Embodied CEO

I'm creating a boutique marketing experience for every business owner who works with my team - even though we have 75+ clients! Wanna know how we do it? It's all about the people I hire. And today I'm sharing the genius behind a hiring process that brings me the best of the best in ads managers and more.  

Facebook ads are the entrance into your funnel, right? Meaning, they're not the whole strategy start to finish. On today's episode, I'm taking you through a case study in failed marketing (i.e. the silo effect that happens when one company runs ads and another writes the copy.. and nobody knows the strategy).

"I don't want to be spammy and give a deadline." I hear this time and again from potential partners, and.. I totally get that! I don't want you to be inauthentic or scam your followers either. But, scarcity and urgency in your marketing is crucial. The KEY here is this: You can do it without being "spammy." And I can show you how.  In this episode, I'm walking you through the differences between s...

You've done the work to get the right people signed up for your webinar. They watched or they didn't - but now they're on your list! What's next? How can you build up that ROI. On this episode I'm sharing the genius strategy behind our automated 90-day nurture sequence that happens AFTER the webinar ends. (This strategy has proven to increase sales by 15-25 percent for our clients!)

What separates million-dollar business owners from the rest? I've got insider knowledge on 75+ influencers in this space, and I can tell you - it's not what you think. They're not crazy successful because they have the best funnel, or the best team, or the most money to start with. They're successful because they *think* differently. On today's episode I'm sharing the top 5 qualities I see in our...

Welcome to 2019! In our first episode of the new year, I'm sharing my predictions for what will (and won't) work with digital marketing this year, in the age of hesitant buyers + a saturated marketplace.

It can be really tricky to scale ads quickly enough, especially during a live launch. And here's the thing: There's a right way and a wrong way. (If you've ever run ads and had an UNsuccessful day one, you know this well! Every day after is harder and harder to catch up.) This episode is all about the ART of scaling. I'm sharing my team's tips + tricks for scaling ads quickly (i.e. during a 3- or...

The entrepreneur curse that kills your marketing? Those 10,000 new ideas that steal your focus. Now, hear me out: You're an entrepreneur, a visionary. Your ideas keep you afloat. But, if you try to make happen every single one, your business will fail. This episode is all about how to achieve the FOCUS required to reach the level of success you want.

If you've got a webinar that leads to a high-ticket program, coaching or services, we've got the funnel HACK that will increase your sales (by 5-10 percent!). It's no secret that webinar show up rates are on the decline. That doesn't mean, though, that people don't want or need your high-ticket item! It means they don't have time to wait for your sales pitch.

If you're running ads to a webinar, your primary goal is to increase webinar attendance, right? That's where your sales come from - the people who actually show up and hear what you say. Today on the podcast we're talking about the 4 most effective ads to increase attendance before and sales after the webinar.

I'm closing the doors to new partners on December 21 (until early next year). That's almost unheard of in the marketing world, but it's a decision you should consider, too.  A lot of digital marketers are really good at selling their product or service. But the more they sell and the faster they scale, the harder it becomes to *successfully* DELIVER to clients + customers.

Hirsh Marketing is making a huge pivot from "ads agency," because we're MORE than an agency (and always have been). In fact, we're shifting our language to reflect a movement toward ANTI-agency. And today's episode is all about why.

Instagram is where it's happening lately. But, not everyone is leveraging this for their marketing strategy - and even fewer people are doing this well. (Take a scroll through IG, and you'll see what I mean.) In this episode, I'm talking about the basics of marketing on Instagram.

You've heard me say it before: One of my biggest pet peeves with other ads agencies is their narrow-minded focus. Too many marketers look at Facebook ads manager as your only measure of "success," but that's an incomplete picture! In this episode, I'm talking about how you can adapt the Hirsh Marketing tracking system that takes a holistic view of your customer journey and makes our clients more m...

You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what if I told you that's what's keeping you from hitting your goals? What if your inability to pick just ONE thing is the reason you can't reach that next-level success?

Don't ditch your latest product or service, only because your ads aren't converting to sales! What if it has nothing to do with your offer and everything to do with how you talk about it? Or who sees it?  In this episode I'm taking you through the step-by-step process for what to pay attention to in your marketing and your funnels. There are 3 factors; I'm diving into them in order of importance (...

Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I'm talking all about what to do with your ads during the holiday season.

How do you know when you're ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In this episode, I'm breaking down the details of each, to help you compare your options.

You know the holidays are a momentous time for business - but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays.

Running ads is not rocket science. The hard part is growing a team to manage results as you're scaling your business without dropping the ball. This is where an agency comes in, and a lot of talented, intelligent people have tried and failed to start and grow their own ads agencies. The key to your success happens behind-the-scenes with SYSTEMS and structures. And in this episode I'm giving you an...

In this episode we're defining the main differences between challenge + webinar funnels, offering examples for when you might use both, and asking the questions you need to answer before you begin.

In this episode you'll hear examples of some successful funnel and ad strategies and why they probably WON'T work for you and your ideal client. You'll learn: The KEY difference between B2B + B2C marketing (and why it really, really matters) Why Russell Brunson's strategy isn't working for you And how customizing your funnel can lead to more $$ Forget cookie cutter marketing. What do your people n...

On this episode of the podcast I'm explaining two ways of scaling your ads. Vertical scaling is what you're already familiar with. It's the more, more, more method: adding to something that's already working. Horizontal scaling requires a little more creativity, but it allows you to scale FASTER without adding "more" (or messing with your optimization). This is changing our client accounts like cr...

You're looking for an easy, cheap Facebook ad that's crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I'm sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup, you read that right.) This is our highest ROI to date, and it comes from… wait for it… Abandoned Cart Ads.

In this episode I'm sharing a Team Hirsh philosophy: It's less about IF your ad will be successful and more about WHEN. Before you shut down a campaign that's not working, I want you to ask, "Have I done everything I can to make it better?" And to help you out, I'm sharing the step-by-step process my ads managers go through to troubleshoot our clients' ad campaigns!