Employer Branding Podcast

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph. Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is c...

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds. And just because you're wondering; She will let us in on what Philips does nowad...

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgi...

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in the...

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns. S...

Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends. Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major t...

Today we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, in this episode she shares how they go about attracting and retaining talent with employer brand. Show-notes at https://employerbrandingpodcast.com Find Quila on LinkedIn: https://www.linkedin.com/in/qu...

Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered. Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK. Show-notes at https://employerbrandingpodcast.com Connect with Steve on LinkedIn...

Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in 180 countries. Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she shares how the company goes about hiring over 7,000 generation Z employees. Show-notes at https://employerbranding...

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees. Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO. In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company...

This week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness a new set of values to drive this change across the business. We speak to Angelika Inglsperger, Group Head of People Attraction and Talent Management at Allianz Group. Shownotes at https://employerbra...

This week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little bit of an image challenge and has slipped in talent attraction rankings lately. Sound familiar to your employer? We get the full scoop on how to turn the tide from Chris Knorn, Global Director Employer Branding at Siemens based in Munich. Get the full...

This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We get the details from Kerstin Wagner, Head of Talent Acquisition at the company. Get the full scoop at https://employerbrandingpodcast.com Connect with Kerstin: https:/...

This week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear employer brand has been to the journey. All this and more in our chat with Debbie Celado, who is the Vice President - Employer Brand Marketing at Citizens Bank. Find Debbie on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Read the full show-not...

Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditional company with a rich heritage can stay current and attractive to tech talent. Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahdovlo/ Read the full show-notes: https://employerbrandingpodc...

Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Brand & Social Media Lead - Americas at Dell to get the full scoop. Find Dalhia on LinkedIn: https://www.linkedin.com/in/dalhiarodriguez/ Read the full show-notes: https://employerbrandingpodcast.com 10 Rea...

Apparently, London sends the most traffic and activity onto LinkedIn every day. Why you ask? Maybe because there are more recruiters here than you can shake a stick at. Especially agency ones. But who's doing it right on LinkedIn? Well, that can be debated. One way is of course to speak to the company that gets awarded “most engaged recruiting firm on LinkedIn”. Eamon Collins is the Group Marketin...

It’s the year of video... again. No, really… video is seriously the channel to use for employer brand campaigns. I mean I like a podcast, but when considering a new job opportunity you will want to see what the offices look like, get a feel for company culture what and most importantly you want to see what people you’d be working alongside. We've spoken to Audra Knight, Employment Brand Boundary B...

Gen Y, Gen Z, millennials - who out there is trying to get these folks interested in joining your company? Wouldn’t it be interesting to chat with someone who is Gen Z and also working in employer brand? What a jolly good idea. This week I've spoken to Lane Sutton who is both a recruitment marketer and a Gen Z'er. He shares his insights on talent attraction for millennials, his experience working...

Why is it time to reset your approach to talent attraction? What's the role of research in employer brand management? How does EVP relate to employer brand? Is it employment or employer brand? We speak to Susan LaMotte, CEO of exaqueo to get the answers. Learn more at www.exaqueo.com and follow Susan on Twitter: @SusanLaMotte Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitt...

Inbound recruiting is HubSpot's approach to employer branding and candidate experience. Hannah Fleishman heads up inbound recruiting at the tech company, in this interview we explore how they make full use of their strong culture and technology to attract, recruit and retain the best talent. LinkedIn: https://linkedin.com/groups/3984352 Twitter: https://twitter.com/employerbranduk Full show-notes:...

Is it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells us about their employer branding. The company is faced with low (employer) brand awareness, a fiercely competitive talent market and a challenge to attract great sales people. Connect with Ana: https://www.linkedin.com/in/anamharris/ Check out Houzz:...

Let's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your employer brand warts and all? This will attract the right people and get the others to opt out themselves. We've spoken to Dee Murphy, Organizational Phychologist and Jobbio's Expert in Residence to learn about this concept and much more. Connect wit...

Ruth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV shows and brands they love. Questions for Ruth: Tell us about what you do? What's the culture like at Shazam? Where do you struggle to hire the right people? Shazam's consumer vs. employer brand? Talk to us about your employee advocacy initiative? Ho...

TUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. Questions for Sibylle: Who are you and what do you do? What’s the corporate culture like at your company? What talent challenges are you faced with? What's the best source of hire for TUI? How does employer branding help you with this? What is your E...