Engaging Marketeer

John Cooper, a stand-up comic and specialist in the art of improvisation, is this week's guest on the Engaging Marketeer. As well as being a successful comic with over two decades of experience, John has also had the honour of giving his own TedX Talk, something that I wish to do myself one day. John discusses his roots in comedy and how improv can be an effective tool worlds of marketing and sale...

In this episode of the Engaging Marketeer, I'd like to show you how YOU can get your podcast, whether it exists yet or not, to number one in Apple's podcast rankings. This is, in part, a little bit of a rant as well. This is because, as happens on a semi-regular basis, I got into a little bit of a fracas with a self-proclaimed podcast guru on LinkedIn about this very topic. He told me I couldn't g...

This week on the Engaging Marketeer, I'm speaking with an old friend of mine in Graham Dobbin. After working in the UK as a business coach, Graham has spent the past few years taking his talents across the pond, before going ALL the way down under! In this episode, Graham tells me about the long process of leaving for New York, the difficulties he found while he was in the Big Apple, as well as th...

In this episode of the Engaging Marketeer, I'm talking you through some ways that you can turn your WordPress website into a membership or subscription-based site. There are a number of subscription sites out there that offer these types of services. However, the costs and logistics of managing your content on these sites can be a little tricky, so I thought I'd talk you through the process of tur...

In today's episode of the Engaging Marketeer, I'm speaking to a lawyer-turned business coach (I know what you're thinking, what an odd transition!), Richard Nicholas. Alongside being an expert lawyer in the field of technology, Richard's broadened horizons have seen him delivering business advice to organisations across a range of sectors. Here, Richard and I are discussing his motivations in firs...

We've hit 50 episodes! First off, I'd like to say a huge thank you to everybody that's listened, watched, shared, commented, left a review or told a friend about The Engaging Marketeer in the 50 episodes we've had so far - I truly appreciate every single one of you. As it is our 50th episode, I've got some very exciting news to share with you all. We've just launched EngageWeb. Club, our brand-new...

In this episode of the Engaging Marketeer, I'm joined by Laura Shimili. Laura is a portrait photographer based in London, and she's telling me all about her experiences in the photography industry. Here, Laura and I discuss her introduction to photography, how she got started in the world of professional photography, her advice for aspiring photographers, and much more! Laura's passion for her cra...

This week on the Engaging Marketeer, I'm joined by my good friend and colleague Daryl Vickers. Daryl is the founder of the networking group Networx, operating in various locations throughout Cheshire, North Wales and the Wirral. In this episode, Daryl and I are discussing the journey that he has gone on since founding Networx. This includes his motivations in starting the company to begin with, th...

This week on the Engaging Marketeer, I'm joined by a marketing expert that also happens to be a massive Doctor Who nerd. No, I've not cloned myself, it's Ross Brown! Ross and I are combining our common interests into an in depth conversation that seamlessly transitions between Ross' career beginnings, to the current state of the digital marketing industry, to Ross attending his own wedding recepti...

Welcome to another episode of the Engaging Marketeer podcast. I'm afraid it's going to get a little bit ranty on today's episode, unfortunatley. Yet again, I find myself being asked a question almost non-stop that has a fairly simple answer, however, it doesn't seem to resonate with some people. If you are considering asking a marketing agency to give your website more traffic in order to generate...

In this episode of the Engaging Marketeer, I'm talking to a man who has used his military background to find success in another field, Marshall Townsend II. Marshall is a business leadership coach and mentor for companies, whose methods derive from his days teaching tank warfare in the United States military. Here, Marshall and I are discussing everything about the nature of his work, from his int...

In this episode of the Engaging Marketeer podcast, I am joined by Nick Arkell, one of the amazing web designers at Engage Web, for a discussion on all things web design. While I hoped that we’d be able to inspire people that want to become web designers, our suspicions that this will just turn into two grumpy old blokes moaning about web design and how things have changed was more or less how it t...

