Employer Branding Podcast

What is social collaboration and learning? How can organisations benefit from using these? To find out we've had a chat with James Tyer who is the Global Lead of Social Collaboration lead at Kellogg Company. In this podcast we discuss Working Out Loud and we find out what James' favourite breakfast cereal is. Read the full article here: http://linkhumans.com/podcast/social-collaboration-learning-j...

How on earth can you use Twitter's live streaming app Periscope for social HR and employer branding? In this chat with Lars Schmidt we find out what Hootsuite did in their campaign #FollowtheSun, what results they achieved and what lessons they learned. Read the full article: http://linkhumans.com/blog/periscope-social-hr-lars-schmidt All write-ups: http://linkhumans.com/podcast iTunes: http://bit...

Why is social media a vital part of any organisation's recruitment strategy? What are the eight steps to success in social recruiting? What are the pitfalls and what are some great examples of companies doing it right? We have spoked to Andy Headworth of Sirona Consulting to find out the answers. Read the article here: http://linkhumans.com/blog/social-media-recruitment-andy-headworth

In this interview about video marketing, YouTube guru Aimee Bateman of Careercake answers the following questions: Why is video marketing important to brands and companies? Do you have a step-by-step guide to creating effective video content? What are some of the mistakes to avoid with video marketing? What technical equipment do you need? What are some tips and tricks that marketers should know a...

Learn more: http://linkhumans.com/blog/inbound-marketing-david-smooke From the article: Inbound marketing is a great way to get people to your own message. At the simplest level, it’s driving traffic to your values. I really look at it with the rise of the internet as the best way to market because as you put out your message, your ideas, your content, your status updates, you end up attracting pe...

How can a brand go from survival to significance online and offline? What's the 60:30:10 rule? What makes Levi's, Toms and Patagonia significant brands? Read the full article: http://linkhumans.com/blog/brands-significance-jeremy-waite-salesforce

How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant. Davina answers the following questions: Tell us about the Maersk Line social media program? How do you sell a container on Twit...

How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator and podcaster extraordinaire at LeadPages. In this episode, we discuss how to set up your opt-in forms, creating a lead magnet, what details to ask for, what technology and tools you ought to use for the best conversion rates. Read the full article here: http://linkhumans.com/podcast/buil...

We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans. In this episode, Ben answers these questions and more: 1. What is Employee Advocacy? 2. Why is Employee Advocacy important to companies and brands? 3. And how is Employee Advocacy beneficial to employees? 4. How can a company get started with Employee Advocac...

Linda Bolg, Head of Marketing at Audiense gives us the inside track to advertising on Twitter. Here are some of the questions Linda answers in this episode: 1. Facebook has a larger audience, LinkedIn has more decision makers, Pinterest and Instagram have higher engagement. What makes Twitter a good place to reach your target audience? 2. There are lots of advertising options on Twitter, which wou...

Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Questions that Jeff answers in this episode: 1. What is the value of a social audience and how can you measure it? 2. What are some of the challenges companies face in terms of audiences? 3. How do you segment audiences and how do you attract eac...

We talk to Martin Mosler about Hager Group's social media and employer branding journey. Learn more about Hager Group: http://hager.com/ @HagerGroup Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the Link Humans Social Media Know-How podcast. Isobel talks about the most important ingredients in how to write a successful blog post for your company's website. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to another episode of the Link Humans social media podcast. Isobel talks about competitions on social media and gives her top 5 tips on how to host one successfully for B2B. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the episode 10 of the Link Humans social media podcast. Isobel talks with our very own LinkedIn Expert Lincoln Coutts. This week's topic is how to reach out to your followers on your LinkedIn company page. Find more about Link Humans at linkhumans.com/ @LinkHumans

Isobel talks with David Smooke, Director, Content Marketing & Social Media for SmartRecruiters. This week's topic is about Pinterest and how to build a strong Pinterest page for B2B companies. Article: http://linkhumans.com/blog/tips-great-b2b-pinterest-page Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Welcome to the fifth episode of the Link Humans social media podcast. Isobel talks with Jorgen Sundberg from Link Humans about why a strong employee presence on LinkedIn will benefit your brand. Find more about Link Humans at linkhumans.com/ @LinkHumans