English language Visionary Marketing Podcasts

Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products at Infobip, a telecommunications and IT company with a Worldwide footprint and headquarters in Croatia and London. Adrian told me that, des...

Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in my mind, crucial: What is the use of search engines and isn’t it time we moved on to something else? Here is the result of my research, which will demonstrate that you should blame y...

Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed C arl Wong, the CEO and Co-Founder of LivingLens who spoke to me from Liverpool. Carl talked to me about some of the innovative ways of carrying out consumer research, the use of video and massive data analysis, all based on his exp...

Instagram is big brands’ all-time favourite social networking tool but such strategies aren’t always easy to implement for big logos. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of clarity and fairness, we have matched each Instagram strategy we have studied with its objectives. This brief and de...

What are the winning tips for your video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the fore. Opting for the right video strategy is therefore essential for brands in the 21st century. However obvious that may seem, the proof is, as always, in the bacon and tactics may vary acc...

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer. So, I thought, “if he can do it, why can’t I?” Since then, things have improved dramatically. Trint...

I came across a brand new study by Forrester , which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a matter of fact, Forrester has highlighted the lack of involvement of marketers in such projects. This a...

Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, h e stresses the importance of creating memorable events for customers.  In-Store Customer Experiences These events are meant to elevate the experience and increase the probability of economic exchange. Today, our economy is an experience economy –...

With digital transformation, the retail banking market is being completely reconfigured . New players are entering the market and new expectations are high. Hence, retail banks need to change the way they operate. They should try and adapt to this transforming market, and maintain their ability to grow. Digital transformation is at the core of this challenge. L et us see why, how, and where all th...