Email List Profit Secrets

If you're a long-time listener of Storytelling Secrets... You've probably heard me say this timeless piece of wisdom... "People want to see your scars. Not your wounds". Which basically means, when it comes to publishing content... It's best you tell people about your struggles...after you've gotten through them. That way you can inspire them and give them hope that they can do it too. That to me...

Marketing geeks, this one’s for you. I called in an infomercial specialist on today’s podcast. Cheesy as some of them may be, there’s a reason why made so many sales. They follow proven principles that work! And I had a chat with one of the earlier pioneers of direct response TV ads - Rick Cesari. He’s done video campaigns for big companies like the George Foreman Grill, GoPro & OxiClean. And now...

I don’t like to admit it, but I’m dependant on caffeine to get motivated in the mornings. On an intellectual level, I don’t like it. But emotionally, I don’t know any other way to get by. So if you’re in the same boat as me… I think you’ll enjoy my guest today Nathaniel Solace. We talk about heaps of different ways to kick your caffeine habit and feel more energized.   I was first drawn to Nathani...

Wooohooo! Time to toot my own horn a bit. Just heard from my client last week that his launch brought in $247,000 in sales!! Okay, okay. Enough about me. Because this podcast is all about YOU. How is this launch relevant to you and your business? Well...Before I bring on my client  to do a complete deep dive of the strategy and tactics of what we did... I can give you three juicy tips to help you...

Hey, did you ever read Tools of Titans by Tim Ferris? It’s probably one of the best life factoid books ever. I’m still reading it - 5 years on. The reason why it was so good was because Tim went and interviewed the best of the best world-class performers. He distilled all their knowledge and advice onto 2-3 pages. It had a mixture of practical advice and inspiration. And that’s the exact format my...

How do you do write faster? And I don't mean in the mechanical way, like learning to type faster. I mean how do you look at a screen, know exactly what to say and type furiously on your keyboard until you've got it all down? If you're writing a couple of lines, thinking about what to say and then backspacing multiple times... You're shooting yourself in the foot and eating up valuable time you'll...

Alright, you may know this about me. I froth personalised copy. Especially pitches. It’s how I’ve gotten onto dozens of podcasts and landed several gigs via cold email. And that’s why I wanted to bring on Jillian Bowen onto the podcast today. She’s the host of the content fix podcast and she knows how to get onto podcasts. And like me, she loves using the personalised cold email approach. In fact,...

What do you do when people ghost you halfway into a sales DM? How do you respond to people who give you one word answers? How often do follow up without destroying rapport? These are some of the many questions I asked my guest today, Hanzo Ng. Mainly out of self-interest. But also because I had you in mind. I’m good like that, you know? If you’re as curious as I am to hear the answers. Here’s what...

I wanted to give you a slither of something special that's coming out of October 7th. So what is it? I want to show you a key principle of how to NOT be salesly in your email marketing (while still making offers). It can be a confusing topic if you don't know what you're doing. I go into a lot more detail on my (first ever) Summit interview - The summit is called Manifest & Monetize and it's hoste...

I’m always interested in reverse engineering others' success. Especially when it comes to deconstructing the little things people do day-day. And today I spoke with Angus Pryor. He runs Australia’s top Dental Marketing agency - but don’t worry we don’t talk about teeth. I wanted to extract the essence of Angus’ success on this show. Here’s a little of what we spoke about today. **How to find your...

Without your physical and mental wellbeing... Everything else crumbles. I've found it's always way harder to stay motivated when you're cranky and feeling like crap. Who wants to feel like that all the time? Not me! So I wanted to share with you my five Mental Well-being habits that I use to stay motivated all year round. Let's dive in. ________________ Here's the sleep tracker I use & mentioned (...

Success, money and pleasure. Makes for a good movie title, hey? But seriously. When these three things become the three main drivers for our self worth… It can get ugly. Especially when all the success & money dries up. This isn’t a made-up story, it happened to my guest today, Joseph Warren. He’s the host of Your First $100K podcast. And I was curious to chat with him about his journey. Because J...

