Engaging Marketeer

It's time for a bit of a rant on today's episode of the Engaging Marketeer. Unfortunately, I've received word of some ridiculous behaviour within the digital marketing industry, involving supposedly 'stolen' websites and some frankly laughable legal action. I feel compelled to address the sheer audacity of the news I've caught wind of, and while I probably could have gone further into rant mode be...

In this episode, I'm talking to successful marketeer and podcast host Hayley Meakes. Hayley is the host of the SnipBit podcast, which has featured interviews from a wide range of successful athletes. These include athletics legends such as Steve Backley, Roger Black and her uncle, Daley Thompson, as well as a number of other interesting guests. Hayley is a good friend of mine, which allows for a n...

This week, I'm talking to Charlie Bond, producer and star of the upcoming horror-comedy-musical film Powertool Cheerleaders vs The Boyband of the Screeching Dead . Charlie has been acting for well over a decade, primarily in the genre of horror, and has recently ventured into production as well with her new film. Here, Charlie paints a vivid picture of the struggles and obstacles involved in creat...

Today, I’m talking to the founder and chief visionary officer the world’s largest business networking company BNI, Dr. Ivan Misner. Since founding BNI in the 1980s, Misner's approach to networking has benefitted millions of people around the world and helped to generate billions in revenue, with over 10,000 BNI chapters now active across more than 76 nations. Key Takeaways Ivan's attitude towards...

Since TF Nation starts today, what better guest for my podcast this week than the amazing poster artist Matt Ferguson? Transformers fans will certainly recognise his work on the 35th anniversary of The Transformers: The Movie. He's also produced iconic art for movies like Dune, Thor Love & Thunder, Doctor Strange in the Multiverse of Madness, The Empire Strikes Back and The Thing - so even if...

In this episode, I'm interviewing a very old friend of mine, Billy Edwards, who I’ve known for 20-something years. Billy is a solicitor in Liverpool, but it’s more interesting that he organises and runs what I think is Europe’s largest Transformers convention - which takes place in Birmingham each year - TF Nation.  We talk about TF Nation, what the future holds for the convention and what it’s li...

In this podcast, I talk about one of the horrific scams that do the rounds on social media in my industry.  What's the scam?  Posts in community Facebook groups that offer free websites, where businesses only need to pay the hosting fee.  I discuss why these posts are, in fact, money-thieving scams, what makes them so terrible and what you're actually paying for if you fall victim to one.  So, if...

She was fired on the spot from her role in television due to a minor misunderstanding that wasn't even her fault, but it might just be the best thing that ever happened to Rohini Makwana. This week, I chat with Rohini from Livewire Media about how a lifelong love of videos and cameras has led her to help clients with video production and marketing, and how she helps them overcome all-to-common iss...

Today's guest is sure to provide inspiration for those of you out there who feel you've not quite found your "why?", and have slogged your way through jobs without ever really discovering your calling. Innovative coach, mentor and speaker John Drysdale explains his journey from working class Scotland, to offloading oil in the Middle East, to his work today with No Guru and Asentiv. An self-confess...

In this episode, I'm interviewing a fellow digital marketer, Martin Litt, who moved from what many would consider to be the dream job of getting paid ridiculous sums of money to travel around drinking and selling wine into the world of digital marketing.  We talk about how he found the resolve to keep going and change his whole business, the benefits of networking groups like BNI and the dreaded G...

In this podcast, I talk about something that may seem quite basic and obvious to most people within the digital marketing industry, but based on the experiences I’ve had with people over the last few weeks, it does actually need to be expressed.  What is it, you may ask?  How to promote your business via Facebook groups.  I discuss the mistake that so many people make when it comes to promoting th...

As a child, she was fascinated by the "bad guys" and drug dealers in programmes like Miami Vice, so how did that lead her into banking, and then from that into expert copywriting? Danika Stochosky knows as well as anybody that life isn't always what you expect it to be, but her journey is one of balancing the necessity to find work with never forgetting her dreams and passions. With a knack for pr...

