Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

To escape endlessly asking her high school students to put their phones away, Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing. Fast forward 11 years, beyond many many many mistakes & several business models. Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist. She show...

If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you!  This is the goal that we have for all of our Email Genius students as we open the doors to the program and welcome in new members. In this episode I'm walking you through some key things to think about when chasing down this goal of selling daily. I'm sharing some behind-the-s...

Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight. Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand. She has been featured in OPRAH, Parade, Forbes, Inc., Fas...

I launched my Funnel of the Month Club in February 2023 while in isolation with COVID! Wild, right?! One year later, I've learned A LOT about running a membership, even if it my third time around! I have now been able to welcome over 400 lifetime members into this membership in it's first year.  In this episode, I'm sharing 3 lessons I’ve learned over the past year launching my third membership, F...

Melissa is the owner of Carbon & Clay. Carbon & Clay is a Squarespace website template shop that helps online business owners launch a website they are confident about faster than ever before. TAKEAWAYS The main function of your website is to get people onto your email list. Everyone needs to be growing an email list to further nurture relationships and traffic. When your audience is ready...

I’m rolling out a brand new series here on the 6-Figure Secrets Podcast where I’m answering questions submitted by our Funnel of the Month Club members! This is our first episode in this series where I’m answering questions from two of our members. First up is Dr. Katrina Cryder. Katrina is a chiropractor and has an online course called Raising Healthy Kids. Inside Raising Healthy Kids she support...

Amanda Bennett is a Podcast Outreach & Guesting Strategist and founder of THE community for mom podcasters, The Podcasting Moms Club. After working for over a decade as a professional nonprofit fundraiser, helping prominent organizations raise millions of dollars, she now uses her knowledge and skills in relationship building to help mom podcasters create win-win partnerships and collaboration...

Annie Franceschi is a former Disney storyteller-turned-branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her practice, Greatest Story Creative®. Since then, Annie has advised hundreds, spoken for thousands, been featured in Forbes, and become known for helping entrepreneurs confidently tell their stories. She’s written two bestselling books: "Establ...

Melissa is an Email Marketing Strategist, Coach, & Educator dedicated to helping online business owners boost student enrollment and sales for their online programs and courses by crafting effective email funnels. Having personally navigated burnout while building her first 6-figure business, Melissa has turned burnout into brilliance by sharing her experience and expertise with her students....

Have you ever been through a time in your business where you just don’t want to work? In your mind, you want to show up. You still want to have your business, but all of a sudden it just feels like a chore? I just recently went through this after Christmas Break transitioning into the New Year. I first want to say, it’s ok if you feel like this. Everyone does at some point. But maybe this is a goo...

Have you ever looked at someone you follow online and compared your business to theirs because it looks like they have it all figured out? I can bet you that in one post you cannot even know a part of the story or details that helped the person get to where they are. I bet at some point in their journey, there have been moments of failure. Everyone fails. It’s a normal part of life and a normal pa...

Kendall Cherry is ghostwriter, content marketing expert, and the founder of The Candid Collective, and she’s on a mission to create a world that’s more candid and kind. Kendall writes bingeworthy copy that sounds so much like you, even you’ll think you wrote it. She also helps her clients avoid soul-sucking marketing trends by repurposing content that creates miracle-grade results, even if you hav...

At the end of 2023 I generated 1,001 new leads, in 5 days, without paid advertising. How did I do it? I hosted my very first Bundle! What is a Bundle? A Bundle is a collection of resources that are normally paid, but are free, for a very limited time. Why is this so beneficial? The experts who contribute to the Bundle can get massively visible, and ideally, get in front of a new, qualified audienc...

Kylie Kelly is a business coach for female entrepreneurs, specializing in relationship based visibility strategies (summits, bundles, freebie swaps, podcast guesting etc) She helps her clients grow their email list FAST, which enables them to earn more money and really start to live life on their own terms. She is also a podcast host of This Mama Means Business and a boy mama of two, Spencer &...

Next year, I turn 40 and I always wanted my business to reach 7-figures by the time I turned 40. So I’ve been asking myself, what are the activities that are going to get me closer to that goal that are the easiest, simplest and most streamlined? I found that having one singular goal makes all the difference. A scattered mind, doing too many things, makes it really hard to do anything well. So as...

As a young mother, wife, and business owner, Abbey's life revolves around her genuine passion for children and their well-being. After the birth of her firstborn 2.5 years ago, she embarked on an inspiring journey to create a nurturing haven for families seeking exceptional childcare solutions. This journey led her to establish Sandhills Nanny Co., a renowned nanny placement agency with a heartwar...

In 2023 I sold 2,470 digital products. For me and my business, focusing on selling digital products has been a total game changer. What I realized, after crunching some numbers, is that 75% of my Funnel of the Month Club and Clients on Autopilot Mastermind members, all purchased a digital product from me, before enrolling in those programs. I’m a big fan of following the bread crumbs of success, a...

Mia Poulsen is a Business Mentor, Transformational Coach, and a Human Design Reader for soul-led women entrepreneurs. She has spent the past 10 years building online businesses to multiple 6-figure businesses – from her legendary blue sofa – while also supporting her family of 4 children. She’s super transparent about it not being easy, because building a successful business requires transformatio...

I have an email that is directly responsible for $80,000 in sales last year. I turned it into a lead magnet, and it’s become a bit internet famous. It converts really well through Meta Ads and it’s a great entry point into my world of email marketing and email funnels. So how can you do the same? In this episode I share with you how this email functions inside of an Email Pitch Sequence, and the b...

Do you ever feel icky when the word "scarcity" is used, regarding sales? I’m hoping in this episode today to change your view and mindset on what scarcity actually does to help your leads and your funnel's profitability. Scarcity is important because without it there is no reason why someone would buy now, versus a few days, months, or years from now. Let’s be honest, it’s never a convenient time...

There’s a bunch of advice out there about the highest performing Reels or Tik Toks and visibility strategies for your business. But none of that helps if you feel horrible every time you take out your camera or try to show up authentically online. Lucia Donyel believes in the power of Spiritual Psychology. She noticed this through earning her Master’s Degree from the University of Santa Monica and...

If you are listening to the podcast on its release date, October 30, 2023, you are now 25 days until Black Friday! I think Black Friday is an amazing opportunity to make a lot of noise about an offer that you have. Let’s call it like it is, consumers are showing up to Black Friday looking to spend money and wanting to get an amazing deal on something they buy. It is expected you make a lot of nois...

Megan is a mom to two beautiful toddlers (Jack and Sophia,) a wife to the most supportive husband and business partner ever, Collin, and the owner of Mompreneur Co. As a top ranking Host of the Mompreneur Guide Podcast, platform creator, podcast studio owner, and author, Megan is on a mission to give mompreneurs the tools and space to help them live a present and productive lifestyle they crave. B...

Tay Daniels went from leaving her 9-5 with less than $100 to her name at 7 months pregnant with no clients and no experience, to leaving an abusive marriage while still barely making enough to make ends meet, to now having a fully-booked Virtual Assistant/OBM Agency and 6-figure coaching business. Today, she teaches badass, high-achieving women (like you!) how to create a successful online busines...

I want to share with you my most favorite way to increase sales for my course or membership, or my clients’ course or membership. It’s a super simple rate way to increase conversion rate (sales rate) of your funnel! You ready for what to do? I want you to talk about your program before you invite people to your program. I want you to not ask people to join until after introducing it in your Nurtur...