Embodied CEO

What is the number one foundational piece of marketing that many entrepreneurs either forget, or believe they've nailed down when, in reality, they haven't even gotten close? Messaging. Repeat after me: you cannot have successful marketing without dialed in messaging. That's why in this episode of the Not For Lazy Marketers Podcast, I'm diving into two keys that will instantly improve your messagi...

In this episode, I'm sharing the brutal reality of digital marketing today: fake businesses have been de-platformed. The ones who are looking for a quick fix marketing strategy, who want to put in the least amount of effort, who aren't willing to play the long game are going down fast. But the businesses that are committed to the things I'm diving into today are ones who will survive and have last...

I recently generated $45k in revenue for my business in just FOUR days without a sales page, with no ads, and no complex promotional strategy. And it was for a brand new offer. In today's episode I'm spilling all the details on exactly what I did to pull it off, but even more importantly, I'm sharing with you the strategies I've had in place for YEARS that ultimately made this exclusive offer I cr...

As CEOs, it can be easy to want to turn the onboarding of a new team member into Standard Operating Procedures, task delegation, and spreadsheets. But, in this episode, I'm breaking down for you the process that I went through and my OWN change of mindset when communicating with my team (new members, especially!) - not only so that they understand their roles, but also that they understand this KE...

When you're inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some seriously punchy content. But when we get busier, and BUSIER, creating content, the GOOD content, that inspires, is raw, and is real (which we already know is the type of content that performs best), becomes harder.  Lately, I've been feeling somewhat of a...

Facebook is BEYOND frustrating in so many ways - from ad metrics being overreported, privacy breaches, the monopoly that it holds over the industry, and the hold that it has over us as a society, all the way down to its addictive qualities.  So when news comes out about Facebook and these concerns surrounding it, it can be hard to comprehend which parts NEED to be taken seriously when it comes dow...

There's ONE thing that's killing your business, and no, it's not just iOS updates or algorithm changes.  The BIGGEST thing that's keeping you from achieving success is falling victim to cookie-cutter marketing. It can be easy to want to take the same exact path as your marketing idol, but trust me, just because it worked for them, that doesn't mean instant success for you and your brand! Tune into...

I'm so tired of the concept of, "I'm going to start an online business and I'm going to get money."   Yes, there are people out there that are crushing it. But there's a reason behind their success. And it's not because they have the perfect product, the perfect funnel, or the perfect strategy.  In this episode, I'm CALLING the BIG influencers OUT on their BS and bringing you THE TRUTH. I'm sheddi...

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it's time to start focusing on our ad strategy through the holidays. Although it can be easy to want to scale back, significantly cut your budget, or even stop your ads all together, you absolutely shouldn't. Tune into this episode, where I'm breaking down why you should STILL run ads in Q4 and through the holidays, h...

If you're feeling lost among the countless iOS updates, trust me, you're not alone. And, with iOS 15 rolling out, there's even more to catch up on. With updated email privacy settings, it can feel as though email marketing is on its way out. But, I'm here to tell you the opposite. So how do we combat these ever changing iOS updates and keep our email marketing successful and even better than befor...

In today's episode, I'm sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want to get to the bottom of it? Or maybe your business boomed and you want to figure out how to improve and scale that? Tune in to this episode to learn exactly how to take your marketing to that next level!

If you're one of the countless entrepreneurs out there saying, "it's so exhausting to try and keep up with my marketing and content now," I hear you. But the era of the creator is here, and the reality is it's more exhausting to continue resisting that than it is to finally step into it and embrace it. So how do you do that in a way that doesn't exhaust all your time and energy as a CEO? Tune in t...

In this episode, I'm sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I'm diving into NEED to know hot takes on what's working (and what's NOT) in the realm of Facebook ads today!

Today's episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazing strategy, write the most perfect emails… but if you don't have an incredible marketing foundation, none of that matters. Nothing else will work until you've nailed down your foundation. Tune in for an inside look into the first step of The Not For...

In this episode, I share a vulnerable realization I had as an entrepreneur that I believe so many other business owners will find value in. We often are consumed with the fear of failure and it ultimately holds us back from the success we're destined to achieve. Today, I'm challenging you to push past that fear and believe in yourself.

In today's episode I'm challenging you to look at your paid ads strategy differently than you have before. As humans, we often try to do what we know in the hopes that things will get better, but you can't continue executing the same strategy and expect to see different results. If you find yourself in the boat of struggling with increased ad costs, an unprofitable strategy, decreased sales, etc.,...

Last week, I made a bold claim that most entrepreneurs don't want to hear: we've entered the era of the creator. That means if you're trying to grow an online business, you have to step up and become a creator and commit to putting out even more innovative content and creative than ever before. In this episode, I'm sharing my team's exact insider process for upleveling your content and creative fo...

In this episode, I share an exclusive recording of The Shift: A Hirsh Marketing Partner Info Session. With massive shifts in the industry, come massive shifts to our agency and the level of support we provide to our clients. Tune in to learn about the vital component you now MUST have in your marketing and all of the shifts Team Hirsh has made to guarantee our clients' success with the littlest am...

It's time to start treating your marketing like an investment, no more excuses. If you're not dedicating time, resources, and money into your marketing, your business growth is going to go backwards, not forwards. Tune in to this episode where I keep it real and challenge you to prioritize your marketing as an investment in the success of your business.

A massive shift is coming to the world of digital marketing. Your messaging, your strategy, your offer, all of that still matters… but none of those will save you unless you've incorporated the one critical component that is now necessary for success with this shift. Tune in to today's episode to learn what it is and what it means for the future of your marketing.

In today's era of digital marketing, micro-content is king. Humans' attention spans are decreasing, and the demand for short, easily digestible content is rising. That means you've got to adapt your content to cater to what your audience wants, but how do you strategically share free content without giving away too much? Tune in to this episode for all the answers!

This is an honest and raw episode where I'm opening up about struggles I've been facing in my business over the last few weeks. Too often other entrepreneurs open up about these things after they've already come out the other side, but I believe there's power in sharing these hardships while you're still in the thick of them. Tune in for a completely transparent episode where I share a message tha...

In this episode, I'm sharing what a lot of entrepreneurs need to hear, but no one talks about enough: the mistake and danger of comparing other strategies to yours. We're often bombarded with an abundance of advice, but it's time to stop taking the word of our coaches, colleagues, influencers we admire, etc., as gospel. Tune in to find out why!

With the current direction we're going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in this new era, you have to increase your 1-1 conversations with your audience to build deeper connections that convert them into sales. Tune in to today's episode where I'm sharing all the hot insights and strategies on increasing your 1-1 conversation...

Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about it? In this episode, I go over these pressing issues and discuss the two ways you can combat them. Hint: The solution is not "I'm going to stop running Facebook ads."