Employer Branding Podcast

We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its leaders and employees to be advocates on social media and what digital brands inspire Ian. Tell us about Adecco Group and your role there? How did Spring Professional come about, what was the problem y...

Jorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016. Questions for Jordan: Tell us about Shutterstock’s Creative...

We speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media to sell and promote their products. A few of the questions we ask him: How do the world’s biggest fashion brands use Social Commerce to boost their exposure to new demographics and increasing revenue? How is the fashion world leveraging social conte...

We speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We ask Scott the following questions: Is social media just a myth? Pls tell us about this Gallup study and some of the top line findings Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power, according to Gallup - but they dr...

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions: Tell us about Brand Amper your roles there? Why do companies need employee generated content? Wha...

We speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions: Why should we use Instagram and not Twitter, Facebook or LinkedIn? Should you separate business and personal? What’s a step-by-step guide to success on Instagram? How do you get more engagement? How do you get more followers? How can you source on Instagram?...

We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episode: Tell us about Weber Shandwick and your role there? What challenge do CEOs face with social media? What is a step-by-step approach to becoming a Social CEO? What are the best platforms to use? What can you tell us about about women vs male executive...

LinkedIn has hit a major milestone in the UK - the professional network now has 20 million active users in the country. I decided to ask five leaders of British business how LinkedIn has impacted their work: How has LinkedIn changed your business and industry? How do you and your organisation use LinkedIn? What is the future for LinkedIn? Andy Hill is Executive Vice President Talent and Resourcing...

We speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? What are the challenges communities are facing in 2016? What is the difference between visible engagement and valuable engagement? What’s the danger of being in the 'showbusiness' industry? What is the importance of microskills to achieving valuable eng...

How do you innovate in digital employer branding? One company that keeps innovating in this space is L'Oreal, the French beauty giant. I've had a chat with Alexander Onish who is the digital employer branding manager to learn more about their employer branding program. Article: http://linkhumans.com/podcast/alexander-onish-loreal Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http:...

How can leaders be engaged on social and digital platforms? How do you measure ROI on being an engaged leader? What leaders can we learn from? To get some answers, I've had a chat with Charlene Li, founder of Altimeter Group, and author of "The Engaged Leader". Read the full article: http://linkhumans.com/podcast/engaged-leader-charlene-li Subscribe on iTunes: http://bit.ly/smknowhow

What is social intelligence and why do you need it? What are the best social data and listening tools out there? How can you calculate ROI on social media intelligence? To get the answers, I've had a chat with Catriona Oldershaw, co-founder of The Insights Distillery and previous speaker at Social Media London. Read all about it: http://linkhumans.com/podcast/social-intelligence-catriona-oldershaw...

Why is employee engagement critical to boosting employee advocacy? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. Read the post: http://linkhumans.com/podcast/dave-hawley-socialchorus

How can you create a kick-ass culture to hire tech talent from all around the world? How can you create a kick-ass culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I've had a chat with Brendan Bank, CIO of Booking.com to get some answers. Read the full article: http:/...

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does 'a great saga needs all sorts of heroes' actually mean? To get some answers, I've had a chat with fellow Swede Natalie Mellin, Global Employer Brand Project Manager at King. You can listen to the podcast at SoundCloud or iTunes, or read a s...

What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who is the Global Lead of Social Recruiting Initiatives and Strategy at Capgemini. Read the full post: http://linkhumans.com/podcast/sarang-brahme...

Why do brands need community management? Why should your social media manager NOT be your community manager? And how does Phil Collins fit into it all? To get some answers, Jorgen has had a chat with Christie Fidura of The Perfect Circle, former manager of the Adobe community for EMEA and organiser of the Community Manager London Meetup. Full post: http://linkhumans.com/podcast/community-managemen...

What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco Group and also a keynote speaker at #smlondon LIVE! Read the full article here: http://lin...

What’s the difference between employer branding and employer brand management? What social media channels are best to attract talent? How did one woman from Cumbria win the war for Britain? All this and more in our chat with Richard Mosley, VP of Strategy at Universum.

Why is employee advocacy important to your organisation? According to the Finnish employee advocacy service Smarp, there are 6 clear benefits of employee advocacy: - Increase your reach by up to 10x more than a company's corporate social channels. - Build trust, an employee advocate is trusted twice as much as a CEO. Save costs, employee shares generate on average 4 clicks on Facebook. - Engage yo...

What can a company do to increase its employer brand on LinkedIn, social media and beyond? We've had a chat with Chris Brown is the Director of UK Talent Solutions at LinkedIn, Gen X vlogger and of course a guest blogger for a wonderful site, Undercover Recruiter. Article: http://linkhumans.com/blog/linkedin/employer-brand-linkedin-chris-brown Show notes: http://linkhumans.com/podcast iTunes: http...

Emails. Love them or loathe them, they are very effective for marketers both in B2C and B2B. What are the elements of a successful email marketing strategy? We have asked this any many more questions to Tamsin Fox-Davies who is a Senior Development Manager at Constant Contact in the UK.

A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg

Social media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-house? To answer this question I've had a chat with Rylan Holey who is a music blogger, a cellist, a member of the London Philharmonic Choir, speaker at #smlondon LIVE! last year, London operator for #FollowTheSun and of course the EMEA Partner Manage...

You may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. We previously had Lisa Toner, his colleague, on this podcast and we collaborated with HubSpot on the Social Sup...