How many people have been inspired to grow an eight-figure business by daytime television? Well, Toyin Ayandare is one of them! While watching Homes Under the Hammer, she started to ask herself what was stopping her doing this herself? Not a lot, it turned out. She learned plenty along the way, but she's had the courage, determination and desire for knowledge to make a huge success of it. Unfazed...

In this installment of the Engaging Marketeer podcast, I'm helping to solve a common issue faced by many website owners that don't have the knowledge or experience to solve themselves. If you or someone you know has a website that isn't sending important emails when it should be, please use this podcast as a reference point for solving your issues. It really is an easy fix once you know what the i...

On today's episode of the Engaging Marketeer, I'm joined by copywriting and SEO expert Kate Toon. Kate is a pioneering figure when it comes to copywriting and the early years of SEO, and after achieving great success in the digital marketing industry, now teaches the next generations about what she's learned through her online training courses and programs. Kate and I are talking about a range of...

As a website designer for over two decades, there isn't a question I've heard more than 'Can you make the logo bigger?' It's an inside joke in our industry at this point. So, in this episode of the Engaging Marketeer, I attempt to politely explain why this is not a good question to ask the designer of your website. Unfortunately, I think I fail to be quite so polite, although an attempt was defini...

In this edition of the Engaging Marketeer, I am speaking a man who was awarded the title of Britain's Sales Trainer of the Year, one of the biggest selling geniuses around, Andy Bounds. Among his many accomplishments, Andy has written three extremely successful books on selling, which at one point were only kept off top spot by Harry Potter. Andy’s helpful, accessible and relatable tips on selling...

Today on the Engaging Marketeer, I'm sharing an interview that I gave to the Clubhouse Room 'We Talk Property', in which I discussed a number of topics relating to the industries of digital marketing and property. A big thank you to all of the hosts and moderators of the Clubhouse room - Sunil, Craig, Dave, Anthony, Julie, Trish and Omar. If you're in the property industry and are interested in ta...

This week on the Engaging Marketeer, I'm speaking to entrepreneur, businessperson, influencer marketing guru and wine-making extraordinaire, Katherine Jones. As director of both the We Are SM influencer marketing agency and the ThinK Wine Group, Katherine has clearly demonstrated that she can excel in more than one industry. Kath and I are discussing the nature of running businesses in these two d...

In this installment of the Engaging Marketeer podcast, I want to talk about something that can be extremely useful for businesses, particularly agencies, as a way of becoming stronger and much more valuable. Known as a skills matrix, this method of detailing and managing your employees' various capabilities can be particularly practical when dealing with things such as absences, holiday requests a...

This week on the Engaging Marketeer podcast, I'm joined by a veteran in the world of BNI, Terry Hamill. Terry has been involved with BNI for over two decades, serving as the companies National Director in both Portugal and Brazil, as well being a distinguished member of BNI in the north west of the UK for a number of years. Terry and I are talking about a number of pressing issues in the world of...

In this episode of the Engaging Marketeer, I must talk, yet again, about how companies are using social media to promote their business. Unfortunately, I seem to have the exact same conversations with people about how NOT to use social media, but it seems as though nobody learns from their mistakes. When used properly, Facebook groups can be a valuable tool for your business. However, if you simpl...

This week on the Engaging Marketeer podcast, I'm speaking to comedian, entertainer, pantomime actor and much more, Phil Reid. Phil has been in the stand-up comedy and entertainment industry for well over a decade and has always been interested in making people laugh, whether it be his classmates, audiences full of people or just his dad! In this episode, Phil and I discuss his initial upbringing i...

In this edition of the Engaging Marketeer, I'm diving into a new Facebook feature that has been introduced within Facebook groups. When used effectively, this feature can have major benefits if you're trying to market your business on Facebook. In contrast, this feature could come back to bite you in the form of lost followers, leads, sales and even customers if it is misused. Today, I give you a...

In this installment of The Engaging Marketeer, I talk with motivational speaker and best-selling author Paul McGee a.k.a The SUMO guy. Paul has been speaking in public for well over two decades, guiding his audiences with his ethos of 'Shut up and move on', which he has developed into a self-development philosophy that has helped countless people. The success of SUMO has been compounded by Paul's...