Employer Branding Podcast

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Questions for Steve: Who are you and what do you do? “Recruit Fans, Not Candidates” - please elaborate What’s a step-by-step approach to recruiting fans? Talk us through how you worked with Velocity Pa...

With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate experience. I've chatted with Kevin Grossman of the Talent Board and The Candidate Experience Awards to get some details. Questions for Kevin: Who are you and what do you do? Candidate experience - w...

Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand, or talent community as he prefers to refer to it. Questions for Erin: Who are you and what do you do? Employer brand for startups - really? Isn’t employer brand just for corporates? OK how is EB in...

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some dumb questions for Lars: Who are you and what do you do? How has the field of Employer Brand evolved over the past several years? Is the term in ascendancy or worn out? Why does the world need another b...

What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting and employment marketer and has written and spoken numerous times about employer value propositions. Questions for Maren: What is EVP? Why is it important? How does it differ from USP? What size of comp...

Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans Insights report? Tell us about defining empathy at the employee level? What are family principles to live (and work by)? What does "mentor the person, not the position" mean? As a bonus insight - a dab of...

It's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Director and here are the questions: Tell us about Shutterstock the Creative Trends research? What are the four Global Trends that are capturing the world's imagination? What specific cultural trends are you seeing? What design trends are taking place? Talk...

Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step...

Candidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who leads Talent Acquisition at Sofology. Learn more about Ben's approach in this interview. Questions: Tell us about Sofology and what you do? What is candidate experience? Why is it important? What’s your approach to it? What inspired you to create your m...

What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marke...

How can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken to my buddy (and Undercover Recruiter blogger extraordinaire) Lisa Jones of BarclayJones to learn more. Questions for Lisa: Tell us about your organisation and what you do? What is recruitment marketing? Why is it important? Step-by-step guide to suc...

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn...

When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and w...

Hung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm willing to hear him out. Some questions for Hung: Tell us about Workshape and what you do? Is it a glorified job board or more of a vacancy dating service? Why is employer branding bullshit? What's wrong with candidate experience? What do you propose e...

How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights. Questions for Jo: What exactly is SEO? What is social media? Why would you use social above SEO? And vice versa? How does SEO and Social Media work together? How can they help build your brand? What is the ROI on interactions? How can social he...

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most soci...

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the toughest audience in the game (especially tough if they don't exist). Here are some of the takeaways from our chat: 1. Focus on millennials as a nuanced, varied group of people. 2. A positive sentiment is...

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achi...

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of...

Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to pro...

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal...

Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to find out. Questions for James: Tell us about The Economist and what you do there? Twitter - give us the backstory and the main reasons people use it? What problems is Twitter suf...

When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a rental car company, what makes them different? I've spoken to Ashley Hever of Enterprise Holdings to get some Fahrvergnügen on the topic. Questions for Ashley: Tell us about Enterprise Rent-a-Car and w...

Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Questions of Liz: Tell us about Rackspace and what you do there? Employee advocacy - what prompted Rackspace to launch the program in the beginning? What problems were you looking to solve? What types of content do you...

Slack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Questions for Angela: Please remind our listeners all about Recruiting Social and what you do there. What is Slack all about? Can anyone join Slack? Why would we be using Slack for recruiting? W...