Employer Branding Podcast

Jacob Morgan is an author, speaker, and futurist who helps organizations across the world understand the future of work and its many implications. Questions for Jacob: Who are you and what do you do? The Future Organization is your company, what’s the future like? Tell us about your new book? Employee experience - is this another buzzword? What are we really talking about here? What’s your take on...

LinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand. I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want. Questions for Jon: Tell us about this piece of research and its methodology Why is it importa...

In this episode, we’re going very meta. Imagine working for an organisation that makes money by recruiting for clients. Yet you find that attracting candidates to your own business is difficult. We’re going to learn what a boutique staffing firm in Sydney Australia activated some employer branding to attract talent. Questions for Christina Knock of Cox Purtell: Who are you and what do you do? What...

I love a bold statement. "Employee engagement is dead" is up there, and I had to have a chat with Cliff Ettridge to learn more. Cliff is a partner at The Team, a communications agency in London. Here's what I had to ask him: Who are you and what do you do? Why is employee engagement dead? How do you get more money for internal communications? Tell us about the lack of diversity in employee communi...

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What’s the purpose? Stay tuned - all shall be revealed in this week’s expert interview. OK, I'll reveal it now. Paul Davies is a Consumer Marketing Director at Microsoft, I asked him the following questions: Who are you and what do you do? What’s the cor...

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Questions for Jennifer: Who are you and what do you do? The tech industry has had a few run-ins with corporate culture lately, how would you describe the culture at Salesforc...

Ryan Kellogg is veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Questions for Ryan: Who are you and what do you do? Corporate culture - why is this important (and why now)? Tell us about the culture in the armed forces What’s a step-b...

Moritz Kothe is CEO of kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the United States, we thought we'd ask him a few questions around employer reviews, culture and transparency. Questions for Moritz: Who are you and what do you do? Employer reviews - why is this important, and why now? The elephant in the room is Glassdoor -...

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the UK. Questions for Shaun: Who are you and what do you do? Staff perks - why is this important and why now? What's the most popular perk for your users? Hygiene factor vs. purpose/fulfilment If millennials really wa...

Catalina Schveninger heads up global employer brand for British telecoms giant Vodafone. We recently had a chat, here are some of the questions: Who are you and what do you do? Tell us about Vodafone and its culture? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? How do you measure...

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do y...

How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Questions for Bryan: Who are you and what do you do? Before we get into our topic, what’s your take on Google for Jobs? Employee storytelling - why is this important (and why now)? Us HR...

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin....

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC. Question...

The phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’s special for me is the chance I have to interview the creator of the idea - Simon Barrow. Questions for Simon: What prompted your thinking in the first place? What issues did the idea have to surmount in the early years? Some would argue that there is no...

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret...

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s...

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Questions for Greg: Tell us about HomeServe and what you do? What's the corporate cultur...

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companie...

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to deve...

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson to get some details. Questions for John: Tell us about WilsonHCG and what you do? Tell us about the 2017 Fortune 500 Top 100 Employment Brands report What are the top line findings for 2017? Let’s break it down: Job boards, Career sites, Accolades CS...

This week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive Talent and what you do? What’s your take on employer brand? Why is content important for employer branding? What’s a step-by-step to success with it? What are some pitfalls to avoid? How can we measure ROI? What companies are doing it right? What’s th...

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why i...

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. Questions for Michael Smith who heads up employment brand for Walmart: Tell us about Walmart and what you do there? What is the culture like in...

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employme...