Employer Branding Podcast

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Questions: Tell us about HSBC and what you do there, please. What prompted HSBC to launch an employee advocacy program? Was there any particular problems you were looking to solve? What types of content do y...

The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and knowledge. To shed some insight on this I’ve spoken to Claes Peyron of our gracious sponsors the Employer Branding Academy. Questions for Claes: Tell us about your the Employer Branding Academy and wha...

Personal Branding. What exactly does that mean and how can people and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of Encouraging people in business to blow their own trumpet. Questions for Jennifer: Tell us about what you do? Personal branding - what are benefits to organisations? Is...

There are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Questions for Todd: What is King Content and what do you do there? How do organisations use con...

Vodafone. World’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. Questions for Kimberley Harcombe of Vodafone UK: Tell us about Vodafone and what you do there. What prompted Vodafone to launch an employee advocacy program? What was the primary goal of the organisation? What type o...

Public transport is a great invention right? Especially when it runs like clockwork. Which isn't always the case. How can transport authorities deliver customer service to their users where they want it and when they want it? I've spoken to Justin Clark of Transport for Greater Manchester to find out who they do social customer service. Questions: Tell us about Transport for Greater Manchester and...

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Questions for Alli: Tell us about SAS and what you do there? What prompted SAS to launch an employee advocacy program? Did any specific use cases emerge with employee advocacy? What types of content can we see in this progr...

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content ge...

How can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager of Cision to find out. Questions for Michelle: Tell us about Cision and what you do there. What social channels work best for Cision, and also which ones aren't working so well? What content can we expect to see in Cision's weekly Facebook Live broadcas...

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to...

How are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States. We talked about the futures of radio & podcasting, and how they're using social media to deliver their content. You can listen via iTunes, SoundCloud or keep reading for a summary of our conversation....

Mobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include: Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges w...

How does a global technology company that powers billions of transactions – physical and digital make use of social selling? To find out, I had a great chat with Paul Lewis of Pitney Bowes. Questions for Paul: How did you implement social selling within the organisation? Can you talk us through the steps? When you rolled out this program, did you have strategy, training and other steps in place? H...

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to...

How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London. Questions for Sophie: Tell us about Xchanging and what you do there? How did you go about implementing soc...

How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Questions for Ed: Tell us about "Social Media Employee Advocacy: Tapping into the Power of an Engaged Workforce." What results do brands expect when they invest in employee advocacy? Would you say so...

Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating. To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. Questions for Victoria: Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better...

Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they are using these reviews as constructive feedback? To get the scoop, I've had a chat with Diarmuid Russell, Head of International at Glassdoor. Questions for Diarmuid: Wh...

How can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Questions for Glenn: What would you say is the main challenge that employee advocacy addresses? Is employee advocacy better suited for large companies? Which social channels do you see giving the best results for your client...

Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn, Twitter and YouTube to tell stories to their target audiences of consumers, brokers and employees. Questions for Keith: What are some of the challenges that you face with social media? What are your...

How do you implement social selling in a B2B organisation? What social networks should you use? How can you visualise your product offering? To get some answers, I speak to Mike Davies, UK Head of Business Development at Santander UK Corporate & Commercial. Some questions for Mike: Tell us about Santander and your role there? How did you implement social selling at Santander? Do you use any networ...

Why is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a roflcopter? To get some answers, I speak to Susie Boniface, journalist and author of “The Bluffer’s Guide to Social Media“. Some of the questions of Susie: Is social media really something new? What's the deal with LinkedIn? Where does the definition o...

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks to David Brudenell, Chief Digital Officer at Universum to learn more and to discuss their new report "Inside Social Media" Questions for David in this episode: We now have 31 hours in a day thanks to multi-tasking: what’s the breakdown? Time spent on re...

Isn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How can we ensure we keep it human online? I speak to Chris Marr of the Content Marketing Academy to get all the answers. Questions for Chris: Tell us about the Content Marketing Academy and what you do? There is a lot of content out there already. Remind us,...

How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? We speak to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get the scoop. A few questions for JR: Tell us about yourself and your work? What’s the paradig...