Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible on the other side of it. In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn’t enough to move this person toward a decision. You’ll learn how to connect the work inside your offer to th...

In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create real connection, build demand, and make her newsletter something people actually look forward to reading. Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind...

Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, and they’ve probably tried to solve it before. In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution...

In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific question standing between them and the “Buy Now” button. Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what’s really on their mind. And yes, this email may feel almost too simple to work, but Allison shares w...

Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understand you first. They want to know why you do what you do, what has shaped your approach, and whether they trust the person behind the offer.  In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that cre...

In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn’t difficult or impossible to sell to, they’ve just been burned before, and they’re reading your emails with a little side-eye. In this episode, you’ll learn why your biggest, flashiest client wins might actually make skep...

Email doesn’t have to feel like a blank Google Doc staring into your soul. In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on. Liz breaks down why your emails don’t need to be overproduced or packed with “value” to work, and why the best email content often starts with...

In part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more information before they feel safe making a decision.  And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You’ll learn how to go beyond surface-l...

Not every buyer on your email list needs a long, emotional sales journey before they’re ready to say yes. Some people have already been paying attention, already trust your point of view, and honestly…they just want the link.  In this episode, Allison kicks off a brand-new seven-part series on the different buyer types that exist in your audience, starting with the No Frills Buyer: the person who...

Your Email Pitch Sequence is not where the selling starts. And if you’re treating it that way, that might be exactly why your email funnel isn’t converting.  In this episode, Allison breaks down what your Pitch Sequence is actually supposed to do, how it fits into a high-converting email funnel, and why speaking to only one type of buyer is leaving money on the table. You’ll hear the seven buyer t...

In this Empire Exclusive episode, Allison sits down with funnel strategist and Thrivecart expert Dama Jue to talk about a simpler, smarter way to sell digital products without making your business feel like a never-ending launch machine.  Dama shares how she uses “subtle selling” inside her emails, why your audience actually needs to hear about your offers more often, and how she repurposes her be...

After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy. In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make yo...

If your email list is growing but your sales aren’t, your lead magnet might be the problem. And unfortunately, no amount of “better emails” will fix it. In this episode, you’ll learn how to spot when you’re attracting the wrong people (even if your opt-in is wildly popular) to your email funnel, and what to do instead to bring in buyers, not just subscribers. Because the truth is, your email funne...

What if your email funnel didn’t just tell your audience what you do, but actually pulled them into an experience they didn’t want to leave? In this Empire Exclusive episode, you’re getting a behind-the-scenes look at how Kristin Lawton turned her brand into an interactive, cocktail-inspired journey that gets people clicking (and buying). If your emails feel a little forgettable right now, this co...

If you’ve been side-eyeing your email funnel wondering why it’s not selling, this episode is your reality check (and your fix!). Allison is calling out the sneaky mistakes that make smart entrepreneurs think “email just doesn’t work", when really, their email funnel hasn’t even been given a fair shot. This episode shares simple shifts that you can make, that turn things around fast. Because your f...

Is your email funnel truly "strategic"? In this Email Empire episode, Allison breaks down the difference between a random string of automated emails and a truly strategic email funnel that actually converts email subscribers into paying clients.  Because the truth is, most “Welcome Sequences” aren’t doing the job they should be doing. Listen in and you’ll learn how to build an email funnel that in...

If you’re wondering why your email subscribers read your emails but don’t actually click on anything, this episode might hit a little close to home (in the best way!) . Allison breaks down why email clicks aren’t just a metric, they’re a behavior you need to train. Because if the first time you ask your audience to click is when you’re asking them to buy, you’re already behind. In this Email Empir...

If your click through rate could use some love, this Email Empire Podcast episode will show you exactly what to do to bring that number up! Join Allison as she breaks down one of the most underutilized (and high-converting) sections of your emails, and why your clicks might be low simply because you’re not asking for them clearly or strategically enough.  TAKEAWAYS: Most people scroll straight to...

Ever feel like you’re stuck on the content treadmill, endlessly creating content, only to feed the social media algorithm. In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine. In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold,...

You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money. In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.  TAKEAWAYS: Clicks—not...

You know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast?  In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video! She breaks down the why and the how, so you can st...

You’ve got a lead magnet that people are downloading, but then...crickets? Let’s fix that! In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It’s not about fluff or filler, it’s about helping your email subscriber see their problem differently so they’re primed to buy before you ever pitch. If you’ve ever felt like your email funnel isn...

What if AI could help you write better emails without making you sound like a robot?  In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice. Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection wit...

If you’ve ever caught yourself thinking, “Email marketing would work…if I just had more people on my email list,” this episode is going to flip that belief on its head. Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy...

What if the tiny waitlist you're overlooking could outsell your massive email list? In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s...