Embodied CEO

In this episode we're joined by Team Hirsh Senior Strategist, Taylor, to answer a host of questions about Instagram story ads! You've probably noticed that Instagram stories are quickly becoming the *NEW* newsfeed, so tune into for some quick tips on how to get the most out of your Instagram!

You've likely noticed that Facebook's algorithm is now favoring meaningful and genuine interactions with its users (specifically likes, comments, and shares). But, what kind of reaction is best? How can ads receive organic reach, too? Tune into this episode for a brief summary of what's working (and what's not) with the recent algorithm changes.

In this episode, I'm detailing my transition from thinking about the day-to-day into thinking about my company as an "investor" (rather than a CEO) - which means I'm talking all about the most important internal report we've created, to date!

After the Facebook/Instagram day-long shutdown a few weeks ago, a lot of people started asking, "How long will ads work on these platforms?" BUT, don't jump off the Facebook advertising train just yet. (Or maybe, ever!) Facebook isn't going anywhere, especially not overnight. Tune into this episode for my take on the future of ads on social media!

This episode is a behind-the-scenes look at my personal growth journey into running a multi-million dollar company in less than four years.

This episode is all about scaling with intention, because let's be honest - there's no way to "scale with intention" that doesn't involve making decisions with your data. And there's no way to get data besides spending money on ads. (That's just a simple marketing truth!)

And in this episode, Senior Strategist Roger is walking you through the "how to's" and what we're seeing on the side of what's working + what's not with this *new* feature. (NOTE: It's not really new; the new part is that it will soon be your only option within ads manager!)

In this episode I'm jumping into lecture-mode (just a little bit!) to remind you, "Don't go silent after a launch!" and "YES, your devotion to connecting with your people is required."

This episode is a little different from my usual marketing content, but if you're a business owner with 1+ employees, you've likely asked these questions, too. Listen in, and share your thoughts on Instagram!

In this episode, I'm detailing a Team Hirsh secret strategy: The Podcast Amplifier Funnel. (My amazing team dreamed this up, and our clients are already seeing huge success!)

In this episode I'm detailing 3 ways Instagram stories ads work really well for our clients. HINT: These are things you can start doing today (before, during, or after your next launch) to amplify your marketing success!

People often ask me, "How does your Team create ad creative that converts? Can you share your template?" Now, if you've been following along with me for a hot minute you know… #1. TEMPLATES DON'T WORK. And #2. My team of experts is trained in the innovation of testing new creative - on the daily. And yes, you can do this, too! In this episode I'm sharing the "how to" of creating ad copy with strat...

Facebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too - or at least frustrating, confusing, and expensive. This is why Team Hirsh has created an in-house solution for LONG-TERM reporting for our clients. And it's a process you can start using right now, too, because I'm revealing all the details inside this episode!

People are trained to ignore ads. (You, too, honestly.) Just like switching the TV channel or changing the radio station, people will simply scroll past anything that appears like an ad on Facebook or Instagram.  ...Unless you utilize this Team Hirsh HACK.

How far in advance do you plan for a launch? And what do you do during the "pre-launch" period? Let me tell you this: What you do + how you show up in the months before your big launch will make or break your results. (I'm talking about the lessons learned from some mega influencers we work with.)

*Today's topic is controversial (and it's different from my usual marketing advice).* Here's the truth: Building an online empire is hard work. Selling a digital product requires your time AND money. (Yes, you read that right.) In this episode, I'm challenging every single business owner who says, "It's easy! Just follow these 5 steps!" because I want you to know the REALITY before you begin. 

*SPECIAL GUEST EPISODE* Wanna get to know Team Hirsh a little better? I'm so excited to introduce the genius behind some of our biggest client accounts - Senior Strategist, Roger. In this episode, Roger explains the NEW testing phase we've added to our clients' ad campaigns. It's called Sandbox Testing, because this phase lets us play with ad copy before the full launch.

There's a lot of misinformation out there (I know, because I hear the stories of overwhelm + failure all the time). So in this episode, I'm clearing up the confusion about the number of funnels you need to succeed, plus what to include and where to start building your Value Ladder.

Yes, webinars work - but not for everyone. The better question is - Will a webinar work for YOU? In this episode, I'm answering the ever-prominent questions, "Do webinars still work?" and "How do I know whether a webinar will work for me?" I'm walking you through the 4 most important questions to ask BEFORE you jump into marketing your next offering.

In this episode I'm talking about the difference between marketing ONE webinar funnel and marketing your whole business. I'm challenging the "bro marketing" mentality that says your one funnel is the single answer to your million dollar dreams. (My opinion: If you're in business for real , it's definitely NOT .)  

My Team is well-known for ads that convert, but in this episode - I'm talking about our SECRET to why: Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is whittling away at the description of your ICA until we know exactly the pain points + how you can help.

In this episode, I'm detailing the importance of customized marketing strategy in a busy marketplace. I'm asking the questions, "What can you do differently? What can you do to stand out? How can you leverage YOUR personality?"

*SPECIAL GUEST EPISODE* with Maria, our Director of Strategy. One of our newer clients had huge success in his first week working with us (think $4k in sales.. before ads!) all because of the customized strategy that our Director of Strategy, Maria, put together in their first call. So I brought her on in this episode to take us behind-the-scenes on how we set our new clients up for success.