In this episode of the Equipped Podcast, Lane Taylor talks with Brad Flowers, co-founder of Bullhorn Creative, a distinguished branding agency specializing in naming and...

GlobalFinFocus offers back-office support and automation solutions to small and medium-sized businesses, helping them improve efficiency and accuracy in their financial processes.  In this episode of the Equipped Podcast, host Lane Taylor sits down with Dhiraj Khosla, CEO and founder of GlobalFinFocus LLC, to dive into the transformative world of business process automation.  They explore the jour...

Data security is crucial in the marketplace, and blockchain can play a significant role in protecting sensitive information. In this brave new world, understanding blockchain and tokenomics is essential for navigating the decentralized technology space. Welcome to another episode of the Equipped Podcast, where we dive deep into the stories of innovators and entrepreneurs shaping the future.  Today...

We may not realize it, but supply chain and logistics play a crucial role in the economy and everyday life. The COVID-19 pandemic highlighted their importance and led to increased demand for services. In this episode of the Equipped Podcast, host Lane Taylor engages in a comprehensive discussion with Michael O'Brien, President of Eagle Air Freight.  Together, they delve into the pivotal role o...