English language Visionary Marketing Podcasts

Will marketing jobs be killed by AI? We met with Jamie Brighton , at Adobe Summit 2023 *. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A set of tools to bridge the gap between creativity and marketing ROI. To put it in a few words, marketers should n...

It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here ). It’s now a hybrid event, which is taking place both online and offline. As we are packing our bags for the event, complete with gimbal, digital camera, iPad, iPhone...

Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Your Customers’ Time?” Having previously interviewed him, we knew he had an interesting perspective on the matter. He takes a close look at the way in which the economy is working with technology in order...

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows that the digital marketing industry can also contribute to the common effort. This...

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business.  In our interview with Benoît Reillier from Launchworks.co , we discuss his book entitled Platform Strategy, from which he derived a cartoon version. In this book he delivers his predictions on...

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report, CMI’s Robert Rose , founder and chief strategy officer of The Content Advisory, the education and co...

How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This is the subject of today’s news flash. Perceived Value: How Customers Rate a Product or Ser...

This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech.   Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In short, it all sounds like a love story gone wrong. The...

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco , who a product evangelist at Amplitude , we discussed this new groundbreaking trend and the reallocation of marketing dollars towards apps to generate more growth. App-driven product-led marketing is the ne...

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest we forget, we should always...

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic – LXA survey carried out amongst 1,000 UK, German and French professionals produced some very useful insights regarding the current transformation of the sales process. It shows how sales are becoming increasingly complex and how organisations are adapting to the new situation. Sales Enablement...

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the answer. Journalists reporting on the whims of Mr Elon Musk are having good fun but what should adver...

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually interested in self development articles or books . However, I found these 3 questions useful to businesses if only you read them through the...

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and leverage this channel effectively. In this podcast Tim Hughes talks to us about the updated version of hi...

What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Tech for Retail  exhibition, of which Visionary Marketing was a media partner. Pierric shared with us some of the innovations launched by Meta as well as his strategic views. A strategy closer to  Forrester’s visi...

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who want to improve their flailing customer service. This survey by CM.com  is entitled “Customer Service: When Emotions Take Control”. It could serve as a roadmap for businesses that are...

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed  D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and European presence in Paris, France. I spent some time with D.K. to understand his background, here is a written account of this fascinating discussion with a seasoned multicultural entrepreneur. Marqvision’s D.K. L...

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even spare parts for aircraft! To discuss this, Visionary Marketing interviewed  Emmanuel Alavoine , Head of Expansion at Marqvision , a US start-up that in just two years has managed to forge partnerships with t...

The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, alas! and yet I’ve read all the books,’ the warning sent by French poet Stéphane Mallarmé would be perfectly valid for most of the literature devoted to innovation . There are books on that subject; ho...

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections , making it more secure and transparent . Therefore, it’s a gateway for consumers to hold their favorite brands and companies accountable while guaranteeing product authenticity and responsible sourcing . According to IBM : Blockchain for supply chain solutions help supply chain leaders...

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six .  The Adobe Experience Conference is approaching (London on November 2, 2022, and in Paris, Munich, Amsterdam, Stockholm, Madrid...

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better understanding of this situation, we look into the Adobe Trust Report * and an interview conducted with Claudia Senik , a professor at the Paris School of...

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in the future of these ‘new’ platforms, whose pioneers will celebrate their 20th anniversary. As TikTok is in full swing and the uses of the platforms are diversifying, businesses are feeling...

When Elliot Boucher , co-founder of Paris-based start-up Edusign , contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell me about a new Star Wars episode. Then he explained to me what it was all about and it seemed to me I’d known everything about it even though I had never heard the name before. Here are a...

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy , founder of Coordisc, to shed light on this topic.  Disrupting Commodity Markets  for the Sake of Fairness Instead of farmers, hedging middlemen reap the benefits under present commodity markets stru...