Allison Hardy

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Business EN ↓ 397 episodes

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketing Real-time tests, numbers, and results from my email unnels and my clients’ email funnels The honest, behind-the-scenes...

Author

Allison Hardy

Category

Business

Podcast website

www.allisonhardy.com

Latest episode

Jul 6, 2026

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Episodes

EP 347 | 10X your professional (+personal) results featuring Dr. Samantha Hiotakis 02.10.2023

Dr. Samantha Hiotakis is a doctoral-level Psychologist and Peak Performance Expert. Over the past two decades, she's worked with successful business owners and executives functioning at the top of their field but simultaneously drowning in the busyness of their businesses and the demands of their personal life. Dr. Samantha's unique system helps clients 10x their professional and personal results,...

EP 346 | Shortening the nurture sequence 25.09.2023

Are you struggling to get sales from your email funnel? It might be time to change your nurture sequence to see better results. In this episode, I share with you a case study from one of my Funnel of the Month Club members and how we increased her funnel's conversation rate (sales rate) from 0% to 5%. You have to do something different if you want different results. If you're not seeing the conver...

EP 345 | Growing your email list through collaboration featuring Mallory McGary 18.09.2023

Meet Mallory McGary, founder of Beautifully Blooming! With her diverse skills and resilience, Mallory empowers women to build six-figure businesses, offering tailored solutions for all budgets. Her mission is to help women achieve business success without compromising their motherhood. Mallory McGary - the fairy godmother of business coaching! TAKEAWAYS Making growing your email list a priority. I...

EP 344 | How to increase sales through a tripwire 11.09.2023

In episode 342, we talked about why lifetime value matters with our clients. How can we keep them coming back to buy what you offer and stay? In this episode, how we can utilize a tripwire to increase sales inside of your email funnel. What is a tripwire? A small offer that lives on the thank you page of your lead magnet. It is offered for a limited time and CANNOT be found anywhere else. There ha...

EP 343 | Moving through disappointments 05.09.2023

This episode of the 6-Figure Secrets Podcast is a bit different than what we usually talk about on the podcast. You see, normally we talk about things that help us to see and experience results. But today, we’re digging into disappointment and how move through disappointments. In this episode I’m sharing four disappointments that I’ve experienced lately, that have really thrown me for a loop. Thes...

EP 342 | Why lifetime value matters 28.08.2023

If you want to scale your business, yes, you need more numbers. It can be a numbers game! The more leads you have, the more people you have to invite to join you in your program. And while we always need to be generating more leads, there is also another way to scale your business, that doesn't focus on more leads. And that’s looking at your lifetime value of your leads. TAKEAWAYS Lifetime value i...

EP 341 | Using data to drive decisions featuring Sydney O’Brien 21.08.2023

Sydney O'Brien an Instagram Strategist who helps mompreneurs save time and increase their profits with custom strategies. She is a mom of 3 young boys, a homeschooler, and a military spouse who has moved 4 times in the past 5 years. So she definitely understands the stress of wearing all the hats to accomplish all the things. Especially on timelines and with limited resources. She’s passionate abo...

EP 340 | Takeaways from the launch of Threads 14.08.2023

In its first 7 hours of life, Meta's new social media app, Threads, had 10 million users. That’s bananas! Whether you are a fan of Threads or not, this is crazy impressive. So what can we learn from this? In this episode of the 6-Figur Secrets Podcast we're NOT digging into the best strategies for Threads, but instead, we'll be working through what we can learn from the launch of Threads that can...

EP 339 | Mastery featuring Kristin Maahs 07.08.2023

Kristin Maahs is a former teacher and course creation coach. She helps business owners to create and sell a sustainable, scalable, and transformational online course with best learning practices and educational strategies so their students actually get results. Kristin is the host of the She's Building a Dream podcast, creator of The Effective Course Creator program, and holds a masters degree in...

EP 338 | Taking radical responsibility 31.07.2023

Something that has been a total game changer for me this year has been taking radical responsibility over the results I'm experiencing in my business. And this ownership has created massive growth in my business. A very obvious metric of this growth is that I’ve brought in more sales by June of this year, than I did in all of 2022. Things are churning and burning and I really equivocate that growt...

EP 337 | Creating connection through video featuring Nellie Corriveau 24.07.2023

Chief of Wealth at The Wealthy Mama Movement, Nellie Corriveau, is passionate about helping mama entrepreneurs create financial and time freedom that they desire. Nellie got her first taste of sales in the non-profit sector, successfully raising over 3 million dollars for Nellie’s Champions for Kids, which she founded at the young age of 16. She has since transitioned out of her Executive Director...

EP 336 | Creating your own metrics 17.07.2023

I recently had a coaching call with one of my done-for-you clients about her conversion rates. She was converting about 3% of her leads from her webinar over to Fitting Calls. And for her price point of her program, getting a 4-5% conversion rate is pretty standard. But after some close inspection of the numbers and a deep dive into the moving part of her webinar and lead generation efforts, we de...

