English language Visionary Marketing Podcasts

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asked Dave Sobel, host of the Business of Tech podcast and a leading voice in the delivery of IT Services, to shed light on this topic.  B2B vs B2C: Why B2B matters and deserves m...

According to the Global Slavery Index (2018) , there are more than 610,000 victims of human trafficking in Thailand.  Today’s head speaker Mat Boyle , a seasoned s ales professional, shared his journey of creating a Business Development Outsourcing company Onlinetooffline (O2O)  for former victims of human trafficking. Mat has opened one BPO center in the Philippines with a goal of growing it to 1...

A sound CRM system is a must-have in  business-to-business sales . Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, NoCRM.io ‘s Sunny Paris  is adamant that too many CRM projects are centred around the managers’ point of view. In this post I will investigate and analyse how your salespeople&#821...

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors which are making it very difficult for anybody to predict the future. Yet, it’s not just an old world’s that dying before our eyes, but the birth of a new, more respectful one . Wh...

Judging by how marketers are evaluating  their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert.  Omnichannel marketing automation brings superior added value to retail and business-to-consumer businesses, especially regarding marketing and sales alignment. Even though it has been around for a while now, we asked ourselves whether marke...

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio . Thanks to Navi Radjou’s tireless optimism, we now know that in our professional and personal lives, we can innovate for the greater good while contributing to a multi-trillion** US dollar...

Will there ever be a Google Analytics ban in Europe? Google ‘s web stats  platforms  launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report website traffic. Several issues have arisen in Europe as Google Analytics has been found to improperly protect European Union’s citizens’ data and could ultimately be banned. In addition, online services fro...

Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large , and the current economic situation will probably, like it or lump it, lead us to change the way we travel, new concepts for passenger transportation such as intermodal or multimodal transport are becoming increasingly popular. Visionary Marketing asked Jean-Marie Madoré...

The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience had revealed how essential trust is within this relationship between brands and consumers. The American software company has therefore decided to launch a new study on this subject, which was completed at the beginning of Fe...

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition ) is on everybody’s lips. Whereas experts are still wondering whether there is such a thing as a Metaverse for consumers and Forrester states there aren’t any applications for that yet , I turned towards the famous independent analyst group to shed a bit of light on what might...

The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can be used for a range of products and services. I invited Valentin Lefebvre to talk about this topic. Before working in digital Art and NFT with his company La Découverte he had created a startup where he was designing mobile apps for abo...

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search quality. We have also described how our panel of British CX experts have described the issue and the need to solve it. H ere are a few additional thoughts brought to us by a panel of UX and UI experts from across...

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their business as if the Internet hadn’t happened. One used to think that hard-to-sell products and services such as bespoke industrial solutions, lifts and suchlike required person-to-person intera...

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely debated in the world of marketing and especially digital marketing. This is to us, we must admit, rather puzzling and the results of a survey we conducted on behalf of Yext [#disclosure] in the UK and France have proven that this to...

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear idea of what their customers actually want. In this podcast, Andrew Deutsch from the Fangled group discusses the misalignment in what marketers ‘perceive as customer requirements ‘ versus what their clients actu...

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is overwhelming , customers want respect, it’s time to rock CX and get some service . Here’s what Adrian is telling us in this podcast recorded live on both sides of the Channel. In this rec...

How to write high-quality  B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered  3 success factors and 3 pitfalls to avoid at all costs for writing high-quality white papers. High-quality B2B white papers: 3 tips and 3 pitfalls to avoid In order to write high-quality B2B white papers, you need to stick, it’s a bare minimum, to...

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. Bruno emphasises the aspects that will resonate with those of us who have worked as clients or consultants. The rest of us can benefit from his experience through these tips. B2B marketing: are we all potential opinion leaders...

When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that when you ask the woman or man in the street, you discover that they have only one word on their lips: Bitcoin! Yet, my interview with Michel Volle on the occasion of the release of The tectonics of currencies , a collective book p...

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is the importance of content marketing, its weight, and its budgets? As I was preparing for a lecture I delivered recently, I asked myself a question: content marketing has been on every marketer’s lips for long — Visionar...

What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing experts regarding the luxury market, told me that the role of digital in the luxury market was not as significant as one may have thought. I interviewed him a few weeks ago in order to better understand the current situat...

Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is a source of inspiration for many business people around the world who dream of discovering the secrets of this success. Silicon Valley can be defined as the global epicentre of innovation Innovation in Silicon...

A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who talked to me from London about his new book, “You Lead, How Being Yourself Makes You a Better Leader”. In this new opus, he draws a parallel between what he saw during 9/11 and the current COVID-19 pa...

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B buyers have changed and accordingly, how salespersons should work from now on to better perform. Complex sales: how to convince B2B buyers in 2021 According to Roman lawyer/writer and Statesman Cicero, the World encompasses all...

With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen from Holland. Rob is the CEO and founder of Channable , an automated centralised ad management system operating in the e-commerce space. He talked to us about the future of e-shopping and the new trends obse...