I had bit of stressful week. Normally I'm quite good at managing my stress, however, this week was a little different. But stress can be good. Especially when we learn and grow from it. Especially if you're struggling with some writer's block. Let's dive in. ______________   Wanna continue the conversation inside the Storytelling Secrets FB group?   https://bit.ly/StorytellingSecretsFBGroup ------...

Have you ever read an ad, an email or maybe some content... Where it feels literally like they've read your mind. I definitely have. You really feel like they understood you, right? You feel like...'wow if they know that...they must know there's a better way to solve my problems' - Okay, maybe not word for word THAT EXACTLY. But you get the picture. That's what good copy (and stories do). The trou...

If you’re a freelance service provider. This episode is for you. On the podcast today I spoke with Josh Hall, from the Josh Hall Web Design Show. And funnily enough, we didn’t talk about web design. We narrowed in on the nitty gritty of how Josh went from a cabinet maker (making $9 an hour) → to a full time freelancer → to selling his web design agency and founding a successful online membership....

I'm doin things a little different today. I'm taking you behind the scenes of some consulting work I've done. In their report, I listed 10 money making opportunities they needed to fix with their email marketing strategy. These guys are literally sitting on millions of extra revenue. And on the podcast today I bring up the 3 best ideas for you to plunder. The best part is you don't need to pay a c...

My guest today helps consultants add another $150-600K to their revenue...without the typical exhaustion. Big claim, I know. So you’re probably wondering how. Well the good news is my guest today, Samantha Hartley shows you the how. Sam is the host of the Profitable Joyful Consulting podcast and she’s helped her clients get some insane results with their consulting businesses. And you’ll hear it i...

It's time I shared with you one of THE BEST WAYS to get better at writing stories that connect, persuade and help you sell more. Today, I want to share with you a very simple and free exercise I've used to help me clients generate over $400K in just over 1.5 years using stories. I started out as somebody who had no clue how to write good stories either. This one exercise has helped me level up ver...

My guest today is Jess Moore. She’s helped online coaches turn their YouTube channels into an evergreen system that genreates them high ticket clients, month in, month out. Oh and she’s helped her clients generate $2 mil+ as a result. And on the interview I decided to be a bit of smart ass and play devils advocate. I knew that most people wouldn’t have that extra couple of hours spare per week to...

If you joined the Storytelling Secrets Facebook group last week... You saw what NOT to do when telling your stories online. I highlighted a common authenticity trap a lot folks fall into (just my observation of gurus losing mass credibility). But today I wanted tell you show to properly use authenticity in your stories. Because not everyone has a rags to riches story. Not everyone has to come a tr...

Zig when others zag. Normally when I do this it pays off.  Maybe you’ve experienced the same with your marketing name? Well my guest today Zach Spuckler has done the same. He’s on a mission to make high value, reasonably priced courses/products available. And not behind ridiculous paywalls. And it’s smart because he’s leading the charge against an enemy in common. But on today’s podcast we mainly...

Click bait title? Please. Well, maybe a little. But over the last week I got some feedback on a new technique I've trialed to book high quality clients - Primarily YouTubers. It's a simple letter. And the response was encouraging. It's most likely something you've never tried before either. Have I got you curious yet? Well, if you'd like to see what this mysterious 'thing' is. In a few days, I'll...

My guest today is Hallie Avolio. I’m simplifying what Hallie does... But she helps entrepreneurs with the one thing we all need to be successful, the self image. And if you’ve read Psycho-Cybernetics, you know the power of determined and strong self image. And that’s what we chat about on today’s podcast. Here's a sneak peek. How to banish beliefs that derail your success. Hallie share’s the same...

I had so much fun producing today's episode. It's hands down some of my best content yet. I'm gonna take you behind the scenes with a real client call. And on this call, I show you the EXACT steps to extract an amazing story out of a client. And when you do this, you'll have a tonne of ammunition you can use...not just for your emails but ALL your marketing. When you follow the steps I'm about to...

My guest today is Henry Kaminski Jnr. He helped Russell Brunson in his early days of Clickfunnels grow from a little start up to the multi-hundred million dollar company it is today. Pretty cool right? Henry is the founder of Unique Designz and the host of the Brand Doctors Podcast. I love his story because he started out as talented...but client starved freelancer. And he’s networked very strateg...