EP 335 | Building credibility featuring Merel Kriegsman 10.07.2023

Merel Kriegsman, Women's Wealth Advocate and Business Mentor, is a serial Millionaire Maker with Soul, and global authority on helping women overcome generational underearning. A former cleaning lady turned self-made Millionaire Matriarch, she believes that the most powerful thing we can do for our children is become unapologetic female leaders who fearlessly demand what they're worth, AND GET IT....

EP 334 | Testing content in Instagram Stories 03.07.2023

Before I create anything (social post, blog post, new program, etc.), I usually test it out in Instagram Stories first. This helps guide me in creating anything in my business before I actually put the work in to create the actual content. It’s important to ask the people who are following me if the content actually resonates with them and if I’m actually having conversations with people on topics...

EP 333 | Stay close to the money featuring Frenchie Ferenczi 26.06.2023

Frenchie Ferenczi is a growth and marketing strategist for overwhelmed (but seriously ambitious) experts and creatives. She keeps small business owners stay close to the money and on the path to revenue growth. From having sold out launches to spending more time with their kids, she empowers her clients to achieve their biggest business goals without falling victim to the business grind. TAKEAWAYS...

EP 332 | 3 email automations all coaches and experts need 19.06.2023

Today I want to talk about 3 email automations that you need to be using. These are easy to utilize and will save you A LOT of manual work! It also creates a better experience for your email subscribers. I’m curious! Have you tried any of these email automations? If not, which one will you try first? TAKEAWAYS: First email automation is the auto-subscribe. This is a way to get your current email s...

EP 331 | Epic giveaways featuring Shannon Tacheny 12.06.2023

Shannon Tacheny is a Brand and Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years (including 10 running her previous photography studio) she helps women grow deeply rooted businesses that draw their favorite clients with ease, while skipping the “salesey” feelings and awkward online trends....

EP 330 | Visual reminders of success 05.06.2023

I am a VERY cerebral person. Meaning, I need things spelled out very succinctly and in a very obvious way. I’m also an enneagram 9, which means I love to stay in my comfort zone. So goal achievement has ALWAYS been hard for me in my business. Now in things like sports, I’m good to go. I'm pretty atheltic, so I've been relatively good at most sports I've tried. Again because I'm a very cereberal pe...

EP 329 | Growing with intention featuring Megan Sumrell 29.05.2023

Megan Sumrell is a former corporate techie turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. When her daughter was born in 2010, life as she knew it completely changed. After struggling to manage work, motherhood, family, etc, Megan set about a new way to manage her time and...

EP 328 | Weekly masterclasses 22.05.2023

I came to the conclusion in early 2023 that if I wanted different results this year, I would have to actually do something differently. I’ve wanted to, for YEARS, have a masterclass that converts. Like a tried and true, somewhat internet-famous, masterclass that calls in soulmate clients. But doing a masterclass every quarter, like I’ve seen a lot of the experts do, and also advice that I’ve been...

EP 327 | Ditching vanity metrics featuring Allyn Miller 15.05.2023

Ready to face the toddler years without endless power struggles? Then you should know Allyn Miller. After years of teaching in early childhood classrooms, Allyn became a certified parenting coach and founder of Child Connection. As the creator of the Pause~Presence~Play Method, she helps exhausted moms thrive in the toddler years and beyond, with less fighting and more fun. She also shares her par...

EP 326: Selling outside of the pitch sequence 08.05.2023

I’m a HUGE fan of selling something, as soon as someone enters onto your email list. Why? Because it creates a culture of selling. And as a result of that selling…buying. And when people buy from you they can create and experience transformation and you can pay for things! It's a win, win for everyone involved! But how do you sell outside of your normal Pitch Sequence and gain that know, like, tru...

EP 325 | Hosting events featuring ​​Erin Newman 01.05.2023

​​Erin Newman is a speaker, author, Money Mindset Mentor, and Soul Fire Ignitrix for women entrepreneurs. She helps business owners to overcome mindset blocks to money and income, so that they can truly do what lights them up in their business AND make the income they desire. Through a mixture of mindset and energetic healing tools, Erin helps women to finally vanquish the mind gremlins, follow th...

EP 324 | Collapsing timelines 24.04.2023

What if instead of achieving your goal in 12 months, you could achieve it in 3 months? This was a question I asked myself a while ago and it really created a lot of momentum in my business. And let's call it like it is, momentum breeds results. In this episode of the 6-Figure Secrets Podcast I’m going to share with you some very specific steps I took in my business to see results in a shorter amou...

EP 323 | One Zoom call per week featuring Cailen Ascher 17.04.2023

Cailen Ascher is an award-winning Business Coach with a 3-day workweek, a mom of two little girls and the creator of Scale-Up Accelerator™ — a program that helps coaches create and launch a highly profitable Premium Group Program that can bring in $100K+ per year with one Zoom call a week. Cailen has been featured in Business Insider, Huffington Post and Inspired Coach Magazine and has been interv...

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