He was called out by Nigel Farage on GB News, and caused Katie Hopkins to read out complete nonsense (even more so than usual) live on her LBC radio show, but why does he do it, and how is he so good at it? Today I'm speaking to Simon Harris, who runs the hilarious Man Behaving Dadly blog and satire/fake news website Southend News Network. Both wildly successful, they've been a thorn in the side o...

In this episode, I'm speaking with Helen Dewdney, also known as The Complaining Cow. Now, she won’t be offended that I call her that, as it’s literally her brand! Helen helps people make complaints to companies, and she helps companies form their own complaints procedures to make it easier for their customers and their clients to complain to them.  It was great to talk to a kindre...

In this podcast, I’m going to talk about a time when I first started in the web design industry, back in the late 1990s-early 2000s.  My first “proper” job was as the web designer for GAME. When I worked at GAME originally, it was called Electronics Boutique. The company then bought the Irish company GAME, which had a very different customer profile.  It wanted to keep...

Have you ever felt like nothing you do is working, and that no matter how hard you try, you're not getting anywhere? I'm sure we all have at times, but today's guest is an inspiration to anyone who has ever felt like giving up. Danielle Clarke has always got a buzz from solving problems, going right back to fundraising for her school as an infant, through to refusing to settle for unsuitable work...

"It's 800 words! Neil Patel says it's 800 words! Don't do anything shorter than that or it won't work!" In this podcast I address one of the most common questions I get asked, and it's a relatively simple one, but it's so often answered wrongly. Far too many supposed SEO and digital marketing experts cling like glue to something Neil Patel or John Mueller may have said once upon a time, taking it...

I’m speaking with one of the busiest men in the British film industry, producer Jonathan Sothcott. I first got to know Joanathan over 20 years ago when bonded over our mutual love of Transformers and Steven Seagal movies. Back then Jonathan was into film journalism and he worked extensively on a number of DVD releases interviewing iconic actors and recording audio commentaries. Over the year...

In this episode, I’m going to talk to you about one of the most obvious mistakes that people make with their website that can absolutely destroy their rankings in search engines, and the traffic, sales and leads that come through them.  This is such an obvious mistake, I can’t fathom why anybody would ever make it in today’s day of search engine optimisation (SEO). Recently,...

In this episode I have a long overdue catch up with one of my old mates from film school, director Phil Claydon. Phil Claydon is best known for directing the 2009 film Lesbian Vampire Killers, but he's so much more than that! His passion and excitement for film really shines through, and he was the one at film school who everyone knew was going to make it – he’s also the only one from...

Something that really annoys me about my industry is when the so-called 'rock stars' of SEO spend all their time telling people they're really good at SEO, and what search terms they rank for. The search terms they're so proud of are invariably never searched for, which is why they've managed to rank for them, and the only people who ever search for them are 1) themselves, and 2) other people who...

With a childhood dream of being a stand up comedian, I leapt at the chance of entering a stand up comedy competition to raise money for Wirral Mencap. Following 6 intensive training sessions with a professional comedian I wrote and performed my own routine at Prenton Park, the home of Tranmere Rovers FC, in front of 200+ paying guests and alongside the other amateur comedians. The winner of the co...

Lorenzo di Bonaventura’s movies have generated well in excess of $7 billion at the global box office, and he has worked on some of the film industry’s largest franchises such as Transformers, G.I. Joe, Jack Ryan and Maze Runner. The list of actors Lorenzo has produced in films reads like a who’s who of Hollywood royalty, including Bruce Willis, Arnold Schwarzenegger, Keanu Reeves...

With an acting career that started when she was just 12 years old, Jenny Agutter has appeared in some of the best-loved cult classics of the last 40 odd years. Her movie credits include such films as Logan’s Run, An American Werewolf in London, The Railway Children, the hugely controversial ‘Walkabout’ and even in the MCU in Avengers and Captain America: The Winter Soldier. ...

Most people who try to run Facebook Ads find they don’t work, or they cost too much and never generate enough business for the expense. I’m going to tell you why that is, and share my 6-step process for always getting the best results with your Facebook Ads. This process has been used again and again for our own agency, and for our clients, and has seen ads generate hundreds of times t...