Equipped Podcast

Understanding consumer behavior is crucial for effective marketing. The reason behind it is that Standing out in a noisy marketing landscape requires understanding and addressing the unique needs and emotions of consumers. In this episode of the Equipped Podcast, host Lane Taylor engages in a captivating conversation with Paul Sterett, the founder of White Heart Insight. Together, they explore the...

Email marketing is a crucial tool for building customer engagement and generating revenue. It should be seen as a complement to social media and other marketing channels, rather than a competition. Join us on the Equipped Podcast for a conversation featuring Jacob Suckow, a seasoned professional in email marketing. In this episode, Jacob shares his extensive journey and the critical role email mar...

Join us on a transformative journey as we sit down with Randy Pierce, the resilient CEO of Future Insight. In this episode, Randy shares his awe-inspiring story of overcoming blindness and the powerful lessons he's learned along the way. Uncover the essence of the ABC mindset shift – Awareness, Breathing, and Converting emotional reactions into thoughtful responses – a philosophy that has guided R...

Join us on an inspiring journey through the world of golf innovation with Terry Koehler, the CEO of Edison Golf Company. In this episode, Terry dives into the intricate realm of wedges, discussing their impact on recreational players and the crucial need for innovation in the market. From sharing his personal story of establishing Edison Golf Company to navigating the challenges of competing with...

In this episode, join us for a deep dive into the evolving landscape of remote work and education with Jodi McPherson, the co-founder and CEO of Work Simplr. As the impact of COVID-19 continues to reshape traditional work structures, Jodi shares insights into the characteristics that define successful organizations in a remote work environment. Explore the inspiring journey behind the birth of Wor...

How A Community Mindset Helps Your Team Reach Their Goals Faster

Implementing Industry Change When Your Market Is Set In Its Ways

How Relationship Building Enhances Your Marketing Results

4 Things to Consider When Hiring in the Current Job Market

IT Services Staffing and Customer Retention in Today's Market

Creating Engaging Leadership in your IT Services Company

Getting Culture Right for Explosive Company Growth

Aligning Your Revenue Generating Teams to Energize your Growth

How Rural Outsourcing Can Help IT Companies Scale

How Focusing on Individual Growth, Not Output, Can Grow A Better Company

Listening To Your Clients To Provide A Better Product