Email Einstein Ingenious eCommerce Email Marketing by Flowium

56 - With different people having so many different daily routines, it can be tricky to figure out when to send your flash sales and product release campaigns.  But fret not – in this episode, we’re sharing the best times to send marketing emails to maximize your conversion rates. Tune in here: http://flowium.co/episode56 Claim your free email marketing audit!

55 - Is it even worth it to invest in email marketing? Spoiler alert, it is – and in this episode, we share exactly how to calculate your email marketing ROI as an eCommerce business. Tune in here to find out: http://flowium.co/episode55 Claim your free email marketing audit!

54 - This time, Alissa and Vira chat with Andriy Boychuk, an email marketing mastermind and the founder of Flowium. In the episode, they discuss the 5 key points to consider when deciding whether to hire an agency or DIY your email marketing. Tune in here!  Claim your free email marketing audit!

53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products.  In this episode, we interview a guest who can help you do exactly that – Ashley DeLuca, an Email Marketing Strategist, helps eCommerce and service-based busines...

52 - We are going to share with you 10 of the most useful email marketing lessons learned from 1 year of doing this podcast. Tune in here: http://flowium.co/episode52 Claim your free email marketing audit!

51 - SMS Marketing has taken the world by frenzy and if you are an eCommerce business owner or work for an eCommerce brand you’ve either heard of it and are wondering “is it too good to be true?” or you’ve already started implementing your own SMS marketing. Listen to this episode with our guests from Klaviyo, Navin Jain and Stephanie Flynn! Claim your free email marketing audit!

50 - Every business has lapsed customers who haven’t interacted with your brand or purchased in a while. Even though 70% of businesses agree it’s cheaper to retain customers than it is to find new ones. However, only 30% make efforts to win back customers they haven’t seen in quite a while.  Listen to this episode to learn some win back tips and tricks!   Claim your free email marketing audit!

49 - In the first quarter of 2021, mobile devices generated 54.8% of global website traffic. However, this mobile traffic is converting at less than half the rate of that on desktop, at 2.25% compared to 4.81% for desktop. It seems that people are happy to browse on mobile, but many still prefer to buy on desktop. In this episode, we’ll look at the reasons why and how you can increase your mobile...

48 - In this episode, we interview Paul Minors, the King of Productivity, who will share key productivity principles, the most common productivity mistakes and some productivity tools and apps that are essential for eCommerce business. Tune in to learn more: http://flowium.co/episode48 Claim your free email marketing audit!

47 - Have your open rates suddenly plunged to single digits without warning or explanation? In 99% of these cases, your extremely low open rate is a result of your newsletter accidentally ending up in that nasty place we call the spam folder. In this podcast, we will share some of the best ways to get out of the spam folder! Tune in here: http://flowium.co/episode47 Claim your free email marketing...

46 - Our special guest for this episode of Email Einstein is Marcus Sheridan, a highly sought-after international keynote speaker. Listen to the episode to dig some sales & marketing gems and to learn how to build trust with your eCommerce customers.    Find more information here: http://flowium.co/episode46 Claim your free email marketing audit!

45 - In this episode, we interview Reese Spykerman, an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing. Tune in to learn how to improve your website conversion: http://flowium.co/episode45 Claim your free email marketing audit!

44 - There are many factors that go into creating a high-converting sign up form. Here are some of the best sign up forms practices to help improve your customer experience and increase conversions. http://flowium.co/episode44 Claim your free email marketing audit!

43 - In this episode, we interview Chase Clymer, co-founder of Electric Eye Agency . He shares his best tricks for eCommerce brands trying to scale in this pandemic/post-pandemic world. Tune in here: http://flowium.co/episode43 Claim your free email marketing audit!

42 - How to make sure that you're making the right choice when hiring an email marketing agency for your eCommerce store? What are some tips for hiring the right email marketing agency? What are some major digital marketing agency red flags to look out for? Listen to the episode and find out the answers! http://flowium.co/episode42 Claim your free email marketing audit!

41 - In today’s episode, we interview Ben Fisher, Co-founder of 1-Click Pony and CartHook.. Ben walks us through what is 1-Click Pony and how to use it to drive sales for your eCommerce business by getting your customers to repurchase. Learn more here: flowium.co/episode41 Claim your free email marketing audit!

40 - Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand. How to marry them together? Learn more here: http://flowium.co/episode40 Claim your free email marketing audit!

39 - Most online store owners spend the majority of their marketing budget trying to attract new business when they should be selling more to their existing customers. But in addition to trying to win over new customers, you can squeeze more value out of your existing ones. That means you can grow the business without sending marketing, advertising, and other costs through the roof. In this episod...

38 -  In this podcast episode, we focus on 4 important strategies that are the bare minimum for what you need to incorporate into your marketing strategy if you are a subscription-based company or offer subscription products. Learn more here: http://flowium.co/episode38 Claim your free email marketing audit!

37 - This week’s episode is for you if you’re looking for ways to optimize your abandoned cart and make it work for your eCommerce business. Learn more here: http://flowium.co/episode37 Claim your free email marketing audit!

36 - In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers. Learn more here: http://flowium.co/episode36 Claim your free email marketing audit!

35 - “What gets measured, gets managed". There is no way to create a profitable email program without being able to measure the effectiveness of what you do.  In this week’s episode, we are joined by Jon Palmer, a Product Marketing Manager at Klaviyo, who helps us figure out the best way to measure the success of email marketing and navigate Klaviyo’s newly released feature Benchmarks. http:/...

34 - The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list. In this week’s episode, our hosts Vira and Alissa talk about list cleaning – why it’s crucial to the success of your email marketing, its key principles, and the exact steps you should take to clean your list. Tune in here: http://flowium.co/episode34 Claim your free e...

33 - Loyalty programs are still one of the most powerful and effective ways to increase your customer lifetime value. In this episode of Email Einstein, our hosts Vira and Alissa are joined by Tim Peckover, Senior Manager of Marketing & Community at Smile.io , the world’s largest loyalty platform, providing easy-to-use reward programs that help scaling eCommerce brands transform one-time sales...

32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship with your customer even after the first 90 days of their purchase. Tune in here to learn what emails to send, when, and in what order to turn your...